"Sevendots helped us to elicit a powerful purpose for Heineken brand globally... We very much appreciated their way of working with us, embedding in the journey our whole team, including external partners. We ended up with a clear purpose endorsed by top executives."

- Bram Westenbrink, Global Senior Director at Heineken

"I’ve found Sevendots to be visionary, inspiring and practical; they are great at distilling wide and complex information and insights, building actionable frameworks and developing strong opportunities that are helping us shape our future strategy."

- Dan Smith, Senior Vice President at Nestle Purina PetCare GSBU

“The Sevendots team led us on a truly collaborative journey of discovery. They gave us a clear framework to understand what was required to win within this new wellness territory we’ve called 'Modern Natural Health'. They challenged some of our assumptions, encouraged us to think even bigger and brought our entire team together around a common ambition and platform.”

- Larry Page, Head of Marketing at Zarbees® at Johnson & Johnson

"We have had the opportunity to work with the Sevendots team on an extremely strategic project related to Global Travel Retail. They have given us both valuable insights and tools to further accelerate our strategy. We particularly appreciate their ability to bring to life the strategic thinking with simple yet effective frameworks that helped inspire the organisation."

- Leigh Irvine and Biancamaria Sansone, GTR Managing Director & Marketing Director, Campari Group

Our Perspectives

With experience comes perspective. Hear what we have to say.

11 January 2023

Our December Roundup: Grocery trends, rethinking waste and the new superfood

Discover the latest CPG news including 2023 grocery trends, the latest superfoods, innovation in food waste reuse, and the importance of pleasure in educating consumers about their food choices.

Christina Carè

Sevendots, London

07 December 2022

Our November Roundup: Sustainability confusion, metaverse beauty and cultivated chicken

In this month's roundup, FDA approval is received for cultivated chicken, the argument for processed food, metaverse beauty and a ban on marketing high-sugar treats to under 16s.

Christina Carè

Sevendots, London

05 December 2022

Introducing Transforming CPG: The new podcast brought to you by Sevendots

Introducing the new CPG podcast: Transforming CPG by Sevendots.

17 November 2022

Which categories are best placed to leverage personalization at scale?

Personalization is a powerful tool for adding value to consumers. But where can this tool be effectively leveraged? Our study reveals the categories where personalization can play to ensure your brand’s competitive advantage.

Colin McAllister

Sevendots, Milan

Andrea Bielli

Sevendots, Rome

08 November 2022

Our October Roundup: health performance and wellness, price management and the future of retail for Gen Z

In this month's roundup we explore the health credentials of CPG products, alongside a tricky moment in price management, the latest in regenerative agriculture efforts, growing scepticism over sustainability claims and the future of retail as seen by Gen Z.

Christina Carè

Sevendots, London

09 October 2022

Our September Roundup: plant-based news, ultra-processed foods and the rise in private labels

In this month's roundup we've got investment from the USDA in Regenerative Agriculture with Danone, responding to the growth in private labels as a result of economic hardship, and new information about ultra-processed foods.

Christina Carè

Sevendots, London

06 September 2022

Our August Roundup: food trends for 2023, shrinkflation and alternative fats

In our August roundup, we explore the nonalcoholic drink trend, as well as general food trends for 2023, alternative fat production, why sustainability is no longer sufficient, and consumer concern over 'shrinkflation'.

Christina Carè

Sevendots, London

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Our People

Meet Sevendots

Spotlight

Baiping Shen

Senior Executive with 20 years‘ experience in Brand Strategy, Market & Consumer Insights, Cross-Cultural Team Leadership in China.

10 years at Leo Burnett China from 1998 with experience in establishing faces of brands in China for P&G, Wyeth, Wrigley’s, Cadillac, Fiat, Ping An Group, McDonald’s, Siemens, LiNing, Coca-Cola brands, and Shanghai General Motors. Helped growing Leo Burnett Company from an eight people unit to the most admired communication company in China with a team of three hundreds highly achieved professionals. Appointed to be Member of Executive Management Committee in 2000.

 

We’re part of a broad ecosystem.

 

 

Our ecosystem includes Gen-Z led solution company, The Red Flower Factory, and our expert market research and insights agency, Moment10. This ecosystem enables an integrated approach to our clients’ business questions in order to formulate effective, proven and actionable opportunities.