With our experience comes a unique perspective. Hear what we have to say.
Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.
Brand Growth, Consumer Trends 15 July 2025
The Challenge with Growth Large multinational Consumer Packaged Goods (CPG) companies face a challenging landscape. Despite robust overall market growth... View Article
Brand Growth 02 May 2025
A Crisis of Growth and a Decade of Delay The CPG landscape is undergoing a seismic shift. According to data... View Article
Brand Growth, Consumer Trends 01 April 2025
Low Volume Growth Based on the low volume growth experienced in 2024, overall organic growth among the eleven leading CPG... View Article
Brand Growth, Brand Marketing 26 September 2024
From power brand to Powerbranding ‘Power brand’ is a term that is often used to describe a brand that is... View Article
Brand Growth 19 August 2024
In this episode of Transforming CPG, Senior Partners Colin McAllister and Sam Bedi discuss the opportunities and complexities of expanding into international markets.
Brand Growth, Consumer Trends 22 July 2024
The development of private labels worldwide varies by region but is consistently outpacing branded products in the consumer-packaged goods sector, driven by a range of factors. Sevendots analyses the growth of private labels and how brands should respond.
Brand Growth, Consumer Trends 24 June 2024
In today’s consumer market, brands face a crucial decision between two opposing strategies: premiumization and commoditization. Understanding these dynamics is essential for brands to navigate the competitive landscape effectively. This article delves into the cyclical nature of commoditization, the virtuous cycle of premiumization, and offers strategic frameworks to help brands leverage premiumization to create strong consumer connections and sustain growth.
Brand Growth 28 May 2024
E-commerce growth within the CPG industry presents a huge opportunity to brands. However, it comes with distinct challenges. Sam Bedi unpacks the opportunities, taking inspiration from Asia.
Brand Growth, Portfolio Management 29 April 2024
Without a clear strategic roadmap for your portfolio management, growth can stall. Sevendots presents advice for decision makers to better leverage growth strategies in the CPG industry.
Brand Growth, Innovation 21 March 2024
Innovation is seriously under-leveraged in the CPG industry compared to other industries. The question is: Why? And what will it take for CPGs to catch up and ensure that any investment is paid back? This article provides key steps for leveraging innovation more effectively.
Brand Growth, Sustainability 23 January 2024
In this episode of Transforming CPG, Stephen Factor and Eugenio Perrier discuss the current landscape in the Alternative Proteins market. They then unpack the challenges the market faces, and what the future might look like (and require) for brands to succeed.
Brand Growth 12 December 2023
The latest Transforming CPG podcast by Sevendots: How CPG brands can leverage changing attitudes in the home meal space and win big in the kitchen.
Brand Growth, Consumer Trends 11 December 2023
Crisis fatigue is changing how Gen Z operates in the world. In this piece, the Red Flower Factory unpacks how CPG brands can better address the decline in optimism amongst Gen Zers.
Brand Growth 21 November 2023
The latest Transforming CPG podcast by Sevendots: The big opportunities for growth across Asia and our framework for success.
Brand Growth, Value Chain 24 October 2023
The latest Transforming CPG podcast by Sevendots: The latest Transforming CPG podcast by Sevendots: Supply chain strategy and how opportunities in value chain management can generate new growth and opportunities for your business.
Brand Growth 19 September 2023
The latest Transforming CPG podcast by Sevendots: A special episode on Gen Z vs Millennial marketing
Brand Growth, Brand Marketing 19 June 2023
What is the value of a Direct-to-Consumer (DTC) approach for a CPG business today? In this piece, we break down the update to our thinking on implementing an effective DTC strategy based on the findings of recent years.
Brand Growth 08 May 2023
The home meal space is a vast market with strong growth potential for the CPG industry. We believe collaboration between players offers opportunities for higher level solutions for consumers, better addressing emerging needs. Read on to discover the state of play, and our suggested framework for development.
Brand Growth 24 April 2023
The latest Transforming CPG podcast by Sevendots: Insights into Gen Z for brand owners.
Brand Growth, Brand Marketing 21 March 2023
Sevendots Partners set out to examine the opportunity for a more globalized offer in sweet bakery that can allow for a good margin and growth. Discover the key barriers and ways to overcome them.
There is a vital transformation underway in the CPG industry. With insight comes the power to stay ahead of the curve. Learn about key topics affecting the industry with our Growth Series.
Learn with us