Our Perspectives

Winning in the kitchen: Addressing evolving consumer needs for at home meal consumption

The home meal space is a vast market with strong growth potential for the CPG industry. We believe collaboration between players offers opportunities for higher level solutions for consumers, better addressing emerging needs. Read on to discover the state of play, and our suggested framework for development.

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Our Perspectives

April Roundup: PepsiCo’s new healthy diet, licensing deal between Coca-Cola and Frutura, and a True Pricing scheme from Albert Heijn

In CPG news from April, we explore PepsiCo’s new healthy diet strategy, an interesting licensing deal between Coca-Cola and Frutura, the impact of HFSS regulations on small brands in the UK and a new True Pricing scheme from Albert Heijn

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Our Perspectives

Is there an opportunity for a globalized sweet bakery offer?

Sevendots Partners set out to examine the opportunity for a more globalized offer in sweet bakery that can allow for a good margin and growth. Discover the key barriers and ways to overcome them.

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Our Perspectives

CPG Food trends from Expo West: What CPG Companies can learn from one of the biggest food & beverage expos

CPG food trends from Expo West 2023: New grains, new hero ingredients, and the future of plant-based.

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Our Perspectives

Transforming CPG: What can brands do to better serve Gen Z?

The latest Transforming CPG podcast by Sevendots: Insights into Gen Z for brand owners.

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Growth Series

Personalization at Scale: Providing increased value to your consumers

How the increased complexity of personalization can provide great payback for both consumers and brand owners.

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Our Perspectives

Which categories are best placed to leverage personalization at scale?

Personalization is a powerful tool for adding value to consumers. But where can this tool be effectively leveraged? Our study reveals the categories where personalization can play to ensure your brand’s competitive advantage.

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"Sevendots helped us to elicit a powerful purpose for Heineken brand globally... We very much appreciated their way of working with us, embedding in the journey our whole team, including external partners. We ended up with a clear purpose endorsed by top executives."

- Bram Westenbrink, Global Senior Director at Heineken

"I’ve found Sevendots to be visionary, inspiring and practical; they are great at distilling wide and complex information and insights, building actionable frameworks and developing strong opportunities that are helping us shape our future strategy."

- Dan Smith, Senior Vice President at Nestle Purina PetCare GSBU

“The Sevendots team led us on a truly collaborative journey of discovery. They gave us a clear framework to understand what was required to win within this new wellness territory we’ve called 'Modern Natural Health'. They challenged some of our assumptions, encouraged us to think even bigger and brought our entire team together around a common ambition and platform.”

- Larry Page, Head of Marketing at Zarbees® at Johnson & Johnson

"We have had the opportunity to work with the Sevendots team on an extremely strategic project related to Global Travel Retail. They have given us both valuable insights and tools to further accelerate our strategy. We particularly appreciate their ability to bring to life the strategic thinking with simple yet effective frameworks that helped inspire the organisation."

- Leigh Irvine and Biancamaria Sansone, GTR Managing Director & Marketing Director, Campari Group

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Our Perspectives

With experience comes perspective. Hear what we have to say.

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08 May 2023

Winning in the kitchen: Addressing evolving consumer needs for at home meal consumption

The home meal space is a vast market with strong growth potential for the CPG industry. We believe collaboration between players offers opportunities for higher level solutions for consumers, better addressing emerging needs. Read on to discover the state of play, and our suggested framework for development.

Andrea Bielli

Sevendots, Rome

Colin McAllister

Sevendots, Milan

View article

02 May 2023

April Roundup: PepsiCo’s new healthy diet, licensing deal between Coca-Cola and Frutura, and a True Pricing scheme from Albert Heijn

In CPG news from April, we explore PepsiCo’s new healthy diet strategy, an interesting licensing deal between Coca-Cola and Frutura, the impact of HFSS regulations on small brands in the UK and a new True Pricing scheme from Albert Heijn

View article

24 April 2023

Transforming CPG: What can brands do to better serve Gen Z?

The latest Transforming CPG podcast by Sevendots: Insights into Gen Z for brand owners.

View article

05 April 2023

CPG Food trends from Expo West: What CPG Companies can learn from one of the biggest food & beverage expos

CPG food trends from Expo West 2023: New grains, new hero ingredients, and the future of plant-based.

Christina Carè

Sevendots, London

Eugenio Perrier

Sevendots, New York

View article

04 April 2023

Our March Roundup: lab-grown dairy, AI-enabled personalization and FemHealth opportunities for CPG

In this month's CPG news roundup, we cover lab-grown dairy, AI-enabled personalization, defining Gen Alpha and big brands pulling the plug on plant-based products.

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, 21 March 2023

Is there an opportunity for a globalized sweet bakery offer?

Sevendots Partners set out to examine the opportunity for a more globalized offer in sweet bakery that can allow for a good margin and growth. Discover the key barriers and ways to overcome them.

Massimo Visconti

Sevendots, Milan

Eugenio Perrier

Sevendots, New York

Andrea Bielli

Sevendots, Rome

Colin McAllister

Sevendots, Milan

Marco Aureggi

Sevendots, Luxembourg

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03 March 2023

Our February Roundup: reformulating Unilever’s ice cream, physical vs virtual grocery and innovative upcycling

In this month's CPG news, we discover Unilever's plan to reformulate ice cream to withstand higher temperatures, the disruption to the traditional grocery store model presented by Addie's, innovative upcycling efforts, the decline of BeReal for marketers and the snacks consumers are craving.

Christina Carè

Sevendots, London

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Our People

Meet Sevendots

Spotlight

Jeremy Gerlis

Jeremy is an experienced business consultant who has studied and lived in UK, USA, and Europe with more than 35 years hands-on expertise in corporates, agencies and clients across many iconic consumer and service brands. 

He worked for 10 years (including 7 years in Brussels) in senior marketing roles for Jamont Nokia NV group and is now UK-based. He works with global companies opening and delivering strategic projects in brand and market growth, insights, communication, and innovation. 

He is a successful writer, illustrator, and professional cartoonist whose work has appeared in published books, international competitions, exhibitions, galleries, and museum collections. Jeremy is a Fellow of the Royal Society of Arts and the Chartered Institute of Marketing. 

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We’re part of a broad ecosystem.

 

 

Our ecosystem includes Gen-Z led solution company, The Red Flower Factory, and our expert market research and insights agency, Moment10. This ecosystem enables an integrated approach to our clients’ business questions in order to formulate effective, proven and actionable opportunities.