Our Perspectives

With our experience comes a unique perspective. Hear what we have to say.

Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.

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01 August 2019

Brands are taking Purpose one step further

The importance of Brand and Corporate Purpose has grown Companies have been working on eliciting credible and relevant purposes that would allow consumers to relate to their brands on a more meaningful level.

Miriam Mostarda

Sevendots, London

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21 March 2018

Brand Penetration: Why Winning Brands Are About Winning The Popularity Contest

Note: This is from our old blog and is no longer being updated. It was originally published in 2018. For... View Article

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18 May 2017

One face, many voices: Why and how Brand Messaging must be multifaceted

Note: This is from our old blog and is no longer being updated. It was originally published in 2017. A... View Article

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27 May 2015

Online shopping vs in-store shopping – and the winner is…?

Note: This is from our old blog and is no longer being updated. It was originally published in 2015. Buying... View Article

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25 February 2015

Brand social responsibility: Seven things to consider

Note: This is from our old blog and is no longer being updated. It was originally published in 2015. How... View Article

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, 11 November 2014

Why Corporate Social Responsibility is no longer enough

Note: This is from our old blog and is no longer being updated. It was originally published in 2014. Brand... View Article

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, 16 June 2014

How to use trends to gain a competitive advantage

Note: This is from our old blog and is no longer being updated. It was originally published in 2014. It’s... View Article

Andrea Bielli

Sevendots, Rome