, 23 January 2024

Transforming CPG: What’s the future of Alternative Proteins?

In this episode of Transforming CPG, Stephen Factor and Eugenio Perrier discuss the Alternative Proteins market. They then unpack the challenges the market faces, and what the future might look like (and require) for brands to succeed.

< 1 minute read

In this episode of Transforming CPG, Stephen Factor and Eugenio Perrier discuss the current landscape of the Alternative Proteins market. They then unpack the challenges the market faces, and what the future might look like (and require) for brands to succeed.

Stephen and Eugenio cover…

  • The current maturity of the market and the period of reassessment that is already underway
  • The importance and opportunities presented by the alternative protein market to serve the wider sustainability goals of the CPG industry
  • How alternative proteins should be positioned and marketed to consumers, unpacking the impact of sustainability as a message, as well as health and wellbeing
  • The barriers and obstacles impacting the growth of the market, including communication and targeting
  • Innovations in the space, from big vs small companies
  • Political and other regulatory factors impacting the market

…and much more.

Read more of our work on Alternative Proteins. We have a wealth of resources to discover, as well as our detailed report on sustainable growth models to inspire the industry. Including: What do consumers want from Alternative Proteins?

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