Our Perspectives

Brand Marketing

With our experience comes a unique perspective. Hear what we have to say.

Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.

17 November 2022

Which categories are best placed to leverage personalization at scale?

Personalization is a powerful tool for adding value to consumers. But where can this tool be effectively leveraged? Our study reveals the categories where personalization can play to ensure your brand’s competitive advantage.

Colin McAllister

Sevendots, Milan

Andrea Bielli

Sevendots, Rome

27 July 2022

Recession looms. Marketers, you know what you should do, right?

In this guest blog from Nigel Hollis, Nigel unpacks what marketers need to do to stay head as the recession looms large. Read more to discover practical advice for managing uncertainty.

, 13 April 2022

How should brands respond to a social or political crisis? The CPG response to Ukraine

Observing the varied CPG responses to the Ukraine crisis has prompted us to question: what should brands be doing in a social or political crisis?

Christina Carè

Sevendots, London

18 May 2017

One face, many voices: Why and how Brand Messaging must be multifaceted

Note: This is from our old blog and is no longer being updated. It was originally published in 2017. A... View Article