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CPG Trends, Portfolio Management 07 March 2025

Balancing portfolio simplification with shopper-centric customization in consumer goods

The Case for Simplification Simplifying a product portfolio involves reducing the number of brands or SKUs, standardizing formulations, and eliminating... View Article

Andrea Bielli

Sevendots, Rome

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Our Perspectives

Portfolio Management

Balancing portfolio simplification with shopper-centric customization in consumer goods

The CPG industry is changing. Stay a step ahead of your competitors with our knowledge.

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