Our Perspectives

Private Labels Growth: What CPG Brand Owners Need to Know

The development of private labels worldwide varies by region but is consistently outpacing branded products in the consumer-packaged goods sector, driven by a range of factors. Sevendots analyses the growth of private labels and how brands should respond.

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Our Perspectives

Transforming CPG: What is the debate around Ultra-Processed Foods?

In this episode of Transforming CPG, Managing Partner of Sevendots, Andrea Bielli, and Senior Partner Colin McAllister discuss what you need to know about the debate around Ultra-Processed Foods.

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Our Perspectives

Premiumization vs. Commoditization: Unpacking the Premiumization Trend

In today’s consumer market, brands face a crucial decision between two opposing strategies: premiumization and commoditization. Understanding these dynamics is essential for brands to navigate the competitive landscape effectively. This article delves into the cyclical nature of commoditization, the virtuous cycle of premiumization, and offers strategic frameworks to help brands leverage premiumization to create strong consumer connections and sustain growth.

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Our Perspectives

Ultra-processed food: What’s the debate and risks to health? 

Global consumption of UPFs is expanding and with it the debate around the health implications of consumption. CPG companies should be aware of these key elements under discussion, to respond best to the uncertainty on the topic of UPFs.

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Our Perspectives

E-commerce strategies for CPG growth with inspiration from Asia

E-commerce growth within the CPG industry presents a huge opportunity to brands. However, it comes with distinct challenges. Sam Bedi unpacks the opportunities, taking inspiration from Asia.

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Our Perspectives

Boosting CPG performance by linking portfolio management to growth strategies: Advice for decision makers

Without a clear strategic roadmap for your portfolio management, growth can stall. Sevendots presents advice for decision makers to better leverage growth strategies in the CPG industry.

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Our Perspectives

Innovation drives growth. How can CPG ensure investment pays back?

Innovation is seriously under-leveraged in the CPG industry compared to other industries. The question is: Why? And what will it take for CPGs to catch up and ensure that any investment is paid back? This article provides key steps for leveraging innovation more effectively.

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Growth Series

Awakening the Power of Innovation

Innovation has become a lower priority for many brand owners in the CPG industry. However, by structurally reassessing the role it plays in your business, the true power of innovation can awaken true long-term growth.

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Our Perspectives

Gen Z is Losing Steam: How can CPG brands respond to the changing attitudes of Gen Zers?

Crisis fatigue is changing how Gen Z operates in the world. In this piece, the Red Flower Factory unpacks how CPG brands can better address the decline in optimism amongst Gen Zers.

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Our Perspectives

Transforming CPG: How can CPGs leverage the real power of innovation?

In this episode of Transforming CPG, Stephen Factor and Andrea Bielli discuss the under utilised opportunities that come from innovation. Why is the CPG industry lagging behind on innovation and how can more disruptive innovation pay back a good return on investment? We break it all down into actionable, cohesive and strategic advice.

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Our Perspectives

How Supply Chains Can Lead the Way to a Sustainable Future

Amid the daunting challenges posed by climate change, CPG supply chains confront a pivotal question: Can they weather the adaptations required for a rapidly changing world? The stakes are immense, extending far beyond the environmental sphere, as climate change threatens the very fabric of the global economy. Prateek Jain breaks down the possibilities for a sustainable supply chain that addresses risks and protects the value chain down the lines.

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Growth Series

DTC Implementation: What’s the future of DTC within CPG?

Is DTC over already? Or are there still opportunities to leverage this model effectively? We examine the evolving role of the DTC business model for the CPG industry today.

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"Sevendots helped us to elicit a powerful purpose for Heineken brand globally... We very much appreciated their way of working with us, embedding in the journey our whole team, including external partners. We ended up with a clear purpose endorsed by top executives."

- Bram Westenbrink, Global Senior Director at Heineken

"I’ve found Sevendots to be visionary, inspiring and practical; they are great at distilling wide and complex information and insights, building actionable frameworks and developing strong opportunities that are helping us shape our future strategy."

