Our Perspectives

Growth

With our experience comes a unique perspective. Hear what we have to say.

Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.

, 25 January 2022

Towards a Regenerative Economy: Taking Regenerative Agriculture one step further

Continuing our series on the future of value generation, this article explores the way regenerative practices can be understood to feed economic activity that serves long-term sustainability, with better outcomes for both humankind and the planet.

Colin McAllister

Sevendots, Milan

Christina Carè

Sevendots, London

, 20 December 2021

The future of value generation in the CPG industry: Understanding new forms of economic activity

The CPG industry has been essential for economic growth. With change comes a new source of value generation. Introducing our take on the future of value generation for the generations to come.

Andrea Bielli

Sevendots, Rome

, 15 December 2021

Video: Big vs. Small brands with Colin McAllister

Sevendots' latest Growth Series report explores the dynamics of Big vs. Small brands. Unpacking the consumer trend towards smaller brands, we offer actionable suggestions to manage a recovery as a bigger brand. In this video, Sevendots Partner Colin McAllister introduces some of dynamics we uncovered and the four key areas big brands need to manage in order to ensure that big can be beautiful again.

Colin McAllister

Sevendots, Milan

, 14 December 2021

Interview with Sevendots Partner Miriam Mostarda: Our Growth Series report on Big vs. Small brands

Introducing the latest Growth Series volume, on the dynamics of Big vs. Small brands, and the value this will bring to brand owners.

Miriam Mostarda

Sevendots, London

Christina Carè

Sevendots, London

21 March 2018

Brand Penetration: Why Winning Brands Are About Winning The Popularity Contest

Note: This is from our old blog and is no longer being updated. It was originally published in 2018. For... View Article

, 11 November 2014

Why Corporate Social Responsibility is no longer enough

Note: This is from our old blog and is no longer being updated. It was originally published in 2014. Brand... View Article