With our experience comes a unique perspective. Hear what we have to say.
Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.
Brand Marketing, Consumer Trends 30 September 2026
Introduction For decades, CPG companies built their strategies around relatively clear boundaries. Media created awareness while retail converted demand. Consumers... View Article
Business Strategy, Innovation 23 September 2026
Introduction For the world’s largest CPG companies, two challenges have become increasingly difficult to ignore. The first is volume growth.... View Article
Brand Growth, Business Strategy 31 August 2026
Consumer decision cycle has changed in fundamental ways. Two forces are driving this shift: 1. From Traditional Search to AI-Mediated... View Article
Business Strategy, Consumer Trends 26 August 2026
Good overall volume growth Our Q2 2026 review of 12 of the world’s leading consumer packaged goods (CPG) companies shows... View Article
Brand Growth, Business Strategy 29 July 2026
Why The Old Global Branding Playbook No Longer Works For decades, the playbook for global consumer packaged goods companies was... View Article
Brand Growth, Brand Marketing 27 July 2026
The central role for brand positioning In the CPG industry, brand positioning is often regarded as one of the most... View Article
Business Strategy, Portfolio Management 29 June 2026
A bigger and broader demand space for functional food The global food and beverage industry is undergoing a structural shift.... View Article
