Our Perspectives

For Large CPG Companies, The Volume Challenge is Increasingly Obvious

Organic Growth is Slowing. Volume Pressure is Rising.  The headline is clear: organic sales growth is decelerating. The average organic growth rate across the 11 companies fell from 3.9% in FY 2024 to 1.5% in Q1 2025. But more critically, the volume trend has turned negative – from +0.5% in 2024 to -1.0% in the first… View Article

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Growth Series

Navigating Effective Complexity: New Insight into Portfolio Management

The latest in portfolio management thinking, asserting the importance of managing complexity.

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Our Perspectives

The Transformation Imperative: Why Big Brands Must Evolve Now

A Crisis of Growth and a Decade of Delay  The CPG landscape is undergoing a seismic shift. According to data from fiscal year 2024 presented at the CAGNY Conference in February 2025, less than 15% of growth from the world’s top brands is volume-driven. This is not just a post-COVID anomaly—it reflects a multi-year trend,… View Article

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Our Perspectives

Longevity as a strategic imperative for CPG companies: Unlocking consumer demand to live healthier for longer

Why is longevity emerging now? The shift in demand is driven by several macro forces, most notably an increasing global senior population and a rise in global life expectancy. Coupled with unparalleled advancements in (health) tech, consumer interest in holistic, proactive well-being is peaking, demanding solutions that are not only anti-ageing or curing but prevent… View Article

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Our Perspectives

Is Poppi acquisition another example of the inability of large CPG companies to develop transformative innovation?

PepsiCo’s recent acquisition of Poppi for approximately USD 2 billion exemplifies this trend. Instead of cultivating transformative innovations internally, PepsiCo opted for the costly yet apparently safer route of external acquisition to expand its presence in the fast-growing global functional beverage market. M&A as Externalized Innovation: A Cautious Bet Established CPG companies often find their… View Article

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Our Perspectives

Navigating Growth Challenges: How major CPG companies plan to sustain growth despite volume pressures

Low Volume Growth Based on the low volume growth experienced in 2024, overall organic growth among the eleven leading CPG companies analyzed averaged approximately 4%, but only 0.4% was volume-driven, with three companies experiencing declines. This creates significant tension, pushing companies to rethink and re-balance their growth strategies. Companies like Nestlé are notably prioritizing volume… View Article

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"Sevendots helped us to elicit a powerful purpose for Heineken brand globally... We very much appreciated their way of working with us, embedding in the journey our whole team, including external partners. We ended up with a clear purpose endorsed by top executives."

- Bram Westenbrink, Global Senior Director at Heineken

"I’ve found Sevendots to be visionary, inspiring and practical; they are great at distilling wide and complex information and insights, building actionable frameworks and developing strong opportunities that are helping us shape our future strategy."

- Dan Smith, Senior Vice President at Nestle Purina PetCare GSBU

“The Sevendots team led us on a truly collaborative journey of discovery. They gave us a clear framework to understand what was required to win within this new wellness territory we’ve called 'Modern Natural Health'. They challenged some of our assumptions, encouraged us to think even bigger and brought our entire team together around a common ambition and platform.”

- Larry Page, Head of Marketing at Zarbees® at Johnson & Johnson

"We have had the opportunity to work with the Sevendots team on an extremely strategic project related to Global Travel Retail. They have given us both valuable insights and tools to further accelerate our strategy. We particularly appreciate their ability to bring to life the strategic thinking with simple yet effective frameworks that helped inspire the organisation."

- Leigh Irvine and Biancamaria Sansone, GTR Managing Director & Marketing Director, Campari Group

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Our Perspectives

With experience comes perspective. Hear what we have to say.

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26 May 2025

A Rising Tide of Microplastics 

A recent analysis, from Nanjing University in China, suggests that microplastics are impeding the ability of plants – crops –... View Article

Sarah King

Sevendots, London

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19 May 2025

For Large CPG Companies, The Volume Challenge is Increasingly Obvious

Organic Growth is Slowing. Volume Pressure is Rising.  The headline is clear: organic sales growth is decelerating. The average organic growth... View Article

Andrea Bielli

Sevendots, Rome

View article

02 May 2025

The Transformation Imperative: Why Big Brands Must Evolve Now

A Crisis of Growth and a Decade of Delay  The CPG landscape is undergoing a seismic shift. According to data... View Article

Francesco Percopo

Sevendots, Sydney

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, 25 April 2025

Longevity as a strategic imperative for CPG companies: Unlocking consumer demand to live healthier for longer

Why is longevity emerging now? The shift in demand is driven by several macro forces, most notably an increasing global... View Article

Karen Rickers

Sevendots, Amsterdam

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15 April 2025

Is Poppi acquisition another example of the inability of large CPG companies to develop transformative innovation?

PepsiCo’s recent acquisition of Poppi for approximately USD 2 billion exemplifies this trend. Instead of cultivating transformative innovations internally, PepsiCo... View Article

Andrea Bielli

Sevendots, Rome

View article

, 01 April 2025

Navigating Growth Challenges: How major CPG companies plan to sustain growth despite volume pressures

Low Volume Growth Based on the low volume growth experienced in 2024, overall organic growth among the eleven leading CPG... View Article

Andrea Bielli

Sevendots, Rome

View article

, 07 March 2025

Balancing portfolio simplification with shopper-centric customization in consumer goods

The Case for Simplification Simplifying a product portfolio involves reducing the number of brands or SKUs, standardizing formulations, and eliminating... View Article

Andrea Bielli

Sevendots, Rome

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Mohammed Nosseir

Mohammed has over 27 years of experiences as a regional marketing, strategy and business development consultant, specializing in developing entry marketing strategies, running effective promotion schemes and product positioning. Mohammed has solid experience in most Middle East countries and key European countries.

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Our ecosystem includes Gen-Z led solution company, The Red Flower Factory, and our expert market research and insights agency, Moment10. This ecosystem enables an integrated approach to our clients’ business questions in order to formulate effective, proven and actionable opportunities.