CPG Trends 29 October 2024
Value Chain: Where you can find the funds to grow
The first definition of value chain was created in 1985 by Michael Porter. Back then, the definition of primary activities... View Article
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Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.
CPG Trends 23 July 2024
Transforming CPG: What is the debate around Ultra-Processed Foods?
In this episode of Transforming CPG, Managing Partner of Sevendots, Andrea Bielli, and Senior Partner Colin McAllister discuss what you need to know about the debate around Ultra-Processed Foods.
CPG Trends 22 July 2024
Private Labels Growth: What CPG Brand Owners Need to Know
The development of private labels worldwide varies by region but is consistently outpacing branded products in the consumer-packaged goods sector, driven by a range of factors. Sevendots analyses the growth of private labels and how brands should respond.
CPG Trends 24 June 2024
Premiumization vs. Commoditization: Unpacking the Premiumization Trend
In today’s consumer market, brands face a crucial decision between two opposing strategies: premiumization and commoditization. Understanding these dynamics is essential for brands to navigate the competitive landscape effectively. This article delves into the cyclical nature of commoditization, the virtuous cycle of premiumization, and offers strategic frameworks to help brands leverage premiumization to create strong consumer connections and sustain growth.
CPG Trends 10 June 2024
Ultra-processed food: What’s the debate and risks to health?
Global consumption of UPFs is expanding and with it the debate around the health implications of consumption. CPG companies should be aware of these key elements under discussion, to respond best to the uncertainty on the topic of UPFs.
CPG Trends 11 December 2023
Gen Z is Losing Steam: How can CPG brands respond to the changing attitudes of Gen Zers?
Crisis fatigue is changing how Gen Z operates in the world. In this piece, the Red Flower Factory unpacks how CPG brands can better address the decline in optimism amongst Gen Zers.
CPG Trends 05 December 2023
Our November Roundup: greedflation, a free non-exclusive license from Unilever and the end of categories.
In this roundup, we discuss the end of categories, the possible impacts of Unilever's free non-exclusive license for 12 of its reformulation patents, Hotel Chocolat's new bar with 100% of sales to growers, and 'greedflation'.
CPG Trends 31 October 2023
Our October Roundup: Alt protein price parity, eco-labels, and the sale of Dollar Shave Club
In this roundup, we cover the sale of Dollar Shave Club and its impact on the DTC landscape, the impacts of climate change on beer taste and price, a failed rebrand, and changes to sustainability labelling.
CPG Trends 04 October 2023
Our September Roundup: Shrinkflation warnings, Gen Z trend reporting and a new plant-based collaboration
In this month's roundup, we explore Carrefour's plant-based venture with major food companies and new Shrinkflation labelling, a ban on unsubstantiated environmental claims in the EU, changing UK shopper habits, and new reporting on Gen Z trends.
CPG Trends 05 September 2023
Our July & August Roundup: Colachup, the Agtech Revolution, and examining the future of plant-based alternatives
In this month's roundup, we explore PepsiCo's unusual blend of Pepsi and ketchup, collaboration and innovation in agriculture, and the future of plant-based
CPG Trends 15 August 2023
Supply Chain Innovation: The Future is Now
Supply chain innovation has never been more important to businesses. How can your business navigate the complexity of emerging technologies? What avenues might augment your supply chain strategy? Prateek Jain unpacks several interesting technologies that may help impact both your bottom line and consumer experience.
CPG Trends 29 June 2023
A 5-Dimensional Framework to Drive Exponential Returns for CPG companies in Asia
How can companies drive growth in Asia? Introducing our Growth from Within thinking.
CPG Trends 27 June 2023
Our June Roundup: Chinese consumer boycotts, a new Netflix restaurant and robot chefs
In this month's roundup, we explore Chinese consumer boycotts, bolstering food security, the new Netflix restaurant and robot chefs.
CPG Trends 05 June 2023
Our May Roundup: DTC vs brick-and-mortar, elevating functional foods and ‘hater-debunking’
In this month's roundup, brick and mortar retail versus eCommerce strategies, the usefulness of AI 'hallucinations' for marketers, functional foods and the future of whole-genome sequencing.
CPG Trends 02 May 2023
Our April Roundup: PepsiCo’s new healthy diet, licensing deal between Coca-Cola and Frutura, and a True Pricing scheme from Albert Heijn
In CPG news from April, we explore PepsiCo’s new healthy diet strategy, an interesting licensing deal between Coca-Cola and Frutura, the impact of HFSS regulations on small brands in the UK and a new True Pricing scheme from Albert Heijn
CPG Trends 05 April 2023
CPG Food trends from Expo West: What CPG Companies can learn from one of the biggest food & beverage expos
CPG food trends from Expo West 2023: New grains, new hero ingredients, and the future of plant-based.
CPG Trends 04 April 2023
Our March Roundup: lab-grown dairy, AI-enabled personalization and FemHealth opportunities for CPG
In this month's CPG news roundup, we cover lab-grown dairy, AI-enabled personalization, defining Gen Alpha and big brands pulling the plug on plant-based products.
CPG Trends 03 March 2023
Our February Roundup: reformulating Unilever’s ice cream, physical vs virtual grocery and innovative upcycling
In this month's CPG news, we discover Unilever's plan to reformulate ice cream to withstand higher temperatures, the disruption to the traditional grocery store model presented by Addie's, innovative upcycling efforts, the decline of BeReal for marketers and the snacks consumers are craving.
CPG Trends 07 February 2023
Our January Roundup: Innovation in space, greenwashing warnings, online grocery growth and fighting microplastics
In this month's roundup we have exciting innovation research in space, the growth of online grocery, warnings against greenwashing and collaborative efforts to fight microplastics.
CPG Trends 11 January 2023
Our December Roundup: Grocery trends, rethinking waste and the new superfood
Discover the latest CPG news including 2023 grocery trends, the latest superfoods, innovation in food waste reuse, and the importance of pleasure in educating consumers about their food choices.
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