Our Perspectives

Christina Carè

With our experience comes a unique perspective. Hear what we have to say.

Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.

05 June 2023

Our May Roundup: DTC vs brick-and-mortar, elevating functional foods and ‘hater-debunking’

In this month's roundup, brick and mortar retail versus eCommerce strategies, the usefulness of AI 'hallucinations' for marketers, functional foods and the future of whole-genome sequencing.

08 May 2023

Winning in the kitchen: Addressing evolving consumer needs for at home meal consumption

The home meal space is a vast market with strong growth potential for the CPG industry. We believe collaboration between players offers opportunities for higher level solutions for consumers, better addressing emerging needs. Read on to discover the state of play, and our suggested framework for development.

Andrea Bielli

Sevendots, Rome

Colin McAllister

Sevendots, Milan

02 May 2023

Our April Roundup: PepsiCo’s new healthy diet, licensing deal between Coca-Cola and Frutura, and a True Pricing scheme from Albert Heijn

In CPG news from April, we explore PepsiCo’s new healthy diet strategy, an interesting licensing deal between Coca-Cola and Frutura, the impact of HFSS regulations on small brands in the UK and a new True Pricing scheme from Albert Heijn

24 April 2023

Transforming CPG: What can brands do to better serve Gen Z?

The latest Transforming CPG podcast by Sevendots: Insights into Gen Z for brand owners.

05 April 2023

CPG Food trends from Expo West: What CPG Companies can learn from one of the biggest food & beverage expos

CPG food trends from Expo West 2023: New grains, new hero ingredients, and the future of plant-based.

Christina Carè

Sevendots, London

Eugenio Perrier

Sevendots, New York

04 April 2023

Our March Roundup: lab-grown dairy, AI-enabled personalization and FemHealth opportunities for CPG

In this month's CPG news roundup, we cover lab-grown dairy, AI-enabled personalization, defining Gen Alpha and big brands pulling the plug on plant-based products.

, 21 March 2023

Is there an opportunity for a globalized sweet bakery offer?

Sevendots Partners set out to examine the opportunity for a more globalized offer in sweet bakery that can allow for a good margin and growth. Discover the key barriers and ways to overcome them.

Massimo Visconti

Sevendots, Milan

Eugenio Perrier

Sevendots, New York

Andrea Bielli

Sevendots, Rome

Colin McAllister

Sevendots, Milan

Marco Aureggi

Sevendots, Luxembourg