Brand Purpose 21 August 2025
AI meets Purpose: How CPG Brands can stay human in a machine world
Purpose is at a crossroads, in fact, and AI may be one the forces that redefines it. Read on to... View Article
Our Perspectives
With our experience comes a unique perspective. Hear what we have to say.
Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.
Consumer Trends, Portfolio Management 18 August 2025
Why Portfolio Management Must Transcend Marketing Silos: The Case for Cross-Functional C-Suite Leadership
“More diversified portfolios with more proactive management, will allow CPG companies to cope more effectively with the emerging macro forces.”... View Article
Consumer Trends, Innovation 12 August 2025
What’s going on with proteins?
The booming protein market Based on Grand View Research analysis, the overall global high-protein food market is projected to reach... View Article
Category Growth, Consumer Trends 24 July 2025
The return of Private Labels: Why retailer brands are reclaiming growth in the global CPG market
The challenge with growth In 2024 the overall CPG market grew by 7.6% while 11 among the top global CPG... View Article
Brand Growth, Consumer Trends 15 July 2025
Breaking Through the Growth Ceiling: A Strategic Roadmap for Multinational CPG Companies
The Challenge with Growth Large multinational Consumer Packaged Goods (CPG) companies face a challenging landscape. Despite robust overall market growth... View Article
Business Strategy, Category Growth 24 June 2025
Beyond Boundaries: Why CPG Companies Must Rethink Traditional Category Definitions
Defined primarily by physical products and manufacturing processes, categories shape everything from supply chains to shelf layouts, performance metrics to... View Article
Innovation 16 June 2025
From Ranked to Recommended: What CPG Brands Must Do to Stay Competitive in the Age of AI
For decades, online product discovery has been dominated by search engines—Google, in particular. Shoppers type in keywords like “best shampoo... View Article
The CPG industry is changing. Stay a step ahead of your competitors with our knowledge.
There is a vital transformation underway in the CPG industry. With insight comes the power to stay ahead of the curve. Learn about key topics affecting the industry with our Growth Series.
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