"Sevendots helped us to elicit a powerful purpose for Heineken brand globally... We very much appreciated their way of working with us, embedding in the journey our whole team, including external partners. We ended up with a clear purpose endorsed by top executives."

- Bram Westenbrink, Global Senior Director at Heineken

"I’ve found Sevendots to be visionary, inspiring and practical; they are great at distilling wide and complex information and insights, building actionable frameworks and developing strong opportunities that are helping us shape our future strategy."

- Dan Smith, Senior Vice President at Nestle Purina PetCare GSBU

“The Sevendots team led us on a truly collaborative journey of discovery. They gave us a clear framework to understand what was required to win within this new wellness territory we’ve called 'Modern Natural Health'. They challenged some of our assumptions, encouraged us to think even bigger and brought our entire team together around a common ambition and platform.”

- Larry Page, Head of Marketing at Zarbees® at Johnson & Johnson

"We have had the opportunity to work with the Sevendots team on an extremely strategic project related to Global Travel Retail. They have given us both valuable insights and tools to further accelerate our strategy. We particularly appreciate their ability to bring to life the strategic thinking with simple yet effective frameworks that helped inspire the organisation."

- Leigh Irvine and Biancamaria Sansone, GTR Managing Director & Marketing Director, Campari Group

Our Perspectives

With experience comes perspective. Hear what we have to say.

02 August 2022

Our July Roundup: sustainability investments, carbon labels, low-tech entertainment and the future of eating fat

In this roundup we explore the latest in sustainability investing from PepsiCo, a change in mission from P&G, carbon labels to aid consumer choices as well as the trend towards nostalgia and low-tech entertainment.

Christina Carè

Sevendots, London

27 July 2022

Recession looms. Marketers, you know what you should do, right?

In this guest blog from Nigel Hollis, Nigel unpacks what marketers need to do to stay head as the recession looms large. Read more to discover practical advice for managing uncertainty.

05 July 2022

Our June Roundup: Future of plant-based, China’s Gen Z and resilience in our food system

Catch up with the news that caught our eye in June: China's Gen Z and their rising nationalism, the latest in plant-based news, how retailers are tackling pricing in the UK and building resilience in the global food system.

Christina Carè

Sevendots, London

22 June 2022

Can personalization at scale improve consumer trust?

Recent articles in the CPG world have focused on the 'trend' of personalization as something consumers are interested in. But we wanted to interrogate this topic a little deeper. Not only as a marketing tactic, but to ask the question: what more might personalization offer for the consumer? Could this impact consumer trust? Sevendots Partners Monica Segard, Marco Aureggi, Miriam Mostarda, Andrea Bielli, Colin McAllister, Elisa Costa and Sam Bedi all gathered to discuss the role of personalization at scale.

Christina Carè

Sevendots, London

01 June 2022

Our May Roundup: Paper Ketchup bottles, Starbucks exits Russia, and geopolitics impacts consumer trust

Catch up with the news that piqued our interest in May – sustainability credentials of paper Ketchup bottles, the exit of Starbucks from Russia and the way geopolitics is impacting consumer trust.

Christina Carè

Sevendots, London

26 May 2022

Exploring CPG Trends with Futures Platform

What is the future of CPG? Here are 5 trends we've been exploring in partnership with the Futures Platform.

Colin McAllister

Sevendots, Milan

29 April 2022

Our April Roundup: Inflation, effective organic claims, Ramadan and collaborative solutions for climate change

Catch up with the news that piqued our interest in April – from the disparities accentuated by inflation, inspiring Ramadan advertising and exciting collaborations against climate change.

Christina Carè

Sevendots, London

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Our People

Meet Sevendots

Spotlight

Francesco Raganelli

Francesco is an international marketer with broad experience across all the marketing levers of the CPG and Durables markets – from positioning strategy through to marketing activation. His special expertise is in reshaping business models to capture the best business potential for his clients. He is passionate about e-commerce and digital in general. This passion is supported by several digital transformation projects. He is always involved in some start-up project or other, and when he is not working, he likes reading books and practicing various sports.

We’re part of a broad ecosystem.

 

 

Our ecosystem includes Gen-Z led solution company, The Red Flower Factory, and our expert market research and insights agency, Moment10. This ecosystem enables an integrated approach to our clients’ business questions in order to formulate effective, proven and actionable opportunities.