Our Perspectives

With our experience comes a unique perspective. Hear what we have to say.

Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.

04 March 2022

Our February Roundup: What should companies do in a crisis? Plus, sustainability innovation, rebuilding trust and the power of brand partnerships

With the situation in Ukraine unfolding, we ask what companies can do now. Also, we offer up our monthly selection of news in sustainability innovation, the connection between trust and agriculture, and the growth power of brand partnerships.

Christina Carè

Sevendots, London

02 February 2022

Our January Roundup: Is personalization risking customer experiences? Also, consumer health education, the circular economy, and more

In January's roundup, is personalization risking the quality of customer experiences? We also explore 'food as medicine', blockchain for a circular economy, and consumer health education.

Christina Carè

Sevendots, London

, 25 January 2022

Towards a Regenerative Economy: Taking Regenerative Agriculture one step further

Continuing our series on the future of value generation, this article explores the way regenerative practices can be understood to feed economic activity that serves long-term sustainability, with better outcomes for both humankind and the planet.

Colin McAllister

Sevendots, Milan

Christina Carè

Sevendots, London

, 21 January 2022

Leveraging our expertise to understand the future of CPG: Announcing our Futures Platform partnership

A new way to benefit from our CPG expertise. Announcing our partnership with the Futures Platform.

Colin McAllister

Sevendots, Milan

07 January 2022

Our December Roundup: Livestream shopping, sustainability action from Walmart and more

In December, we saw Walmart take action on sustainability in its supply chain, experimentation from PepsiCo's Lay's brand into a whole new category, and discussion around whole new ways to offer purchases digitally through livestreamed shopping events.

Christina Carè

Sevendots, London

, 20 December 2021

The future of value generation in the CPG industry: Understanding new forms of economic activity

The CPG industry has been essential for economic growth. With change comes a new source of value generation. Introducing our take on the future of value generation for the generations to come.

Andrea Bielli

Sevendots, Rome

, 15 December 2021

Video: Big vs. Small brands with Colin McAllister

Sevendots' latest Growth Series report explores the dynamics of Big vs. Small brands. Unpacking the consumer trend towards smaller brands, we offer actionable suggestions to manage a recovery as a bigger brand. In this video, Sevendots Partner Colin McAllister introduces some of dynamics we uncovered and the four key areas big brands need to manage in order to ensure that big can be beautiful again.

Colin McAllister

Sevendots, Milan