"Sevendots helped us to elicit a powerful purpose for Heineken brand globally... We very much appreciated their way of working with us, embedding in the journey our whole team, including external partners. We ended up with a clear purpose endorsed by top executives."

- Bram Westenbrink, Global Senior Director at Heineken

"I’ve found Sevendots to be visionary, inspiring and practical; they are great at distilling wide and complex information and insights, building actionable frameworks and developing strong opportunities that are helping us shape our future strategy."

- Dan Smith, Senior Vice President at Nestle Purina PetCare GSBU

“The Sevendots team led us on a truly collaborative journey of discovery. They gave us a clear framework to understand what was required to win within this new wellness territory we’ve called 'Modern Natural Health'. They challenged some of our assumptions, encouraged us to think even bigger and brought our entire team together around a common ambition and platform.”

- Larry Page, Head of Marketing at Zarbees® at Johnson & Johnson

"We have had the opportunity to work with the Sevendots team on an extremely strategic project related to Global Travel Retail. They have given us both valuable insights and tools to further accelerate our strategy. We particularly appreciate their ability to bring to life the strategic thinking with simple yet effective frameworks that helped inspire the organisation."

- Leigh Irvine and Biancamaria Sansone, GTR Managing Director & Marketing Director, Campari Group

Our Perspectives

With experience comes perspective. Hear what we have to say.

, 25 January 2022

Towards a Regenerative Economy: Taking Regenerative Agriculture one step further

Continuing our series on the future of value generation, this article explores the way regenerative practices can be understood to feed economic activity that serves long-term sustainability, with better outcomes for both humankind and the planet.

Colin McAllister

Sevendots, Milan

Christina Carè

Sevendots, London

, 21 January 2022

Leveraging our expertise to understand the future of CPG: Announcing our Future Platform partnership

A new way to benefit from our CPG expertise. Announcing our partnership with the Futures Platform.

Colin McAllister

Sevendots, Milan

07 January 2022

Our December Roundup: Livestream shopping, sustainability action from Walmart and more

In December, we saw Walmart take action on sustainability in its supply chain, experimentation from PepsiCo's Lay's brand into a whole new category, and discussion around whole new ways to offer purchases digitally through livestreamed shopping events.

Christina Carè

Sevendots, London

, 20 December 2021

The future of value generation in the CPG industry: Understanding new forms of economic activity

The CPG industry has been essential for economic growth. With change comes a new source of value generation. Introducing our take on the future of value generation for the generations to come.

Andrea Bielli

Sevendots, Rome

, 15 December 2021

Video: Big vs. Small brands with Colin McAllister

Sevendots' latest Growth Series report explores the dynamics of Big vs. Small brands. Unpacking the consumer trend towards smaller brands, we offer actionable suggestions to manage a recovery as a bigger brand. In this video, Sevendots Partner Colin McAllister introduces some of dynamics we uncovered and the four key areas big brands need to manage in order to ensure that big can be beautiful again.

Colin McAllister

Sevendots, Milan

, 14 December 2021

Interview with Sevendots Partner Miriam Mostarda: Our Growth Series report on Big vs. Small brands

Introducing the latest Growth Series volume, on the dynamics of Big vs. Small brands, and the value this will bring to brand owners.

Miriam Mostarda

Sevendots, London

Christina Carè

Sevendots, London

02 December 2021

Our November roundup: Unilever’s regenerative projects, Nestle’s e-commerce push, and the future of fighting mold

Our November roundup includes Unilever's regenerative projects, Nestle's e-commerce push, the next generation of sugar alternatives, JBS' investment into a cultivated meat company and the future of fighting mold.

Christina Carè

Sevendots, London

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Our People

Meet Sevendots

Spotlight

Christina Carè

Christina is a marketer, editor and writer. She is the former Managing Editor of Think with Google, where she aligned global strategy with local narratives across EMEA. She has delivered content and marketing audits, strategy and production to a variety of clients across sectors based all over the globe, from big tech to startups, and in healthcare, the arts, travel, retail and more. Her passion is digital strategy, and she has written (and ghostwritten) for publications including TEDx, Entrepreneur, Techradar, and more. She has been a podcast producer and host, launching the successful Spotlight podcast to over 40,000 downloads in its first months. She won the London Writers Award 2020 and is represented as a novelist by Peters, Fraser + Dunlop. When she isn’t writing, she’s an avid gardener and and nature-lover.

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Our ecosystem includes Gen-Z led solution company, The Red Flower Factory, and our expert market research and insights agency, Moment10. This ecosystem enables an integrated approach to our clients’ business questions in order to formulate effective, proven and actionable opportunities.