Our Perspectives

With our experience comes a unique perspective. Hear what we have to say.

Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.

19 September 2023

Transforming CPG: Special Episode! Gen Z vs Millennial Marketing

The latest Transforming CPG podcast by Sevendots: A special episode on Gen Z vs Millennial marketing

05 September 2023

Our July & August Roundup: Colachup, the Agtech Revolution, and examining the future of plant-based alternatives

In this month's roundup, we explore PepsiCo's unusual blend of Pepsi and ketchup, collaboration and innovation in agriculture, and the future of plant-based

15 August 2023

Supply Chain Innovation: The Future is Now

Supply chain innovation has never been more important to businesses. How can your business navigate the complexity of emerging technologies? What avenues might augment your supply chain strategy? Prateek Jain unpacks several interesting technologies that may help impact both your bottom line and consumer experience.

Prateek Jain

Sevendots, Singapore

29 June 2023

A 5-Dimensional Framework to Drive Exponential Returns for CPG companies in Asia

How can companies drive growth in Asia? Introducing our Growth from Within thinking.

Sam Bedi

Sevendots, Singapore

27 June 2023

Our June Roundup: Chinese consumer boycotts, a new Netflix restaurant and robot chefs

In this month's roundup, we explore Chinese consumer boycotts, bolstering food security, the new Netflix restaurant and robot chefs.

, 19 June 2023

Implementing effective DTC strategy in the CPG industry today

What is the value of a Direct-to-Consumer (DTC) approach for a CPG business today? In this piece, we break down the update to our thinking on implementing an effective DTC strategy based on the findings of recent years.

Colin McAllister

Sevendots, Milan

Andrea Bielli

Sevendots, Rome

05 June 2023

Our May Roundup: DTC vs brick-and-mortar, elevating functional foods and ‘hater-debunking’

In this month's roundup, brick and mortar retail versus eCommerce strategies, the usefulness of AI 'hallucinations' for marketers, functional foods and the future of whole-genome sequencing.