Our Perspectives

With our experience comes a unique perspective. Hear what we have to say.

Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.

29 June 2023

A 5-Dimensional Framework to Drive Exponential Returns for CPG companies in Asia

How can companies drive growth in Asia? Introducing our Growth from Within thinking.

Sam Bedi

Sevendots, Singapore

27 June 2023

Our June Roundup: Chinese consumer boycotts, a new Netflix restaurant and robot chefs

In this month's roundup, we explore Chinese consumer boycotts, bolstering food security, the new Netflix restaurant and robot chefs.

, 19 June 2023

Implementing effective DTC strategy in the CPG industry today

What is the value of a Direct-to-Consumer (DTC) approach for a CPG business today? In this piece, we break down the update to our thinking on implementing an effective DTC strategy based on the findings of recent years.

Colin McAllister

Sevendots, Milan

Andrea Bielli

Sevendots, Rome

05 June 2023

Our May Roundup: DTC vs brick-and-mortar, elevating functional foods and ‘hater-debunking’

In this month's roundup, brick and mortar retail versus eCommerce strategies, the usefulness of AI 'hallucinations' for marketers, functional foods and the future of whole-genome sequencing.

08 May 2023

Winning in the kitchen: Addressing evolving consumer needs for at home meal consumption

The home meal space is a vast market with strong growth potential for the CPG industry. We believe collaboration between players offers opportunities for higher level solutions for consumers, better addressing emerging needs. Read on to discover the state of play, and our suggested framework for development.

Andrea Bielli

Sevendots, Rome

Colin McAllister

Sevendots, Milan

02 May 2023

Our April Roundup: PepsiCo’s new healthy diet, licensing deal between Coca-Cola and Frutura, and a True Pricing scheme from Albert Heijn

In CPG news from April, we explore PepsiCo’s new healthy diet strategy, an interesting licensing deal between Coca-Cola and Frutura, the impact of HFSS regulations on small brands in the UK and a new True Pricing scheme from Albert Heijn

24 April 2023

Transforming CPG: What can brands do to better serve Gen Z?

The latest Transforming CPG podcast by Sevendots: Insights into Gen Z for brand owners.