"Sevendots helped us to elicit a powerful purpose for Heineken brand globally... We very much appreciated their way of working with us, embedding in the journey our whole team, including external partners. We ended up with a clear purpose endorsed by top executives."

- Bram Westenbrink, Global Senior Director at Heineken

"I’ve found Sevendots to be visionary, inspiring and practical; they are great at distilling wide and complex information and insights, building actionable frameworks and developing strong opportunities that are helping us shape our future strategy."

- Dan Smith, Senior Vice President at Nestle Purina PetCare GSBU

“The Sevendots team led us on a truly collaborative journey of discovery. They gave us a clear framework to understand what was required to win within this new wellness territory we’ve called 'Modern Natural Health'. They challenged some of our assumptions, encouraged us to think even bigger and brought our entire team together around a common ambition and platform.”

- Larry Page, Head of Marketing at Zarbees® at Johnson & Johnson

"We have had the opportunity to work with the Sevendots team on an extremely strategic project related to Global Travel Retail. They have given us both valuable insights and tools to further accelerate our strategy. We particularly appreciate their ability to bring to life the strategic thinking with simple yet effective frameworks that helped inspire the organisation."

- Leigh Irvine and Biancamaria Sansone, GTR Managing Director & Marketing Director, Campari Group

Our Perspectives

With experience comes perspective. Hear what we have to say.

, 26 September 2024

Leveraging a brand asset through Powerbranding: When to turn brand stretching into growth fuel

From power brand to Powerbranding ‘Power brand’ is a term that is often used to describe a brand that is... View Article

Peter Close

Sevendots, San Francisco

Elisa Costa

Sevendots, Bucharest

26 August 2024

Beyond Market Share: How Category Growth Fuels Brand Longevity

How can brands ensure category growth is executed effectively? Brands must strategically align their initiatives with consumer needs, market trends, and innovation opportunities. Read more about this and our framework for success to ensure long-term growth in the CPG industry.

Elisa Costa

Sevendots, Bucharest

19 August 2024

Transforming CPG: What is the best approach to expand a brand internationally?

In this episode of Transforming CPG, Senior Partners Colin McAllister and Sam Bedi discuss the opportunities and complexities of expanding into international markets.

23 July 2024

Transforming CPG: What is the debate around Ultra-Processed Foods?

In this episode of Transforming CPG, Managing Partner of Sevendots, Andrea Bielli, and Senior Partner Colin McAllister discuss what you need to know about the debate around Ultra-Processed Foods.

22 July 2024

Private Labels Growth: What CPG Brand Owners Need to Know

The development of private labels worldwide varies by region but is consistently outpacing branded products in the consumer-packaged goods sector, driven by a range of factors. Sevendots analyses the growth of private labels and how brands should respond.

Colin McAllister

Sevendots, Milan

24 June 2024

Premiumization vs. Commoditization: Unpacking the Premiumization Trend

In today’s consumer market, brands face a crucial decision between two opposing strategies: premiumization and commoditization. Understanding these dynamics is essential for brands to navigate the competitive landscape effectively. This article delves into the cyclical nature of commoditization, the virtuous cycle of premiumization, and offers strategic frameworks to help brands leverage premiumization to create strong consumer connections and sustain growth.

Andrea Bielli

Sevendots, Rome

11 June 2024

Transforming CPG: What’s impacting CPG growth in Latin America?

In this episode of Transforming CPG, Managing Partner of Sevendots, Andrea Bielli and regional expert Jorge Ramos Santoyo discuss what you need to know about the growth of CPG in Latin America.

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Our People

Meet Sevendots

Spotlight

Rita Franko

Rita is an advertising and communication specialist. She has worked in international project management at Sevendots for the last 10 years, and also has a decade of experience working with international brands and advertising agencies. Rita has been responsible for brand management in the Food & Beverage industry. She manages the development of cross-media campaigns from creation to implementation. Travelling and exploring cultures are her passion.

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Our ecosystem includes Gen-Z led solution company, The Red Flower Factory, and our expert market research and insights agency, Moment10. This ecosystem enables an integrated approach to our clients’ business questions in order to formulate effective, proven and actionable opportunities.