Growth 19 September 2023
Transforming CPG: Special Episode! Gen Z vs Millennial Marketing
The latest Transforming CPG podcast by Sevendots: A special episode on Gen Z vs Millennial marketing
- Bram Westenbrink, Global Senior Director at Heineken
- Dan Smith, Senior Vice President at Nestle Purina PetCare GSBU
- Larry Page, Head of Marketing at Zarbees® at Johnson & Johnson
- Leigh Irvine and Biancamaria Sansone, GTR Managing Director & Marketing Director, Campari Group
Growth 19 September 2023
The latest Transforming CPG podcast by Sevendots: A special episode on Gen Z vs Millennial marketing
CPG Trends 05 September 2023
In this month's roundup, we explore PepsiCo's unusual blend of Pepsi and ketchup, collaboration and innovation in agriculture, and the future of plant-based
CPG Trends 15 August 2023
Supply chain innovation has never been more important to businesses. How can your business navigate the complexity of emerging technologies? What avenues might augment your supply chain strategy? Prateek Jain unpacks several interesting technologies that may help impact both your bottom line and consumer experience.
CPG Trends 29 June 2023
How can companies drive growth in Asia? Introducing our Growth from Within thinking.
CPG Trends 27 June 2023
In this month's roundup, we explore Chinese consumer boycotts, bolstering food security, the new Netflix restaurant and robot chefs.
Brand Marketing, Growth 19 June 2023
What is the value of a Direct-to-Consumer (DTC) approach for a CPG business today? In this piece, we break down the update to our thinking on implementing an effective DTC strategy based on the findings of recent years.
CPG Trends 05 June 2023
In this month's roundup, brick and mortar retail versus eCommerce strategies, the usefulness of AI 'hallucinations' for marketers, functional foods and the future of whole-genome sequencing.
Federica is a senior and passionate marketer who has spent most of her career managing CPG brands for multinational companies and as a strategic marketing and communications consultant across a wide range of sectors. Her main background is within the Nestlé Group, where she worked on both developed and emerging markets, as well as covering global roles. She loves playing tennis, golf and freeride skiing.
Our ecosystem includes Gen-Z led solution company, The Red Flower Factory, and our expert market research and insights agency, Moment10. This ecosystem enables an integrated approach to our clients’ business questions in order to formulate effective, proven and actionable opportunities.
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