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Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.
CPG Trends, Tomorrow Lens 25 April 2025
Why is longevity emerging now? The shift in demand is driven by several macro forces, most notably an increasing global... View Article
CPG Trends, Growth 01 April 2025
Low Volume Growth Based on the low volume growth experienced in 2024, overall organic growth among the eleven leading CPG... View Article
CPG Trends, Portfolio Management 07 March 2025
The Case for Simplification Simplifying a product portfolio involves reducing the number of brands or SKUs, standardizing formulations, and eliminating... View Article
CPG Trends, Innovation & Disruption 25 January 2025
GLP-1s – originally intended to treat diabetes, are designed to mimic the way a hormone called glucagon-like peptide 1 works... View Article
CPG Trends 29 October 2024
The first definition of value chain was created in 1985 by Michael Porter. Back then, the definition of primary activities... View Article
CPG Trends 23 July 2024
In this episode of Transforming CPG, Managing Partner of Sevendots, Andrea Bielli, and Senior Partner Colin McAllister discuss what you need to know about the debate around Ultra-Processed Foods.
CPG Trends 22 July 2024
The development of private labels worldwide varies by region but is consistently outpacing branded products in the consumer-packaged goods sector, driven by a range of factors. Sevendots analyses the growth of private labels and how brands should respond.
CPG Trends 24 June 2024
In today’s consumer market, brands face a crucial decision between two opposing strategies: premiumization and commoditization. Understanding these dynamics is essential for brands to navigate the competitive landscape effectively. This article delves into the cyclical nature of commoditization, the virtuous cycle of premiumization, and offers strategic frameworks to help brands leverage premiumization to create strong consumer connections and sustain growth.
CPG Trends 10 June 2024
Global consumption of UPFs is expanding and with it the debate around the health implications of consumption. CPG companies should be aware of these key elements under discussion, to respond best to the uncertainty on the topic of UPFs.
CPG Trends 11 December 2023
Crisis fatigue is changing how Gen Z operates in the world. In this piece, the Red Flower Factory unpacks how CPG brands can better address the decline in optimism amongst Gen Zers.
CPG Trends 05 December 2023
In this roundup, we discuss the end of categories, the possible impacts of Unilever's free non-exclusive license for 12 of its reformulation patents, Hotel Chocolat's new bar with 100% of sales to growers, and 'greedflation'.
CPG Trends 31 October 2023
In this roundup, we cover the sale of Dollar Shave Club and its impact on the DTC landscape, the impacts of climate change on beer taste and price, a failed rebrand, and changes to sustainability labelling.
CPG Trends 04 October 2023
In this month's roundup, we explore Carrefour's plant-based venture with major food companies and new Shrinkflation labelling, a ban on unsubstantiated environmental claims in the EU, changing UK shopper habits, and new reporting on Gen Z trends.
CPG Trends 05 September 2023
In this month's roundup, we explore PepsiCo's unusual blend of Pepsi and ketchup, collaboration and innovation in agriculture, and the future of plant-based
CPG Trends 15 August 2023
Supply chain innovation has never been more important to businesses. How can your business navigate the complexity of emerging technologies? What avenues might augment your supply chain strategy? Prateek Jain unpacks several interesting technologies that may help impact both your bottom line and consumer experience.
CPG Trends 29 June 2023
How can companies drive growth in Asia? Introducing our Growth from Within thinking.
CPG Trends 27 June 2023
In this month's roundup, we explore Chinese consumer boycotts, bolstering food security, the new Netflix restaurant and robot chefs.
CPG Trends 05 June 2023
In this month's roundup, brick and mortar retail versus eCommerce strategies, the usefulness of AI 'hallucinations' for marketers, functional foods and the future of whole-genome sequencing.
CPG Trends 02 May 2023
In CPG news from April, we explore PepsiCo’s new healthy diet strategy, an interesting licensing deal between Coca-Cola and Frutura, the impact of HFSS regulations on small brands in the UK and a new True Pricing scheme from Albert Heijn
CPG Trends 05 April 2023
CPG food trends from Expo West 2023: New grains, new hero ingredients, and the future of plant-based.
There is a vital transformation underway in the CPG industry. With insight comes the power to stay ahead of the curve. Learn about key topics affecting the industry with our Growth Series.
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