- Bram Westenbrink, Global Senior Director at Heineken
- Dan Smith, Senior Vice President at Nestle Purina PetCare GSBU
- Larry Page, Head of Marketing at Zarbees® at Johnson & Johnson
- Leigh Irvine and Biancamaria Sansone, GTR Managing Director & Marketing Director, Campari Group
CPG Trends 05 July 2022
Catch up with the news that caught our eye in June: China's Gen Z and their rising nationalism, the latest in plant-based news, how retailers are tackling pricing in the UK and building resilience in the global food system.
CPG Trends 22 June 2022
Recent articles in the CPG world have focused on the 'trend' of personalization as something consumers are interested in. But we wanted to interrogate this topic a little deeper. Not only as a marketing tactic, but to ask the question: what more might personalization offer for the consumer? Could this impact consumer trust? Sevendots Partners Monica Segard, Marco Aureggi, Miriam Mostarda, Andrea Bielli, Colin McAllister, Elisa Costa and Sam Bedi all gathered to discuss the role of personalization at scale.
CPG Trends 01 June 2022
Catch up with the news that piqued our interest in May – sustainability credentials of paper Ketchup bottles, the exit of Starbucks from Russia and the way geopolitics is impacting consumer trust.
CPG Trends 26 May 2022
What is the future of CPG? Here are 5 trends we've been exploring in partnership with the Futures Platform.
CPG Trends 29 April 2022
Catch up with the news that piqued our interest in April – from the disparities accentuated by inflation, inspiring Ramadan advertising and exciting collaborations against climate change.
Brand Marketing, Brand Purpose 13 April 2022
Observing the varied CPG responses to the Ukraine crisis has prompted us to question: what should brands be doing in a social or political crisis?
CPG Trends 06 April 2022
In this month's curated news, we look into the growing plant-milk market, Discord for beauty, world food supply problems and movement of brands away from offline marketing spending.
David’s expertise comes from 30+ years of consistently solving brand and business problems with creative solutions across multiple categories, from brand development to product innovation. He brings his natural analytical thinking in combination with creative thinking and problem-solving skills. He has seen brands attempt at differentiating themselves from the competition in ways that drive them away from their core identity/purpose. He believes that a brand that ignores its foundations will falter. David is an avid Crossfitter and enjoys camping and being outdoors.
Our ecosystem includes Gen-Z led solution company, The Red Flower Factory, and our expert market research and insights agency, Moment10. This ecosystem enables an integrated approach to our clients’ business questions in order to formulate effective, proven and actionable opportunities.
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