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Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.
Consumer Trends 06 September 2022
In our August roundup, we explore the nonalcoholic drink trend, as well as general food trends for 2023, alternative fat production, why sustainability is no longer sufficient, and consumer concern over 'shrinkflation'.
Consumer Trends, Sustainability 22 August 2022
There are two important sides to sustainability for CPG businesses: What actions to take and how to tell the story of those actions to your consumers. Here we break down key takeaways for decision makers to ensure both elements are properly managed in a balanced and effective way.
Consumer Trends 02 August 2022
In this roundup we explore the latest in sustainability investing from PepsiCo, a change in mission from P&G, carbon labels to aid consumer choices as well as the trend towards nostalgia and low-tech entertainment.
Brand Marketing 27 July 2022
In this guest blog from Nigel Hollis, Nigel unpacks what marketers need to do to stay head as the recession looms large. Read more to discover practical advice for managing uncertainty.
Consumer Trends 05 July 2022
Catch up with the news that caught our eye in June: China's Gen Z and their rising nationalism, the latest in plant-based news, how retailers are tackling pricing in the UK and building resilience in the global food system.
Brand Marketing, Consumer Trends 22 June 2022
Recent articles in the CPG world have focused on the 'trend' of personalization as something consumers are interested in. But we wanted to interrogate this topic a little deeper. Not only as a marketing tactic, but to ask the question: what more might personalization offer for the consumer? Could this impact consumer trust? Sevendots Partners Monica Segard, Marco Aureggi, Miriam Mostarda, Andrea Bielli, Colin McAllister, Elisa Costa and Sam Bedi all gathered to discuss the role of personalization at scale.
Consumer Trends 01 June 2022
Catch up with the news that piqued our interest in May – sustainability credentials of paper Ketchup bottles, the exit of Starbucks from Russia and the way geopolitics is impacting consumer trust.
There is a vital transformation underway in the CPG industry. With insight comes the power to stay ahead of the curve. Learn about key topics affecting the industry with our Growth Series.
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