"Sevendots helped us to elicit a powerful purpose for Heineken brand globally... We very much appreciated their way of working with us, embedding in the journey our whole team, including external partners. We ended up with a clear purpose endorsed by top executives."

- Bram Westenbrink, Global Senior Director at Heineken

"I’ve found Sevendots to be visionary, inspiring and practical; they are great at distilling wide and complex information and insights, building actionable frameworks and developing strong opportunities that are helping us shape our future strategy."

- Dan Smith, Senior Vice President at Nestle Purina PetCare GSBU

“The Sevendots team led us on a truly collaborative journey of discovery. They gave us a clear framework to understand what was required to win within this new wellness territory we’ve called 'Modern Natural Health'. They challenged some of our assumptions, encouraged us to think even bigger and brought our entire team together around a common ambition and platform.”

- Larry Page, Head of Marketing at Zarbees® at Johnson & Johnson

"We have had the opportunity to work with the Sevendots team on an extremely strategic project related to Global Travel Retail. They have given us both valuable insights and tools to further accelerate our strategy. We particularly appreciate their ability to bring to life the strategic thinking with simple yet effective frameworks that helped inspire the organisation."

- Leigh Irvine and Biancamaria Sansone, GTR Managing Director & Marketing Director, Campari Group

Our Perspectives

With experience comes perspective. Hear what we have to say.

24 June 2025

Beyond Boundaries: Why CPG Companies Must Rethink Traditional Category Definitions

Defined primarily by physical products and manufacturing processes, categories shape everything from supply chains to shelf layouts, performance metrics to... View Article

Andrea Bielli

Sevendots, Rome

16 June 2025

From Ranked to Recommended: What CPG Brands Must Do to Stay Competitive in the Age of AI 

For decades, online product discovery has been dominated by search engines—Google, in particular. Shoppers type in keywords like “best shampoo... View Article

Tommaso Bruggi

Sevendots, Dubai

26 May 2025

A Rising Tide of Microplastics 

A recent analysis, from Nanjing University in China, suggests that microplastics are impeding the ability of plants – crops –... View Article

Sarah King

Sevendots, London

19 May 2025

For Large CPG Companies, The Volume Challenge is Increasingly Obvious

Organic Growth is Slowing. Volume Pressure is Rising.  The headline is clear: organic sales growth is decelerating. The average organic growth... View Article

Andrea Bielli

Sevendots, Rome

02 May 2025

The Transformation Imperative: Why Big Brands Must Evolve Now

A Crisis of Growth and a Decade of Delay  The CPG landscape is undergoing a seismic shift. According to data... View Article

Francesco Percopo

Sevendots, Sydney

, 25 April 2025

Longevity as a strategic imperative for CPG companies: Unlocking consumer demand to live healthier for longer

Why is longevity emerging now? The shift in demand is driven by several macro forces, most notably an increasing global... View Article

Karen Rickers

Sevendots, Amsterdam

15 April 2025

Is Poppi acquisition another example of the inability of large CPG companies to develop transformative innovation?

PepsiCo’s recent acquisition of Poppi for approximately USD 2 billion exemplifies this trend. Instead of cultivating transformative innovations internally, PepsiCo... View Article

Andrea Bielli

Sevendots, Rome

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Our People

Meet Sevendots

Spotlight

Miriam Mostarda

As a former Marketing Director at Unilever, Miriam has worked for more than 20 years in CPG in marketing and sales, both in an international and local environment. Her expertise ranges from branding and communication to strategic business expansion through market and/or category developments. She is passionate about building brands by identifying their unique and relevant purpose. She is also a certified Health and Wellness coach and enjoys long walks in nature with her dog.

We’re part of a broad ecosystem.

 

 

Our ecosystem includes Gen-Z led solution company, The Red Flower Factory, and our expert market research and insights agency, Moment10. This ecosystem enables an integrated approach to our clients’ business questions in order to formulate effective, proven and actionable opportunities.