CPG Trends 24 July 2025
The return of Private Labels: Why retailer brands are reclaiming growth in the global CPG market
The challenge with growth In 2024 the overall CPG market grew by 7.6% while 11 among the top global CPG... View Article
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CPG Trends
With our experience comes a unique perspective. Hear what we have to say.
Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.
CPG Trends 15 July 2025
Breaking Through the Growth Ceiling: A Strategic Roadmap for Multinational CPG Companies
The Challenge with Growth Large multinational Consumer Packaged Goods (CPG) companies face a challenging landscape. Despite robust overall market growth... View Article
CPG Trends, Tomorrow Lens 25 April 2025
Longevity as a strategic imperative for CPG companies: Unlocking consumer demand to live healthier for longer
Why is longevity emerging now? The shift in demand is driven by several macro forces, most notably an increasing global... View Article
CPG Trends, Growth 01 April 2025
Navigating Growth Challenges: How major CPG companies plan to sustain growth despite volume pressures
Low Volume Growth Based on the low volume growth experienced in 2024, overall organic growth among the eleven leading CPG... View Article
CPG Trends, Portfolio Management 07 March 2025
Balancing portfolio simplification with shopper-centric customization in consumer goods
The Case for Simplification Simplifying a product portfolio involves reducing the number of brands or SKUs, standardizing formulations, and eliminating... View Article
CPG Trends, Innovation & Disruption 25 January 2025
The “Ripple Effect”: Why Ozempic’s Impact on the CPG Industry is a Slow-Burning Disruption
GLP-1s – originally intended to treat diabetes, are designed to mimic the way a hormone called glucagon-like peptide 1 works... View Article
CPG Trends 29 October 2024
Value Chain: Where you can find the funds to grow
The first definition of value chain was created in 1985 by Michael Porter. Back then, the definition of primary activities... View Article
CPG Trends 23 July 2024
Transforming CPG: What is the debate around Ultra-Processed Foods?
In this episode of Transforming CPG, Managing Partner of Sevendots, Andrea Bielli, and Senior Partner Colin McAllister discuss what you need to know about the debate around Ultra-Processed Foods.
CPG Trends 22 July 2024
Private Labels Growth: What CPG Brand Owners Need to Know
The development of private labels worldwide varies by region but is consistently outpacing branded products in the consumer-packaged goods sector, driven by a range of factors. Sevendots analyses the growth of private labels and how brands should respond.
CPG Trends 24 June 2024
Premiumization vs. Commoditization: Unpacking the Premiumization Trend
In today’s consumer market, brands face a crucial decision between two opposing strategies: premiumization and commoditization. Understanding these dynamics is essential for brands to navigate the competitive landscape effectively. This article delves into the cyclical nature of commoditization, the virtuous cycle of premiumization, and offers strategic frameworks to help brands leverage premiumization to create strong consumer connections and sustain growth.
CPG Trends 10 June 2024
Ultra-processed food: What’s the debate and risks to health?
Global consumption of UPFs is expanding and with it the debate around the health implications of consumption. CPG companies should be aware of these key elements under discussion, to respond best to the uncertainty on the topic of UPFs.
CPG Trends 11 December 2023
Gen Z is Losing Steam: How can CPG brands respond to the changing attitudes of Gen Zers?
Crisis fatigue is changing how Gen Z operates in the world. In this piece, the Red Flower Factory unpacks how CPG brands can better address the decline in optimism amongst Gen Zers.
CPG Trends 05 December 2023
Our November Roundup: greedflation, a free non-exclusive license from Unilever and the end of categories.
In this roundup, we discuss the end of categories, the possible impacts of Unilever's free non-exclusive license for 12 of its reformulation patents, Hotel Chocolat's new bar with 100% of sales to growers, and 'greedflation'.
CPG Trends 31 October 2023
Our October Roundup: Alt protein price parity, eco-labels, and the sale of Dollar Shave Club
In this roundup, we cover the sale of Dollar Shave Club and its impact on the DTC landscape, the impacts of climate change on beer taste and price, a failed rebrand, and changes to sustainability labelling.
CPG Trends 04 October 2023
Our September Roundup: Shrinkflation warnings, Gen Z trend reporting and a new plant-based collaboration
In this month's roundup, we explore Carrefour's plant-based venture with major food companies and new Shrinkflation labelling, a ban on unsubstantiated environmental claims in the EU, changing UK shopper habits, and new reporting on Gen Z trends.
CPG Trends 05 September 2023
Our July & August Roundup: Colachup, the Agtech Revolution, and examining the future of plant-based alternatives
In this month's roundup, we explore PepsiCo's unusual blend of Pepsi and ketchup, collaboration and innovation in agriculture, and the future of plant-based
CPG Trends 15 August 2023
Supply Chain Innovation: The Future is Now
Supply chain innovation has never been more important to businesses. How can your business navigate the complexity of emerging technologies? What avenues might augment your supply chain strategy? Prateek Jain unpacks several interesting technologies that may help impact both your bottom line and consumer experience.
CPG Trends 29 June 2023
A 5-Dimensional Framework to Drive Exponential Returns for CPG companies in Asia
How can companies drive growth in Asia? Introducing our Growth from Within thinking.
CPG Trends 27 June 2023
Our June Roundup: Chinese consumer boycotts, a new Netflix restaurant and robot chefs
In this month's roundup, we explore Chinese consumer boycotts, bolstering food security, the new Netflix restaurant and robot chefs.
CPG Trends 05 June 2023
Our May Roundup: DTC vs brick-and-mortar, elevating functional foods and ‘hater-debunking’
In this month's roundup, brick and mortar retail versus eCommerce strategies, the usefulness of AI 'hallucinations' for marketers, functional foods and the future of whole-genome sequencing.
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