Our Perspectives

Why Cultural Relevance Is Driving Growth for Global CPG Brands

Why The Old Global Branding Playbook No Longer Works For decades, the playbook for global consumer packaged goods companies was straightforward: develop a winning product, build a powerful brand, then roll it out across markets. The assumption was that good products speak a universal language. That assumption no longer holds. Across the world’s fastest-growing markets,… View Article

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Our Perspectives

Is Your Brand Positioning Still Driving Growth?

The central role for brand positioning In the CPG industry, brand positioning is often regarded as one of the most enduring elements of brand strategy. Yet its value does not lie in remaining unchanged, it lies in its ability to continue driving consumer choice over time. In fragmented categories, consumers are exposed to more brands,… View Article

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Our Perspectives

Building future-proof functional food portfolios

A bigger and broader demand space for functional food The global food and beverage industry is undergoing a structural shift. No longer is food simply about taste, convenience, or price: it is increasingly expected to deliver tangible, everyday health benefits. From gut health to cognitive performance, functional food has moved from niche to mainstream, becoming… View Article

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Our Perspectives

The Return of Volume: Why the Largest CPG Companies Are Changing Their Growth Playbook

The beginning of a strategic reset For the first time in almost two years, something meaningful is happening in the CPG industry. After a relatively flat 2024 and four consecutive quarters of declining volume throughout 2025, the largest global CPG companies are finally showing a noticeable recovery. Across the eleven companies analyzed (excluding L’Oréal, which… View Article

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Our Perspectives

The Retailer Collaboration Dividend

Executive Summary Retailers that collaborate more closely with suppliers are growing much faster. That is the headline from brand new research mapping the financial growth rates of retailers against Advantage Group International (AGI) supplier feedback. The link is especially strong in areas connected to speed, execution, retail media effectiveness, data actionability, cross-functional alignment and supply… View Article

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Our Perspectives

Value Chain resilience in CPG: From Supply Chains to data-driven value networks

Efficiency is no longer enough: resilience becomes the new performance driver The Consumer-Packaged Goods (CPG) and grocery retail sectors have faced unprecedented challenges over the past few years, including supply chain disruptions, changing consumer behaviors, and the impacts of global events such as the COVID-19 pandemic and the geopolitical crisis. In today’s competitive and demand-driven… View Article

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"Sevendots helped us to elicit a powerful purpose for Heineken brand globally... We very much appreciated their way of working with us, embedding in the journey our whole team, including external partners. We ended up with a clear purpose endorsed by top executives."

- Bram Westenbrink, Global Senior Director at Heineken

"I’ve found Sevendots to be visionary, inspiring and practical; they are great at distilling wide and complex information and insights, building actionable frameworks and developing strong opportunities that are helping us shape our future strategy."

- Dan Smith, Senior Vice President at Nestle Purina PetCare GSBU

“The Sevendots team led us on a truly collaborative journey of discovery. They gave us a clear framework to understand what was required to win within this new wellness territory we’ve called 'Modern Natural Health'. They challenged some of our assumptions, encouraged us to think even bigger and brought our entire team together around a common ambition and platform.”

- Larry Page, Head of Marketing at Zarbees® at Johnson & Johnson

"We have had the opportunity to work with the Sevendots team on an extremely strategic project related to Global Travel Retail. They have given us both valuable insights and tools to further accelerate our strategy. We particularly appreciate their ability to bring to life the strategic thinking with simple yet effective frameworks that helped inspire the organisation."

- Leigh Irvine and Biancamaria Sansone, GTR Managing Director & Marketing Director, Campari Group

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Our Perspectives

With experience comes perspective. Hear what we have to say.

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, 29 July 2026

Why Cultural Relevance Is Driving Growth for Global CPG Brands

Why The Old Global Branding Playbook No Longer Works For decades, the playbook for global consumer packaged goods companies was... View Article

Colin McAllister

Sevendots, Milan

View article

, 27 July 2026

Is Your Brand Positioning Still Driving Growth?

The central role for brand positioning In the CPG industry, brand positioning is often regarded as one of the most... View Article

Federica Verna

Sevendots, Milan

View article

, 28 June 2026

The Return of Volume: Why the Largest CPG Companies Are Changing Their Growth Playbook

The beginning of a strategic reset For the first time in almost two years, something meaningful is happening in the... View Article

Andrea Bielli

Sevendots, Rome

View article

26 May 2026

The Retailer Collaboration Dividend

Executive Summary Retailers that collaborate more closely with suppliers are growing much faster. That is the headline from brand new... View Article

Justin Sargent

Sevendots, Singapore

View article

, 27 April 2026

Value Chain resilience in CPG: From Supply Chains to data-driven value networks

Efficiency is no longer enough: resilience becomes the new performance driver The Consumer-Packaged Goods (CPG) and grocery retail sectors have... View Article

Massimo Visconti

Sevendots, Milan

View article

, 20 April 2026

The Next Penetration Frontier: Rethinking Geographic Expansion for CPG Volume Growth

Slowing volume growth, untapped penetration opportunities Large multinational CPG companies are facing a structural challenge: volume growth is slowing, a... View Article

Colin McAllister

Sevendots, Milan

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Mohammed Nosseir

Mohammed has over 27 years of experiences as a regional marketing, strategy and business development consultant, specializing in developing entry marketing strategies, running effective promotion schemes and product positioning. Mohammed has solid experience in most Middle East countries and key European countries.

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