Our Perspectives

Transforming CPG: Special Episode! Gen Z vs Millennial Marketing

The latest Transforming CPG podcast by Sevendots: A special episode on Gen Z vs Millennial marketing

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Our Perspectives

Our July & August Roundup: Colachup, the Agtech Revolution, and examining the future of plant-based alternatives

In this month’s roundup, we explore PepsiCo’s unusual blend of Pepsi and ketchup, collaboration and innovation in agriculture, and the future of plant-based

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Our Perspectives

Supply Chain Innovation: The Future is Now

Supply chain innovation has never been more important to businesses. How can your business navigate the complexity of emerging technologies? What avenues might augment your supply chain strategy? Prateek Jain unpacks several interesting technologies that may help impact both your bottom line and consumer experience.

Find out more
Our Perspectives

Implementing effective DTC strategy in the CPG industry today

What is the value of a Direct-to-Consumer (DTC) approach for a CPG business today? In this piece, we break down the update to our thinking on implementing an effective DTC strategy based on the findings of recent years.

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Our Perspectives

A 5-Dimensional Framework to Drive Exponential Returns for CPG companies in Asia

How can companies drive growth in Asia? Introducing our Growth from Within thinking.

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Our Perspectives

Winning in the kitchen: Addressing evolving consumer needs for at home meal consumption

The home meal space is a vast market with strong growth potential for the CPG industry. We believe collaboration between players offers opportunities for higher level solutions for consumers, better addressing emerging needs. Read on to discover the state of play, and our suggested framework for development.

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Our Perspectives

Is there an opportunity for a globalized sweet bakery offer?

Sevendots Partners set out to examine the opportunity for a more globalized offer in sweet bakery that can allow for a good margin and growth. Discover the key barriers and ways to overcome them.

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Growth Series

Personalization at Scale: Providing increased value to your consumers

How the increased complexity of personalization can provide great payback for both consumers and brand owners.

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"Sevendots helped us to elicit a powerful purpose for Heineken brand globally... We very much appreciated their way of working with us, embedding in the journey our whole team, including external partners. We ended up with a clear purpose endorsed by top executives."

- Bram Westenbrink, Global Senior Director at Heineken

"I’ve found Sevendots to be visionary, inspiring and practical; they are great at distilling wide and complex information and insights, building actionable frameworks and developing strong opportunities that are helping us shape our future strategy."

- Dan Smith, Senior Vice President at Nestle Purina PetCare GSBU

“The Sevendots team led us on a truly collaborative journey of discovery. They gave us a clear framework to understand what was required to win within this new wellness territory we’ve called 'Modern Natural Health'. They challenged some of our assumptions, encouraged us to think even bigger and brought our entire team together around a common ambition and platform.”

- Larry Page, Head of Marketing at Zarbees® at Johnson & Johnson

"We have had the opportunity to work with the Sevendots team on an extremely strategic project related to Global Travel Retail. They have given us both valuable insights and tools to further accelerate our strategy. We particularly appreciate their ability to bring to life the strategic thinking with simple yet effective frameworks that helped inspire the organisation."

- Leigh Irvine and Biancamaria Sansone, GTR Managing Director & Marketing Director, Campari Group

Read our case studies
Our Perspectives

With experience comes perspective. Hear what we have to say.

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19 September 2023

Transforming CPG: Special Episode! Gen Z vs Millennial Marketing

The latest Transforming CPG podcast by Sevendots: A special episode on Gen Z vs Millennial marketing

View article

05 September 2023

Our July & August Roundup: Colachup, the Agtech Revolution, and examining the future of plant-based alternatives

In this month's roundup, we explore PepsiCo's unusual blend of Pepsi and ketchup, collaboration and innovation in agriculture, and the future of plant-based

View article

15 August 2023

Supply Chain Innovation: The Future is Now

Supply chain innovation has never been more important to businesses. How can your business navigate the complexity of emerging technologies? What avenues might augment your supply chain strategy? Prateek Jain unpacks several interesting technologies that may help impact both your bottom line and consumer experience.

Prateek Jain

Sevendots, Singapore

View article

29 June 2023

A 5-Dimensional Framework to Drive Exponential Returns for CPG companies in Asia

How can companies drive growth in Asia? Introducing our Growth from Within thinking.

Sam Bedi

Sevendots, Singapore

View article

27 June 2023

Our June Roundup: Chinese consumer boycotts, a new Netflix restaurant and robot chefs

In this month's roundup, we explore Chinese consumer boycotts, bolstering food security, the new Netflix restaurant and robot chefs.

View article

, 19 June 2023

Implementing effective DTC strategy in the CPG industry today

What is the value of a Direct-to-Consumer (DTC) approach for a CPG business today? In this piece, we break down the update to our thinking on implementing an effective DTC strategy based on the findings of recent years.

Colin McAllister

Sevendots, Milan

Andrea Bielli

Sevendots, Rome

View article

05 June 2023

Our May Roundup: DTC vs brick-and-mortar, elevating functional foods and ‘hater-debunking’

In this month's roundup, brick and mortar retail versus eCommerce strategies, the usefulness of AI 'hallucinations' for marketers, functional foods and the future of whole-genome sequencing.

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Our People

Meet Sevendots

Spotlight

Federica Verna

Federica is a senior and passionate marketer who has spent most of her career managing CPG brands for multinational companies and as a strategic marketing and communications consultant across a wide range of sectors. Her main background is within the Nestlé Group, where she worked on both developed and emerging markets, as well as covering global roles. She loves playing tennis, golf and freeride skiing.

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We’re part of a broad ecosystem.

 

 

Our ecosystem includes Gen-Z led solution company, The Red Flower Factory, and our expert market research and insights agency, Moment10. This ecosystem enables an integrated approach to our clients’ business questions in order to formulate effective, proven and actionable opportunities.