Our Perspectives

Small Positive Experiences Build Big Businesses

The Experience Economy: Why Growth Is Increasingly Driven by Experience We are living in an experience economy! Post-COVID, this is no longer a cultural talking point but a structural shift. Younger generations, and increasingly everyone else, value how life feels as much as what they buy. Value no longer resides only in the physical product;… View Article

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Our Perspectives

Volume, Penetration and the Growing Gap Between Markets and Big CPG Players

Volume: the missing engine of value creation In 2025, so far the average volume growth of the world’s largest CPG companies remains negative. Among the top 11 global players, volume is down on average by –0.6%, while across the broader group of the top 34 companies the decline deepens to around –1%. By contrast, NIQ… View Article

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Our Perspectives

Q3 2025 CPG Results: Persistent Volume Pressure and a Growing Divide

1. Setting the Scene Q3 performance for the 11 analyzed companies among the top global CPG players shows a picture of continuity rather than recovery. Overall organic growth remains stable at around +2%, still well below the 2024 full-year level of 3.9%, indicating an ongoing difficulty to sustain top-line performance”. This with the same bold… View Article

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Our Perspectives

Q3 2025 CPG Results: Why is volume declining?

In our previous article “Sevendots-Q3 2025 CPG Results: Persistent Volume Pressure and a Growing Divide”, the performance for the top global 11 CPG companies was analyzed. The picture shows more continuity rather than recovery. Overall year-to-date organic growth remains stable at +2.2%, still far below the 2024 full-year level of +3.9%, indicating an ongoing difficulty… View Article

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Our Perspectives

The CPG Pendulum: Why Big CPG Companies Keep Swinging Between Focus and Diversification

Every few years, the world’s biggest consumer goods companies seem to change their minds. One moment they’re narrowing down to “core strengths,” selling anything that doesn’t fit. The next, they’re buying everything in sight, from snacks to supplements, in a rush to catch new growth. Think of Kraft Heinz splitting up, Unilever spinning off ice… View Article

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Our Perspectives

Brand Partnerships, Three Paths for Growth

The Context In today’s world, attention is more fragmented than ever, and brands are constantly searching for new ways to grow without losing their ethos. Traditional campaigns may refresh awareness, but partnerships, when done with intention, can become one of the most effective ways to expand reach, attract new audiences, and strengthen equity by borrowing… View Article

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Our Perspectives

Need to Know – Top 10 unmissable global stores 2025

The push for posh returns… Physical Retail continues to evolve at a remarkable pace, and the past year has seen a host of innovative and immersive store openings.  From flagships redefining brand storytelling, to cutting-edge sustainable concepts, quirky pop ups, and new brands with a passionate sense of purpose, the physical store remains the ultimate… View Article

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"Sevendots helped us to elicit a powerful purpose for Heineken brand globally... We very much appreciated their way of working with us, embedding in the journey our whole team, including external partners. We ended up with a clear purpose endorsed by top executives."

- Bram Westenbrink, Global Senior Director at Heineken

"I’ve found Sevendots to be visionary, inspiring and practical; they are great at distilling wide and complex information and insights, building actionable frameworks and developing strong opportunities that are helping us shape our future strategy."

- Dan Smith, Senior Vice President at Nestle Purina PetCare GSBU

“The Sevendots team led us on a truly collaborative journey of discovery. They gave us a clear framework to understand what was required to win within this new wellness territory we’ve called 'Modern Natural Health'. They challenged some of our assumptions, encouraged us to think even bigger and brought our entire team together around a common ambition and platform.”

- Larry Page, Head of Marketing at Zarbees® at Johnson & Johnson

"We have had the opportunity to work with the Sevendots team on an extremely strategic project related to Global Travel Retail. They have given us both valuable insights and tools to further accelerate our strategy. We particularly appreciate their ability to bring to life the strategic thinking with simple yet effective frameworks that helped inspire the organisation."

- Leigh Irvine and Biancamaria Sansone, GTR Managing Director & Marketing Director, Campari Group

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Our Perspectives

With experience comes perspective. Hear what we have to say.

View article

, 28 January 2026

Small Positive Experiences Build Big Businesses

The Experience Economy: Why Growth Is Increasingly Driven by Experience We are living in an experience economy! Post-COVID, this is... View Article

Simon Benarroch

Sevendots, San Francisco

View article

, 19 January 2026

Volume, Penetration and the Growing Gap Between Markets and Big CPG Players

Volume: the missing engine of value creation In 2025, so far the average volume growth of the world’s largest CPG... View Article

Colin McAllister

Sevendots, Milan

View article

, 15 January 2026

Q3 2025 CPG Results: Persistent Volume Pressure and a Growing Divide

1. Setting the Scene Q3 performance for the 11 analyzed companies among the top global CPG players shows a picture... View Article

Andrea Bielli

Sevendots, Rome

View article

24 December 2025

Q3 2025 CPG Results: Why is volume declining?

In our previous article “Sevendots-Q3 2025 CPG Results: Persistent Volume Pressure and a Growing Divide”, the performance for the top... View Article

Pablo Soto

Sevendots, Querétaro

View article

16 December 2025

The CPG Pendulum: Why Big CPG Companies Keep Swinging Between Focus and Diversification

Every few years, the world’s biggest consumer goods companies seem to change their minds. One moment they’re narrowing down to... View Article

Andrea Bielli

Sevendots, Rome

View article

, 04 December 2025

Need to Know – Top 10 unmissable global stores 2025

The push for posh returns… Physical Retail continues to evolve at a remarkable pace, and the past year has seen... View Article

View article

24 November 2025

Brand Partnerships, Three Paths for Growth

The Context In today’s world, attention is more fragmented than ever, and brands are constantly searching for new ways to... View Article

Simon Benarroch

Sevendots, San Francisco

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Our People

Meet Sevendots

Spotlight

Hans-Friedrich Zeh

With 30 years of experience in the foods industry – predominately in Ice-Cream, Fritz is a strategist connecting business and operations in the triangle of commercial, social and environmental targets. He does this by using my analytical, structural and disciplined approach to problem solving.
His core expertise lays in the key transformational projects in the Foods Industry like supply chain and manufacturing strategy development and implementation, Operations leadership, innovative manufacturing systems, Sustainability strategy and implementation, waste reduction, technological innovation, team building and leadership. Always focused on improving the value chain.
He has Leadership experience from Farm to Fork on a global supply chain and leading of regional and global supply chain teams in developed and developing markets. He has been member of several business leadership teams.
Overall he lives and works following his purpose: “I will transform the world by my imagination”

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We’re part of a broad ecosystem

 

 

Our ecosystem includes our expert market research and insights agency, Moment10. This ecosystem enables an integrated approach to our clients’ business questions in order to formulate effective, proven and actionable opportunities.