Our Perspectives

Our August Roundup: food trends for 2023, shrinkflation and alternative fats

In our August roundup, we explore the nonalcoholic drink trend, as well as general food trends for 2023, alternative fat production, why sustainability is no longer sufficient, and consumer concern over ‘shrinkflation’.

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Our Perspectives

Two sides of sustainability: Challenging CPG sustainability communication

There are two important sides to sustainability for CPG businesses: What actions to take and how to tell the story of those actions to your consumers. Here we break down key takeaways for decision makers to ensure both elements are properly managed in a balanced and effective way.

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Our Perspectives

Recession looms. Marketers, you know what you should do, right?

In this guest blog from Nigel Hollis, Nigel unpacks what marketers need to do to stay head as the recession looms large. Read more to discover practical advice for managing uncertainty.

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Our Perspectives

Can personalization at scale improve consumer trust?

Recent articles in the CPG world have focused on the ‘trend’ of personalization as something consumers are interested in. But we wanted to interrogate this topic a little deeper. Not only as a marketing tactic, but to ask the question: what more might personalization offer for the consumer? Could this impact consumer trust? Sevendots Partners Monica Segard, Marco Aureggi, Miriam Mostarda, Andrea Bielli, Colin McAllister, Elisa Costa and Sam Bedi all gathered to discuss the role of personalization at scale.

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Our Perspectives

Exploring CPG Trends with Futures Platform

What is the future of CPG? Here are 5 trends we’ve been exploring in partnership with the Futures Platform.

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Our Perspectives

How should brands respond to a social or political crisis? The CPG response to Ukraine

Observing the varied CPG responses to the Ukraine crisis has prompted us to question: what should brands be doing in a social or political crisis?

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Our Perspectives

What does the next generation expect from food science and technology? A conversation with Valerio Nannini

The future of food products is changing. But alongside the challenges of demand, we have another big challenge to overcome: that of consumer expectations, and in particular, the way the younger generations view the role of technology in their food supply. In this conversation with Valerio Nannini, we look at the tension between a yearning for naturalness and the need for new solutions to the world’s food supply problems.

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Growth Series

Big can be beautiful too: The dynamics of Big vs. Small brands

How big brands can adapt in the face of increased consumer preference for small brands. With a few key strategies, big can be beautiful again.

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Our Perspectives

Towards a Regenerative Economy: Taking Regenerative Agriculture one step further

Continuing our series on the future of value generation, this article explores the way regenerative practices can be understood to feed economic activity that serves long-term sustainability, with better outcomes for both humankind and the planet.

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"Sevendots helped us to elicit a powerful purpose for Heineken brand globally... We very much appreciated their way of working with us, embedding in the journey our whole team, including external partners. We ended up with a clear purpose endorsed by top executives."

- Bram Westenbrink, Global Senior Director at Heineken

"I’ve found Sevendots to be visionary, inspiring and practical; they are great at distilling wide and complex information and insights, building actionable frameworks and developing strong opportunities that are helping us shape our future strategy."

- Dan Smith, Senior Vice President at Nestle Purina PetCare GSBU

“The Sevendots team led us on a truly collaborative journey of discovery. They gave us a clear framework to understand what was required to win within this new wellness territory we’ve called 'Modern Natural Health'. They challenged some of our assumptions, encouraged us to think even bigger and brought our entire team together around a common ambition and platform.”

- Larry Page, Head of Marketing at Zarbees® at Johnson & Johnson

"We have had the opportunity to work with the Sevendots team on an extremely strategic project related to Global Travel Retail. They have given us both valuable insights and tools to further accelerate our strategy. We particularly appreciate their ability to bring to life the strategic thinking with simple yet effective frameworks that helped inspire the organisation."

- Leigh Irvine and Biancamaria Sansone, GTR Managing Director & Marketing Director, Campari Group

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Our Perspectives

With experience comes perspective. Hear what we have to say.

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06 September 2022

Our August Roundup: food trends for 2023, shrinkflation and alternative fats

In our August roundup, we explore the nonalcoholic drink trend, as well as general food trends for 2023, alternative fat production, why sustainability is no longer sufficient, and consumer concern over 'shrinkflation'.

Christina Carè

Sevendots, London

View article

22 August 2022

Two sides of sustainability: Challenging CPG sustainability communication

There are two important sides to sustainability for CPG businesses: What actions to take and how to tell the story of those actions to your consumers. Here we break down key takeaways for decision makers to ensure both elements are properly managed in a balanced and effective way.

Andrea Bielli

Sevendots, Rome

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02 August 2022

Our July Roundup: sustainability investments, carbon labels, low-tech entertainment and the future of eating fat

In this roundup we explore the latest in sustainability investing from PepsiCo, a change in mission from P&G, carbon labels to aid consumer choices as well as the trend towards nostalgia and low-tech entertainment.

Christina Carè

Sevendots, London

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27 July 2022

Recession looms. Marketers, you know what you should do, right?

In this guest blog from Nigel Hollis, Nigel unpacks what marketers need to do to stay head as the recession looms large. Read more to discover practical advice for managing uncertainty.

View article

05 July 2022

Our June Roundup: Future of plant-based, China’s Gen Z and resilience in our food system

Catch up with the news that caught our eye in June: China's Gen Z and their rising nationalism, the latest in plant-based news, how retailers are tackling pricing in the UK and building resilience in the global food system.

Christina Carè

Sevendots, London

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22 June 2022

Can personalization at scale improve consumer trust?

Recent articles in the CPG world have focused on the 'trend' of personalization as something consumers are interested in. But we wanted to interrogate this topic a little deeper. Not only as a marketing tactic, but to ask the question: what more might personalization offer for the consumer? Could this impact consumer trust? Sevendots Partners Monica Segard, Marco Aureggi, Miriam Mostarda, Andrea Bielli, Colin McAllister, Elisa Costa and Sam Bedi all gathered to discuss the role of personalization at scale.

Christina Carè

Sevendots, London

View article

01 June 2022

Our May Roundup: Paper Ketchup bottles, Starbucks exits Russia, and geopolitics impacts consumer trust

Catch up with the news that piqued our interest in May – sustainability credentials of paper Ketchup bottles, the exit of Starbucks from Russia and the way geopolitics is impacting consumer trust.

Christina Carè

Sevendots, London

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Meet Sevendots

Spotlight

Eugenio Perrier

Eugenio has 25+ years of marketing experience focused on fostering brand growth beyond borders. Passionate for innovation that solves real needs, he’s a mentor at leading innovation accelerators and an advisory board member in several early stage companies in Food & Beverage. Eugenio is an active member of the Accademia Italiana della Cucina since 2001 and a current US advisor for Consorzio del Parmigiano Reggiano. He also loves running and cycling, so that can manage all those extra calories.

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We’re part of a broad ecosystem.

 

 

Our ecosystem includes Gen-Z led solution company, The Red Flower Factory, and our expert market research and insights agency, Moment10. This ecosystem enables an integrated approach to our clients’ business questions in order to formulate effective, proven and actionable opportunities.