CPG Trends 29 October 2024
Value Chain: Where you can find the funds to grow
The first definition of value chain was created in 1985 by Michael Porter. Back then, the definition of primary activities... View Article
- Bram Westenbrink, Global Senior Director at Heineken
- Dan Smith, Senior Vice President at Nestle Purina PetCare GSBU
- Larry Page, Head of Marketing at Zarbees® at Johnson & Johnson
- Leigh Irvine and Biancamaria Sansone, GTR Managing Director & Marketing Director, Campari Group
CPG Trends 29 October 2024
The first definition of value chain was created in 1985 by Michael Porter. Back then, the definition of primary activities... View Article
Brand Marketing, Growth 26 September 2024
From power brand to Powerbranding ‘Power brand’ is a term that is often used to describe a brand that is... View Article
Growth 26 August 2024
How can brands ensure category growth is executed effectively? Brands must strategically align their initiatives with consumer needs, market trends, and innovation opportunities. Read more about this and our framework for success to ensure long-term growth in the CPG industry.
Growth 19 August 2024
In this episode of Transforming CPG, Senior Partners Colin McAllister and Sam Bedi discuss the opportunities and complexities of expanding into international markets.
CPG Trends 23 July 2024
In this episode of Transforming CPG, Managing Partner of Sevendots, Andrea Bielli, and Senior Partner Colin McAllister discuss what you need to know about the debate around Ultra-Processed Foods.
CPG Trends 22 July 2024
The development of private labels worldwide varies by region but is consistently outpacing branded products in the consumer-packaged goods sector, driven by a range of factors. Sevendots analyses the growth of private labels and how brands should respond.
CPG Trends 24 June 2024
In today’s consumer market, brands face a crucial decision between two opposing strategies: premiumization and commoditization. Understanding these dynamics is essential for brands to navigate the competitive landscape effectively. This article delves into the cyclical nature of commoditization, the virtuous cycle of premiumization, and offers strategic frameworks to help brands leverage premiumization to create strong consumer connections and sustain growth.
Richard has extensive experience on both the agency and client side where he covered different roles in strategic planning and international marketing.
He spent the first part of his career in different communications agencies working both in client servicing and strategic planning where he was regional lead responsible across Asia-Pacific for a large set of clients including Heineken, P&G, Heinz, Coca-Cola and Kellogg.
Richard then took the role of Chief Strategist of BenQ, a growing consumer electronic business. In this role he had the task of redefining the whole global marketing function across the company and was responsible for product and market development. More recently he worked on developing markets consulting projects for clients including Unilever.
Richard has a strong global experience with a focus on the Asian region and the complexity of the markets there. Richard straddles between Singapore and Melbourne.
Our ecosystem includes Gen-Z led solution company, The Red Flower Factory, and our expert market research and insights agency, Moment10. This ecosystem enables an integrated approach to our clients’ business questions in order to formulate effective, proven and actionable opportunities.
There is a vital transformation underway in the CPG industry. With insight comes the power to stay ahead of the curve. Learn about key topics affecting the industry with our Growth Series.
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