Our Perspectives

With our experience comes a unique perspective. Hear what we have to say.

Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.

03 March 2023

Our February Roundup: reformulating Unilever’s ice cream, physical vs virtual grocery and innovative upcycling

In this month's CPG news, we discover Unilever's plan to reformulate ice cream to withstand higher temperatures, the disruption to the traditional grocery store model presented by Addie's, innovative upcycling efforts, the decline of BeReal for marketers and the snacks consumers are craving.

Christina Carè

Sevendots, London

07 February 2023

New on the Transforming CPG Podcast: How personalization can impact your brand strategy

How can personalization impact your brand strategy? Find out in under 15 minutes.

Andrea Bielli

Sevendots, Rome

Stephen Factor

Sevendots, London

Our January Roundup: Innovation in space, greenwashing warnings, online grocery growth and fighting microplastics

In this month's roundup we have exciting innovation research in space, the growth of online grocery, warnings against greenwashing and collaborative efforts to fight microplastics.

Christina Carè

Sevendots, London

11 January 2023

Our December Roundup: Grocery trends, rethinking waste and the new superfood

Discover the latest CPG news including 2023 grocery trends, the latest superfoods, innovation in food waste reuse, and the importance of pleasure in educating consumers about their food choices.

Christina Carè

Sevendots, London

07 December 2022

Our November Roundup: Sustainability confusion, metaverse beauty and cultivated chicken

In this month's roundup, FDA approval is received for cultivated chicken, the argument for processed food, metaverse beauty and a ban on marketing high-sugar treats to under 16s.

Christina Carè

Sevendots, London

05 December 2022

Introducing Transforming CPG: The new podcast brought to you by Sevendots

Introducing the new CPG podcast: Transforming CPG by Sevendots.

17 November 2022

Which categories are best placed to leverage personalization at scale?

Personalization is a powerful tool for adding value to consumers. But where can this tool be effectively leveraged? Our study reveals the categories where personalization can play to ensure your brand’s competitive advantage.

Colin McAllister

Sevendots, Milan

Andrea Bielli

Sevendots, Rome