Our Perspectives

With our experience comes a unique perspective. Hear what we have to say.

Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.

29 April 2022

Our April Roundup: Inflation, effective organic claims, Ramadan and collaborative solutions for climate change

Catch up with the news that piqued our interest in April – from the disparities accentuated by inflation, inspiring Ramadan advertising and exciting collaborations against climate change.

Christina Carè

Sevendots, London

, 13 April 2022

How should brands respond to a social or political crisis? The CPG response to Ukraine

Observing the varied CPG responses to the Ukraine crisis has prompted us to question: what should brands be doing in a social or political crisis?

Christina Carè

Sevendots, London

06 April 2022

Our March Roundup: The power of Discord for beauty, dwindling food supplies and the rise of personalized grocery

In this month's curated news, we look into the growing plant-milk market, Discord for beauty, world food supply problems and movement of brands away from offline marketing spending.

Christina Carè

Sevendots, London

28 March 2022

What does the next generation expect from food science and technology? A conversation with Valerio Nannini

The future of food products is changing. But alongside the challenges of demand, we have another big challenge to overcome: that of consumer expectations, and in particular, the way the younger generations view the role of technology in their food supply. In this conversation with Valerio Nannini, we look at the tension between a yearning for naturalness and the need for new solutions to the world's food supply problems.

Andrea Bielli

Sevendots, Rome

Valerio Nannini

Sevendots, Zug

04 March 2022

Our February Roundup: What should companies do in a crisis? Plus, sustainability innovation, rebuilding trust and the power of brand partnerships

With the situation in Ukraine unfolding, we ask what companies can do now. Also, we offer up our monthly selection of news in sustainability innovation, the connection between trust and agriculture, and the growth power of brand partnerships.

Christina Carè

Sevendots, London

02 February 2022

Our January Roundup: Is personalization risking customer experiences? Also, consumer health education, the circular economy, and more

In January's roundup, is personalization risking the quality of customer experiences? We also explore 'food as medicine', blockchain for a circular economy, and consumer health education.

Christina Carè

Sevendots, London

, 25 January 2022

Towards a Regenerative Economy: Taking Regenerative Agriculture one step further

Continuing our series on the future of value generation, this article explores the way regenerative practices can be understood to feed economic activity that serves long-term sustainability, with better outcomes for both humankind and the planet.

Colin McAllister

Sevendots, Milan

Christina Carè

Sevendots, London