Our Perspectives

Is there an opportunity for a globalized sweet bakery offer?

Sevendots Partners set out to examine the opportunity for a more globalized offer in sweet bakery that can allow for a good margin and growth. Discover the key barriers and ways to overcome them.

Find out more
Our Perspectives

Our February Roundup: reformulating Unilever’s ice cream, physical vs virtual grocery and innovative upcycling

In this month’s CPG news, we discover Unilever’s plan to reformulate ice cream to withstand higher temperatures, the disruption to the traditional grocery store model presented by Addie’s, innovative upcycling efforts, the decline of BeReal for marketers and the snacks consumers are craving.

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Growth Series

Personalization at Scale: Providing increased value to your consumers

How the increased complexity of personalization can provide great payback for both consumers and brand owners.

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Our Perspectives

Which categories are best placed to leverage personalization at scale?

Personalization is a powerful tool for adding value to consumers. But where can this tool be effectively leveraged? Our study reveals the categories where personalization can play to ensure your brand’s competitive advantage.

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Our Perspectives

Two sides of sustainability: Challenging CPG sustainability communication

There are two important sides to sustainability for CPG businesses: What actions to take and how to tell the story of those actions to your consumers. Here we break down key takeaways for decision makers to ensure both elements are properly managed in a balanced and effective way.

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Our Perspectives

Our January Roundup: Innovation in space, greenwashing warnings, online grocery growth and fighting microplastics

In this month’s roundup we have exciting innovation research in space, the growth of online grocery, warnings against greenwashing and collaborative efforts to fight microplastics.

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Our Perspectives

Recession looms. Marketers, you know what you should do, right?

In this guest blog from Nigel Hollis, Nigel unpacks what marketers need to do to stay head as the recession looms large. Read more to discover practical advice for managing uncertainty.

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"Sevendots helped us to elicit a powerful purpose for Heineken brand globally... We very much appreciated their way of working with us, embedding in the journey our whole team, including external partners. We ended up with a clear purpose endorsed by top executives."

- Bram Westenbrink, Global Senior Director at Heineken

"I’ve found Sevendots to be visionary, inspiring and practical; they are great at distilling wide and complex information and insights, building actionable frameworks and developing strong opportunities that are helping us shape our future strategy."

- Dan Smith, Senior Vice President at Nestle Purina PetCare GSBU

“The Sevendots team led us on a truly collaborative journey of discovery. They gave us a clear framework to understand what was required to win within this new wellness territory we’ve called 'Modern Natural Health'. They challenged some of our assumptions, encouraged us to think even bigger and brought our entire team together around a common ambition and platform.”

- Larry Page, Head of Marketing at Zarbees® at Johnson & Johnson

"We have had the opportunity to work with the Sevendots team on an extremely strategic project related to Global Travel Retail. They have given us both valuable insights and tools to further accelerate our strategy. We particularly appreciate their ability to bring to life the strategic thinking with simple yet effective frameworks that helped inspire the organisation."

- Leigh Irvine and Biancamaria Sansone, GTR Managing Director & Marketing Director, Campari Group

Read our case studies
Our Perspectives

With experience comes perspective. Hear what we have to say.

View article

, 21 March 2023

Is there an opportunity for a globalized sweet bakery offer?

Sevendots Partners set out to examine the opportunity for a more globalized offer in sweet bakery that can allow for a good margin and growth. Discover the key barriers and ways to overcome them.

Massimo Visconti

Sevendots, Milan

Eugenio Perrier

Sevendots, New York

Andrea Bielli

Sevendots, Rome

Colin McAllister

Sevendots, Milan

Marco Aureggi

Sevendots, Luxembourg

View article

03 March 2023

Our February Roundup: reformulating Unilever’s ice cream, physical vs virtual grocery and innovative upcycling

In this month's CPG news, we discover Unilever's plan to reformulate ice cream to withstand higher temperatures, the disruption to the traditional grocery store model presented by Addie's, innovative upcycling efforts, the decline of BeReal for marketers and the snacks consumers are craving.

Christina Carè

Sevendots, London

View article

07 February 2023

New on the Transforming CPG Podcast: How personalization can impact your brand strategy

How can personalization impact your brand strategy? Find out in under 15 minutes.

Andrea Bielli

Sevendots, Rome

Stephen Factor

Sevendots, London

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Our January Roundup: Innovation in space, greenwashing warnings, online grocery growth and fighting microplastics

In this month's roundup we have exciting innovation research in space, the growth of online grocery, warnings against greenwashing and collaborative efforts to fight microplastics.

Christina Carè

Sevendots, London

View article

11 January 2023

Our December Roundup: Grocery trends, rethinking waste and the new superfood

Discover the latest CPG news including 2023 grocery trends, the latest superfoods, innovation in food waste reuse, and the importance of pleasure in educating consumers about their food choices.

Christina Carè

Sevendots, London

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07 December 2022

Our November Roundup: Sustainability confusion, metaverse beauty and cultivated chicken

In this month's roundup, FDA approval is received for cultivated chicken, the argument for processed food, metaverse beauty and a ban on marketing high-sugar treats to under 16s.

Christina Carè

Sevendots, London

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05 December 2022

Introducing Transforming CPG: The new podcast brought to you by Sevendots

Introducing the new CPG podcast: Transforming CPG by Sevendots.

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Meet Sevendots

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Mohammed Nosseir

Mohammed has over 27 years of experiences as a regional marketing, strategy and business development consultant, specializing in developing entry marketing strategies, running effective promotion schemes and product positioning. Mohammed has solid experience in most Middle East countries and key European countries.

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Our ecosystem includes Gen-Z led solution company, The Red Flower Factory, and our expert market research and insights agency, Moment10. This ecosystem enables an integrated approach to our clients’ business questions in order to formulate effective, proven and actionable opportunities.