Our Perspectives

CPG Trends

With our experience comes a unique perspective. Hear what we have to say.

Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.

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22 June 2022

Can personalization at scale improve consumer trust?

Recent articles in the CPG world have focused on the 'trend' of personalization as something consumers are interested in. But we wanted to interrogate this topic a little deeper. Not only as a marketing tactic, but to ask the question: what more might personalization offer for the consumer? Could this impact consumer trust? Sevendots Partners Monica Segard, Marco Aureggi, Miriam Mostarda, Andrea Bielli, Colin McAllister, Elisa Costa and Sam Bedi all gathered to discuss the role of personalization at scale.

Christina Carè

Sevendots, London

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01 June 2022

Our May Roundup: Paper Ketchup bottles, Starbucks exits Russia, and geopolitics impacts consumer trust

Catch up with the news that piqued our interest in May – sustainability credentials of paper Ketchup bottles, the exit of Starbucks from Russia and the way geopolitics is impacting consumer trust.

Christina Carè

Sevendots, London

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26 May 2022

Exploring CPG Trends with Futures Platform

What is the future of CPG? Here are 5 trends we've been exploring in partnership with the Futures Platform.

Colin McAllister

Sevendots, Milan

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29 April 2022

Our April Roundup: Inflation, effective organic claims, Ramadan and collaborative solutions for climate change

Catch up with the news that piqued our interest in April – from the disparities accentuated by inflation, inspiring Ramadan advertising and exciting collaborations against climate change.

Christina Carè

Sevendots, London

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06 April 2022

Our March Roundup: The power of Discord for beauty, dwindling food supplies and the rise of personalized grocery

In this month's curated news, we look into the growing plant-milk market, Discord for beauty, world food supply problems and movement of brands away from offline marketing spending.

Christina Carè

Sevendots, London

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04 March 2022

Our February Roundup: What should companies do in a crisis? Plus, sustainability innovation, rebuilding trust and the power of brand partnerships

With the situation in Ukraine unfolding, we ask what companies can do now. Also, we offer up our monthly selection of news in sustainability innovation, the connection between trust and agriculture, and the growth power of brand partnerships.

Christina Carè

Sevendots, London

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02 February 2022

Our January Roundup: Is personalization risking customer experiences? Also, consumer health education, the circular economy, and more

In January's roundup, is personalization risking the quality of customer experiences? We also explore 'food as medicine', blockchain for a circular economy, and consumer health education.

Christina Carè

Sevendots, London

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, 21 January 2022

Leveraging our expertise to understand the future of CPG: Announcing our Futures Platform partnership

A new way to benefit from our CPG expertise. Announcing our partnership with the Futures Platform.

Colin McAllister

Sevendots, Milan

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07 January 2022

Our December Roundup: Livestream shopping, sustainability action from Walmart and more

In December, we saw Walmart take action on sustainability in its supply chain, experimentation from PepsiCo's Lay's brand into a whole new category, and discussion around whole new ways to offer purchases digitally through livestreamed shopping events.

Christina Carè

Sevendots, London

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, 15 December 2021

Video: Big vs. Small brands with Colin McAllister

Sevendots' latest Growth Series report explores the dynamics of Big vs. Small brands. Unpacking the consumer trend towards smaller brands, we offer actionable suggestions to manage a recovery as a bigger brand. In this video, Sevendots Partner Colin McAllister introduces some of dynamics we uncovered and the four key areas big brands need to manage in order to ensure that big can be beautiful again.

Colin McAllister

Sevendots, Milan

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, 14 December 2021

Interview with Sevendots Partner Miriam Mostarda: Our Growth Series report on Big vs. Small brands

Introducing the latest Growth Series volume, on the dynamics of Big vs. Small brands, and the value this will bring to brand owners.

Miriam Mostarda

Sevendots, London

Christina Carè

Sevendots, London

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02 December 2021

Our November roundup: Unilever’s regenerative projects, Nestle’s e-commerce push, and the future of fighting mold

Our November roundup includes Unilever's regenerative projects, Nestle's e-commerce push, the next generation of sugar alternatives, JBS' investment into a cultivated meat company and the future of fighting mold.

Christina Carè

Sevendots, London

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, 29 October 2021

Our October Roundup: The latest in CPG industry news

If you're curious about the latest in CPG-related news, we have you covered. Discover what you might have missed in the month of October.

Christina Carè

Sevendots, London

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, 16 June 2014

How to use trends to gain a competitive advantage

Note: This is from our old blog and is no longer being updated. It was originally published in 2014. It’s... View Article

Andrea Bielli

Sevendots, Rome