Our Perspectives

With our experience comes a unique perspective. Hear what we have to say.

Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.

, 29 October 2021

Our October Roundup: The latest in CPG industry news

In a new series, we offer you the latest updates from sources we enjoy across the CPG sphere. Curated monthly,... View Article

Christina Carè

Sevendots, London

22 October 2021

What do consumers want from Alternative Proteins?

The demand for protein from wealthy nations across the world is enormous – and growing. Whether we like it or not, we will require alternatives. 

Andrea Bielli

Sevendots, Rome

01 August 2019

Brands are taking Purpose one step further

The importance of Brand and Corporate Purpose has grown Companies have been working on eliciting credible and relevant purposes that would allow consumers to relate to their brands on a more meaningful level.

Miriam Mostarda

Sevendots, London

21 March 2018

Brand Penetration: Why Winning Brands Are About Winning The Popularity Contest

Note: This is from our old blog and is no longer being updated. It was originally published in 2018. For... View Article

18 May 2017

One face, many voices: Why and how Brand Messaging must be multifaceted

Note: This is from our old blog and is no longer being updated. It was originally published in 2017. A... View Article

27 May 2015

Online shopping vs in-store shopping – and the winner is…?

Note: This is from our old blog and is no longer being updated. It was originally published in 2015. Buying... View Article

25 February 2015

Brand social responsibility: Seven things to consider

Note: This is from our old blog and is no longer being updated. It was originally published in 2015. How... View Article