With our experience comes a unique perspective. Hear what we have to say.
Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.
CPG Trends 05 July 2022
Catch up with the news that caught our eye in June: China's Gen Z and their rising nationalism, the latest in plant-based news, how retailers are tackling pricing in the UK and building resilience in the global food system.
CPG Trends 22 June 2022
Recent articles in the CPG world have focused on the 'trend' of personalization as something consumers are interested in. But we wanted to interrogate this topic a little deeper. Not only as a marketing tactic, but to ask the question: what more might personalization offer for the consumer? Could this impact consumer trust? Sevendots Partners Monica Segard, Marco Aureggi, Miriam Mostarda, Andrea Bielli, Colin McAllister, Elisa Costa and Sam Bedi all gathered to discuss the role of personalization at scale.
CPG Trends 01 June 2022
Catch up with the news that piqued our interest in May – sustainability credentials of paper Ketchup bottles, the exit of Starbucks from Russia and the way geopolitics is impacting consumer trust.
CPG Trends 26 May 2022
What is the future of CPG? Here are 5 trends we've been exploring in partnership with the Futures Platform.
CPG Trends 29 April 2022
Catch up with the news that piqued our interest in April – from the disparities accentuated by inflation, inspiring Ramadan advertising and exciting collaborations against climate change.
Brand Marketing, Brand Purpose 13 April 2022
Observing the varied CPG responses to the Ukraine crisis has prompted us to question: what should brands be doing in a social or political crisis?
CPG Trends 06 April 2022
In this month's curated news, we look into the growing plant-milk market, Discord for beauty, world food supply problems and movement of brands away from offline marketing spending.
There is a vital transformation underway in the CPG industry. With insight comes the power to stay ahead of the curve. Learn about key topics affecting the industry with our Growth Series.
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