CPG Trends 24 July 2025
The return of Private Labels: Why retailer brands are reclaiming growth in the global CPG market
The challenge with growth In 2024 the overall CPG market grew by 7.6% while 11 among the top global CPG... View Article
- Bram Westenbrink, Global Senior Director at Heineken
- Dan Smith, Senior Vice President at Nestle Purina PetCare GSBU
- Larry Page, Head of Marketing at Zarbees® at Johnson & Johnson
- Leigh Irvine and Biancamaria Sansone, GTR Managing Director & Marketing Director, Campari Group
CPG Trends 24 July 2025
The challenge with growth In 2024 the overall CPG market grew by 7.6% while 11 among the top global CPG... View Article
CPG Trends 15 July 2025
The Challenge with Growth Large multinational Consumer Packaged Goods (CPG) companies face a challenging landscape. Despite robust overall market growth... View Article
Category Growth 24 June 2025
Defined primarily by physical products and manufacturing processes, categories shape everything from supply chains to shelf layouts, performance metrics to... View Article
Innovation & Disruption 16 June 2025
For decades, online product discovery has been dominated by search engines—Google, in particular. Shoppers type in keywords like “best shampoo... View Article
Sustainability 26 May 2025
A recent analysis, from Nanjing University in China, suggests that microplastics are impeding the ability of plants – crops –... View Article
Category Growth 19 May 2025
Organic Growth is Slowing. Volume Pressure is Rising. The headline is clear: organic sales growth is decelerating. The average organic growth... View Article
Growth 02 May 2025
A Crisis of Growth and a Decade of Delay The CPG landscape is undergoing a seismic shift. According to data... View Article
David’s expertise comes from 30+ years of consistently solving brand and business problems with creative solutions across multiple categories, from brand development to product innovation. He brings his natural analytical thinking in combination with creative thinking and problem-solving skills. He has seen brands attempt at differentiating themselves from the competition in ways that drive them away from their core identity/purpose. He believes that a brand that ignores its foundations will falter. David is an avid Crossfitter and enjoys camping and being outdoors.
Our ecosystem includes Gen-Z led solution company, The Red Flower Factory, and our expert market research and insights agency, Moment10. This ecosystem enables an integrated approach to our clients’ business questions in order to formulate effective, proven and actionable opportunities.
There is a vital transformation underway in the CPG industry. With insight comes the power to stay ahead of the curve. Learn about key topics affecting the industry with our Growth Series.
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