"Sevendots helped us to elicit a powerful purpose for Heineken brand globally... We very much appreciated their way of working with us, embedding in the journey our whole team, including external partners. We ended up with a clear purpose endorsed by top executives."

- Bram Westenbrink, Global Senior Director at Heineken

"I’ve found Sevendots to be visionary, inspiring and practical; they are great at distilling wide and complex information and insights, building actionable frameworks and developing strong opportunities that are helping us shape our future strategy."

- Dan Smith, Senior Vice President at Nestle Purina PetCare GSBU

“The Sevendots team led us on a truly collaborative journey of discovery. They gave us a clear framework to understand what was required to win within this new wellness territory we’ve called 'Modern Natural Health'. They challenged some of our assumptions, encouraged us to think even bigger and brought our entire team together around a common ambition and platform.”

- Larry Page, Head of Marketing at Zarbees® at Johnson & Johnson

"We have had the opportunity to work with the Sevendots team on an extremely strategic project related to Global Travel Retail. They have given us both valuable insights and tools to further accelerate our strategy. We particularly appreciate their ability to bring to life the strategic thinking with simple yet effective frameworks that helped inspire the organisation."

- Leigh Irvine and Biancamaria Sansone, GTR Managing Director & Marketing Director, Campari Group

Our Perspectives

With experience comes perspective. Hear what we have to say.

, 01 April 2025

Navigating Growth Challenges: How major CPG companies plan to sustain growth despite volume pressures (2025 analysis)

Overall, organic growth among the eight leading CPG companies we analyzed averaged approximately 4%, but only 0.4% was volume-driven, with... View Article

Andrea Bielli

Sevendots, Rome

, 07 March 2025

Balancing portfolio simplification with shopper-centric customization in consumer goods

The Case for Simplification Simplifying a product portfolio involves reducing the number of brands or SKUs, standardizing formulations, and eliminating... View Article

Andrea Bielli

Sevendots, Rome

27 February 2025

TomorrowLens: The importance of cultural relevance for CPG brands

Consumer purchasing behaviour and decisions are becoming increasingly ambivalent, reflecting the uncertainty felt on a global scale, from political instability... View Article

Karen Rickers

Sevendots, Amsterdam

13 February 2025

Why Australia is an Excellent Test Market for CPG Products

With a culturally diverse and trend-sensitive population, a strong middle class with high disposable income, and a well-developed retail ecosystem,... View Article

Francesco Percopo

Sevendots, Sydney

29 October 2024

Value Chain: Where you can find the funds to grow

The first definition of value chain was created in 1985 by Michael Porter. Back then, the definition of primary activities... View Article

Hans-Friedrich Zeh

Sevendots, Zug

, 26 September 2024

Leveraging a brand asset through Powerbranding: When to turn brand stretching into growth fuel

From power brand to Powerbranding ‘Power brand’ is a term that is often used to describe a brand that is... View Article

Peter Close

Sevendots, San Francisco

Elisa Costa

Sevendots, Bucharest

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Our People

Meet Sevendots

Spotlight

Francesco Raganelli

Francesco is an international marketer with broad experience across all the marketing levers of the CPG and Durables markets – from positioning strategy through to marketing activation. His special expertise is in reshaping business models to capture the best business potential for his clients. He is passionate about e-commerce and digital in general. This passion is supported by several digital transformation projects. He is always involved in some start-up project or other, and when he is not working, he likes reading books and practicing various sports.

We’re part of a broad ecosystem.

 

 

Our ecosystem includes Gen-Z led solution company, The Red Flower Factory, and our expert market research and insights agency, Moment10. This ecosystem enables an integrated approach to our clients’ business questions in order to formulate effective, proven and actionable opportunities.