Brand Growth 02 May 2025
The Transformation Imperative: Why Big Brands Must Evolve Now
A Crisis of Growth and a Decade of Delay The CPG landscape is undergoing a seismic shift. According to data... View Article
Our Perspectives
Brand Growth
With our experience comes a unique perspective. Hear what we have to say.
Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.
Brand Growth, Consumer Trends 01 April 2025
Navigating Growth Challenges: How major CPG companies plan to sustain growth despite volume pressures
Low Volume Growth Based on the low volume growth experienced in 2024, overall organic growth among the eleven leading CPG... View Article
Brand Growth, Brand Marketing 26 September 2024
Leveraging a brand asset through Powerbranding: When to turn brand stretching into growth fuel
From power brand to Powerbranding ‘Power brand’ is a term that is often used to describe a brand that is... View Article
Brand Growth 26 August 2024
Beyond Market Share: How Category Growth Fuels Brand Longevity
How can brands ensure category growth is executed effectively? Brands must strategically align their initiatives with consumer needs, market trends, and innovation opportunities. Read more about this and our framework for success to ensure long-term growth in the CPG industry.
Brand Growth 19 August 2024
Transforming CPG: What is the best approach to expand a brand internationally?
In this episode of Transforming CPG, Senior Partners Colin McAllister and Sam Bedi discuss the opportunities and complexities of expanding into international markets.
Brand Growth 28 May 2024
E-commerce strategies for CPG growth with inspiration from Asia
E-commerce growth within the CPG industry presents a huge opportunity to brands. However, it comes with distinct challenges. Sam Bedi unpacks the opportunities, taking inspiration from Asia.
Brand Growth 29 April 2024
Boosting CPG performance by linking portfolio management to growth strategies: Advice for decision makers
Without a clear strategic roadmap for your portfolio management, growth can stall. Sevendots presents advice for decision makers to better leverage growth strategies in the CPG industry.
Brand Growth, Innovation 21 March 2024
Innovation drives growth. How can CPG ensure investment pays back?
Innovation is seriously under-leveraged in the CPG industry compared to other industries. The question is: Why? And what will it take for CPGs to catch up and ensure that any investment is paid back? This article provides key steps for leveraging innovation more effectively.
Brand Growth, Sustainability 23 January 2024
Transforming CPG: What’s the future of Alternative Proteins?
In this episode of Transforming CPG, Stephen Factor and Eugenio Perrier discuss the current landscape in the Alternative Proteins market. They then unpack the challenges the market faces, and what the future might look like (and require) for brands to succeed.
Brand Growth 12 December 2023
Transforming CPG: How can CPG companies win in the kitchen?
The latest Transforming CPG podcast by Sevendots: How CPG brands can leverage changing attitudes in the home meal space and win big in the kitchen.
Brand Growth 21 November 2023
Transforming CPG: What are the opportunities for CPG growth in Asia?
The latest Transforming CPG podcast by Sevendots: The big opportunities for growth across Asia and our framework for success.
Brand Growth 24 October 2023
Transforming CPG: How can a supply chain strategy generate opportunities for growth?
The latest Transforming CPG podcast by Sevendots: The latest Transforming CPG podcast by Sevendots: Supply chain strategy and how opportunities in value chain management can generate new growth and opportunities for your business.
Brand Growth 19 September 2023
Transforming CPG: Special Episode! Gen Z vs Millennial Marketing
The latest Transforming CPG podcast by Sevendots: A special episode on Gen Z vs Millennial marketing
Brand Growth, Brand Marketing 19 June 2023
Implementing effective DTC strategy in the CPG industry today
What is the value of a Direct-to-Consumer (DTC) approach for a CPG business today? In this piece, we break down the update to our thinking on implementing an effective DTC strategy based on the findings of recent years.
Brand Growth 08 May 2023
Winning in the kitchen: Addressing evolving consumer needs for at home meal consumption
The home meal space is a vast market with strong growth potential for the CPG industry. We believe collaboration between players offers opportunities for higher level solutions for consumers, better addressing emerging needs. Read on to discover the state of play, and our suggested framework for development.
Brand Growth 24 April 2023
Transforming CPG: What can brands do to better serve Gen Z?
The latest Transforming CPG podcast by Sevendots: Insights into Gen Z for brand owners.
Brand Growth, Brand Marketing 21 March 2023
Is there an opportunity for a globalized sweet bakery offer?
Sevendots Partners set out to examine the opportunity for a more globalized offer in sweet bakery that can allow for a good margin and growth. Discover the key barriers and ways to overcome them.
Brand Growth 07 February 2023
New on the Transforming CPG Podcast: How personalization can impact your brand strategy
How can personalization impact your brand strategy? Find out in under 15 minutes.
Brand Growth 05 December 2022
Introducing Transforming CPG: The new podcast brought to you by Sevendots
Introducing the new CPG podcast: Transforming CPG by Sevendots.
Brand Growth, Sustainability 25 January 2022
Towards a Regenerative Economy: Taking Regenerative Agriculture one step further
Continuing our series on the future of value generation, this article explores the way regenerative practices can be understood to feed economic activity that serves long-term sustainability, with better outcomes for both humankind and the planet.
The CPG industry is changing. Stay a step ahead of your competitors with our knowledge.
There is a vital transformation underway in the CPG industry. With insight comes the power to stay ahead of the curve. Learn about key topics affecting the industry with our Growth Series.
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