Our Perspectives

CPG Trends

With our experience comes a unique perspective. Hear what we have to say.

Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.

10 June 2024

Ultra-processed food: What’s the debate and risks to health? 

Global consumption of UPFs is expanding and with it the debate around the health implications of consumption. CPG companies should be aware of these key elements under discussion, to respond best to the uncertainty on the topic of UPFs.

Colin McAllister

Sevendots, Milan

11 December 2023

Gen Z is Losing Steam: How can CPG brands respond to the changing attitudes of Gen Zers?

Crisis fatigue is changing how Gen Z operates in the world. In this piece, the Red Flower Factory unpacks how CPG brands can better address the decline in optimism amongst Gen Zers.

05 December 2023

Our November Roundup: greedflation, a free non-exclusive license from Unilever and the end of categories.

In this roundup, we discuss the end of categories, the possible impacts of Unilever's free non-exclusive license for 12 of its reformulation patents, Hotel Chocolat's new bar with 100% of sales to growers, and 'greedflation'.

31 October 2023

Our October Roundup: Alt protein price parity, eco-labels, and the sale of Dollar Shave Club

In this roundup, we cover the sale of Dollar Shave Club and its impact on the DTC landscape, the impacts of climate change on beer taste and price, a failed rebrand, and changes to sustainability labelling.

04 October 2023

Our September Roundup: Shrinkflation warnings, Gen Z trend reporting and a new plant-based collaboration

In this month's roundup, we explore Carrefour's plant-based venture with major food companies and new Shrinkflation labelling, a ban on unsubstantiated environmental claims in the EU, changing UK shopper habits, and new reporting on Gen Z trends.

05 September 2023

Our July & August Roundup: Colachup, the Agtech Revolution, and examining the future of plant-based alternatives

In this month's roundup, we explore PepsiCo's unusual blend of Pepsi and ketchup, collaboration and innovation in agriculture, and the future of plant-based

15 August 2023

Supply Chain Innovation: The Future is Now

Supply chain innovation has never been more important to businesses. How can your business navigate the complexity of emerging technologies? What avenues might augment your supply chain strategy? Prateek Jain unpacks several interesting technologies that may help impact both your bottom line and consumer experience.

Prateek Jain

Sevendots, Singapore

29 June 2023

A 5-Dimensional Framework to Drive Exponential Returns for CPG companies in Asia

How can companies drive growth in Asia? Introducing our Growth from Within thinking.

Sam Bedi

Sevendots, Singapore

27 June 2023

Our June Roundup: Chinese consumer boycotts, a new Netflix restaurant and robot chefs

In this month's roundup, we explore Chinese consumer boycotts, bolstering food security, the new Netflix restaurant and robot chefs.

05 June 2023

Our May Roundup: DTC vs brick-and-mortar, elevating functional foods and ‘hater-debunking’

In this month's roundup, brick and mortar retail versus eCommerce strategies, the usefulness of AI 'hallucinations' for marketers, functional foods and the future of whole-genome sequencing.

02 May 2023

Our April Roundup: PepsiCo’s new healthy diet, licensing deal between Coca-Cola and Frutura, and a True Pricing scheme from Albert Heijn

In CPG news from April, we explore PepsiCo’s new healthy diet strategy, an interesting licensing deal between Coca-Cola and Frutura, the impact of HFSS regulations on small brands in the UK and a new True Pricing scheme from Albert Heijn

05 April 2023

CPG Food trends from Expo West: What CPG Companies can learn from one of the biggest food & beverage expos

CPG food trends from Expo West 2023: New grains, new hero ingredients, and the future of plant-based.

Christina Carè

Sevendots, London

Eugenio Perrier

Sevendots, New York

04 April 2023

Our March Roundup: lab-grown dairy, AI-enabled personalization and FemHealth opportunities for CPG

In this month's CPG news roundup, we cover lab-grown dairy, AI-enabled personalization, defining Gen Alpha and big brands pulling the plug on plant-based products.

03 March 2023

Our February Roundup: reformulating Unilever’s ice cream, physical vs virtual grocery and innovative upcycling

In this month's CPG news, we discover Unilever's plan to reformulate ice cream to withstand higher temperatures, the disruption to the traditional grocery store model presented by Addie's, innovative upcycling efforts, the decline of BeReal for marketers and the snacks consumers are craving.

Christina Carè

Sevendots, London

07 February 2023

Our January Roundup: Innovation in space, greenwashing warnings, online grocery growth and fighting microplastics

In this month's roundup we have exciting innovation research in space, the growth of online grocery, warnings against greenwashing and collaborative efforts to fight microplastics.

Christina Carè

Sevendots, London

11 January 2023

Our December Roundup: Grocery trends, rethinking waste and the new superfood

Discover the latest CPG news including 2023 grocery trends, the latest superfoods, innovation in food waste reuse, and the importance of pleasure in educating consumers about their food choices.

Christina Carè

Sevendots, London

07 December 2022

Our November Roundup: Sustainability confusion, metaverse beauty and cultivated chicken

In this month's roundup, FDA approval is received for cultivated chicken, the argument for processed food, metaverse beauty and a ban on marketing high-sugar treats to under 16s.

Christina Carè

Sevendots, London

08 November 2022

Our October Roundup: health performance and wellness, price management and the future of retail for Gen Z

In this month's roundup we explore the health credentials of CPG products, alongside a tricky moment in price management, the latest in regenerative agriculture efforts, growing scepticism over sustainability claims and the future of retail as seen by Gen Z.

Christina Carè

Sevendots, London

09 October 2022

Our September Roundup: plant-based news, ultra-processed foods and the rise in private labels

In this month's roundup we've got investment from the USDA in Regenerative Agriculture with Danone, responding to the growth in private labels as a result of economic hardship, and new information about ultra-processed foods.

Christina Carè

Sevendots, London

06 September 2022

Our August Roundup: food trends for 2023, shrinkflation and alternative fats

In our August roundup, we explore the nonalcoholic drink trend, as well as general food trends for 2023, alternative fat production, why sustainability is no longer sufficient, and consumer concern over 'shrinkflation'.

Christina Carè

Sevendots, London