Our Perspectives

With our experience comes a unique perspective. Hear what we have to say.

Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.

All

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Brand Growth, Business Strategy 31 August 2026

Unlocking CPG growth in the age of AI

Consumer decision cycle has changed in fundamental ways. Two forces are driving this shift: 1. From Traditional Search to AI-Mediated... View Article

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Business Strategy, Consumer Trends 26 August 2026

Q2 2026 Top 12 CPG Companies – Volume Is Back, Focus Is The Differentiator

Good overall volume growth Our Q2 2026 review of 12 of the world’s leading consumer packaged goods (CPG) companies shows... View Article

Andrea Bielli

Sevendots, Rome

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Brand Growth, Business Strategy 29 July 2026

Why Cultural Relevance Is Driving Growth for Global CPG Brands

Why The Old Global Branding Playbook No Longer Works For decades, the playbook for global consumer packaged goods companies was... View Article

Colin McAllister

Sevendots, Milan

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Brand Growth, Brand Marketing 27 July 2026

Is Your Brand Positioning Still Driving Growth?

The central role for brand positioning In the CPG industry, brand positioning is often regarded as one of the most... View Article

Federica Verna

Sevendots, Milan

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Business Strategy, Portfolio Management 29 June 2026

Building future-proof functional food portfolios

A bigger and broader demand space for functional food The global food and beverage industry is undergoing a structural shift.... View Article

Alessandro Del Forno

Sevendots, London

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Business Strategy, Portfolio Management 28 June 2026

The Return of Volume: Why the Largest CPG Companies Are Changing Their Growth Playbook

The beginning of a strategic reset For the first time in almost two years, something meaningful is happening in the... View Article

Andrea Bielli

Sevendots, Rome

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Business Strategy 26 May 2026

The Retailer Collaboration Dividend

Executive Summary Retailers that collaborate more closely with suppliers are growing much faster. That is the headline from brand new... View Article

Justin Sargent

Sevendots, Singapore

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Our Perspectives

Unlocking CPG growth in the age of AI

Q2 2026 Top 12 CPG Companies – Volume Is Back, Focus Is The Differentiator

Why Cultural Relevance Is Driving Growth for Global CPG Brands

Is Your Brand Positioning Still Driving Growth?

Building future-proof functional food portfolios

The Return of Volume: Why the Largest CPG Companies Are Changing Their Growth Playbook

The Retailer Collaboration Dividend

The CPG industry is changing. Stay a step ahead of your competitors with our knowledge.

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