Growth Series

Fostering sustainable consumption models

Achieving sustainability by design in a world of increased societal expectations from brands and companies.

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Our Perspectives

What do consumers want from Alternative Proteins?

The demand for protein from wealthy nations across the world is enormous – and growing. Whether we like it or not, we will require alternatives. 

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Growth Series

Raising the stakes

Towards a more articulated Societal Intervention for brands and companies

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Growth Series

Brand Purpose: The secret weapon of the bold

One of the most powerful levers of success is one of the most intangible. It takes years to nurture. It cannot be forced or ‘manufactured’. It is a long-term shot in a short-term world. In short, Brand Purpose is the heart and soul of a business and the greatest route to engage consumers.

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"Sevendots helped us to elicit a powerful purpose for Heineken brand globally... We very much appreciated their way of working with us, embedding in the journey our whole team, including external partners. We ended up with a clear purpose endorsed by top executives.”

- Bram Westenbrink, Global Senior Director, Heineken

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Our Perspectives

With experience comes perspective. Hear what we have to say.

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, 29 October 2021

Our October Roundup: The latest in CPG industry news

In a new series, we offer you the latest updates from sources we enjoy across the CPG sphere. Curated monthly,... View Article

Christina Carè

Sevendots, London

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22 October 2021

What do consumers want from Alternative Proteins?

The demand for protein from wealthy nations across the world is enormous – and growing. Whether we like it or not, we will require alternatives. 

Andrea Bielli

Sevendots, Rome

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01 August 2019

Brands are taking Purpose one step further

The importance of Brand and Corporate Purpose has grown Companies have been working on eliciting credible and relevant purposes that would allow consumers to relate to their brands on a more meaningful level.

Miriam Mostarda

Sevendots, London

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21 March 2018

Brand Penetration: Why Winning Brands Are About Winning The Popularity Contest

Note: This is from our old blog and is no longer being updated. It was originally published in 2018. For... View Article

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18 May 2017

One face, many voices: Why and how Brand Messaging must be multifaceted

Note: This is from our old blog and is no longer being updated. It was originally published in 2017. A... View Article

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27 May 2015

Online shopping vs in-store shopping – and the winner is…?

Note: This is from our old blog and is no longer being updated. It was originally published in 2015. Buying... View Article

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25 February 2015

Brand social responsibility: Seven things to consider

Note: This is from our old blog and is no longer being updated. It was originally published in 2015. How... View Article

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Our People

Meet Sevendots

Spotlight

Rita Franko

Rita is an advertising and communication specialist. She has worked in international project management at Sevendots for the last 10 years, and also has a decade of experience working with international brands and advertising agencies. Rita has been responsible for brand management in the Food & Beverage industry. She manages the development of cross-media campaigns from creation to implementation. Travelling and exploring cultures are her passion.

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We’re part of a broad ecosystem.

 

 

Our ecosystem includes Gen-Z led solution company, The Red Flower Factory, and our expert market research and insights agency, Moment10. This ecosystem enables an integrated approach to our clients’ business questions in order to formulate effective, proven and actionable opportunities.