- Dan Smith, Senior Vice President at Nestle Purina PetCare GSBU

“The Sevendots team led us on a truly collaborative journey of discovery. They gave us a clear framework to understand what was required to win within this new wellness territory we’ve called 'Modern Natural Health'. They challenged some of our assumptions, encouraged us to think even bigger and brought our entire team together around a common ambition and platform.”

- Larry Page, Head of Marketing at Zarbees® at Johnson & Johnson

"We have had the opportunity to work with the Sevendots team on an extremely strategic project related to Global Travel Retail. They have given us both valuable insights and tools to further accelerate our strategy. We particularly appreciate their ability to bring to life the strategic thinking with simple yet effective frameworks that helped inspire the organisation."

- Leigh Irvine and Biancamaria Sansone, GTR Managing Director & Marketing Director, Campari Group

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Our Perspectives

With experience comes perspective. Hear what we have to say.

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23 July 2024

Transforming CPG: What is the debate around Ultra-Processed Foods?

In this episode of Transforming CPG, Managing Partner of Sevendots, Andrea Bielli, and Senior Partner Colin McAllister discuss what you need to know about the debate around Ultra-Processed Foods.

View article

22 July 2024

Private Labels Growth: What CPG Brand Owners Need to Know

The development of private labels worldwide varies by region but is consistently outpacing branded products in the consumer-packaged goods sector, driven by a range of factors. Sevendots analyses the growth of private labels and how brands should respond.

Colin McAllister

Sevendots, Milan

View article

24 June 2024

Premiumization vs. Commoditization: Unpacking the Premiumization Trend

In today’s consumer market, brands face a crucial decision between two opposing strategies: premiumization and commoditization. Understanding these dynamics is essential for brands to navigate the competitive landscape effectively. This article delves into the cyclical nature of commoditization, the virtuous cycle of premiumization, and offers strategic frameworks to help brands leverage premiumization to create strong consumer connections and sustain growth.

Andrea Bielli

Sevendots, Rome

View article

11 June 2024

Transforming CPG: What’s impacting CPG growth in Latin America?

In this episode of Transforming CPG, Managing Partner of Sevendots, Andrea Bielli and regional expert Jorge Ramos Santoyo discuss what you need to know about the growth of CPG in Latin America.

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10 June 2024

Ultra-processed food: What’s the debate and risks to health? 

Global consumption of UPFs is expanding and with it the debate around the health implications of consumption. CPG companies should be aware of these key elements under discussion, to respond best to the uncertainty on the topic of UPFs.

Colin McAllister

Sevendots, Milan

View article

28 May 2024

E-commerce strategies for CPG growth with inspiration from Asia

E-commerce growth within the CPG industry presents a huge opportunity to brands. However, it comes with distinct challenges. Sam Bedi unpacks the opportunities, taking inspiration from Asia.

Sam Bedi

Sevendots, Singapore

View article

29 April 2024

Boosting CPG performance by linking portfolio management to growth strategies: Advice for decision makers

Without a clear strategic roadmap for your portfolio management, growth can stall. Sevendots presents advice for decision makers to better leverage growth strategies in the CPG industry.

Andrea Bielli

Sevendots, Rome

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Our People

Meet Sevendots

Spotlight

Andrew Brennan

Andrew has worked across Food and Beverage, Home and Personal Care, to deliver strategic clarity, marketing solutions and business results. His approach draws on a strong dose of P&L and organizational practicality stemming from his experiences running business as a General Manager. Andrew brings significant value to situations with strategic issues to solve, or brands/businesses that require revitalization. When not helping clients, Andrew can be found training for triathlons or following his favorite sport (rugby) and his favorite team (the All Blacks).

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We’re part of a broad ecosystem.

 

 

Our ecosystem includes Gen-Z led solution company, The Red Flower Factory, and our expert market research and insights agency, Moment10. This ecosystem enables an integrated approach to our clients’ business questions in order to formulate effective, proven and actionable opportunities.