CPG Trends 27 June 2023
Our June Roundup: Chinese consumer boycotts, a new Netflix restaurant and robot chefs
In this month's roundup, we explore Chinese consumer boycotts, bolstering food security, the new Netflix restaurant and robot chefs.
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Brand Marketing, Growth 19 June 2023
Implementing effective DTC strategy in the CPG industry today
What is the value of a Direct-to-Consumer (DTC) approach for a CPG business today? In this piece, we break down the update to our thinking on implementing an effective DTC strategy based on the findings of recent years.
CPG Trends 05 June 2023
Our May Roundup: DTC vs brick-and-mortar, elevating functional foods and ‘hater-debunking’
In this month's roundup, brick and mortar retail versus eCommerce strategies, the usefulness of AI 'hallucinations' for marketers, functional foods and the future of whole-genome sequencing.
Growth 08 May 2023
Winning in the kitchen: Addressing evolving consumer needs for at home meal consumption
The home meal space is a vast market with strong growth potential for the CPG industry. We believe collaboration between players offers opportunities for higher level solutions for consumers, better addressing emerging needs. Read on to discover the state of play, and our suggested framework for development.
CPG Trends 02 May 2023
Our April Roundup: PepsiCo’s new healthy diet, licensing deal between Coca-Cola and Frutura, and a True Pricing scheme from Albert Heijn
In CPG news from April, we explore PepsiCo’s new healthy diet strategy, an interesting licensing deal between Coca-Cola and Frutura, the impact of HFSS regulations on small brands in the UK and a new True Pricing scheme from Albert Heijn
Growth 24 April 2023
Transforming CPG: What can brands do to better serve Gen Z?
The latest Transforming CPG podcast by Sevendots: Insights into Gen Z for brand owners.
CPG Trends 05 April 2023
CPG Food trends from Expo West: What CPG Companies can learn from one of the biggest food & beverage expos
CPG food trends from Expo West 2023: New grains, new hero ingredients, and the future of plant-based.
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