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Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.
Brand Marketing 17 November 2022
Personalization is a powerful tool for adding value to consumers. But where can this tool be effectively leveraged? Our study reveals the categories where personalization can play to ensure your brand’s competitive advantage.
CPG Trends 08 November 2022
In this month's roundup we explore the health credentials of CPG products, alongside a tricky moment in price management, the latest in regenerative agriculture efforts, growing scepticism over sustainability claims and the future of retail as seen by Gen Z.
CPG Trends 09 October 2022
In this month's roundup we've got investment from the USDA in Regenerative Agriculture with Danone, responding to the growth in private labels as a result of economic hardship, and new information about ultra-processed foods.
CPG Trends 06 September 2022
In our August roundup, we explore the nonalcoholic drink trend, as well as general food trends for 2023, alternative fat production, why sustainability is no longer sufficient, and consumer concern over 'shrinkflation'.
CPG Trends 22 August 2022
There are two important sides to sustainability for CPG businesses: What actions to take and how to tell the story of those actions to your consumers. Here we break down key takeaways for decision makers to ensure both elements are properly managed in a balanced and effective way.
CPG Trends 02 August 2022
In this roundup we explore the latest in sustainability investing from PepsiCo, a change in mission from P&G, carbon labels to aid consumer choices as well as the trend towards nostalgia and low-tech entertainment.
Brand Marketing 27 July 2022
In this guest blog from Nigel Hollis, Nigel unpacks what marketers need to do to stay head as the recession looms large. Read more to discover practical advice for managing uncertainty.
There is a vital transformation underway in the CPG industry. With insight comes the power to stay ahead of the curve. Learn about key topics affecting the industry with our Growth Series.
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