Consumer Trends 14 October 2025
Q2 2025 CPG Results: A Timid Recovery, a Clearer Divide
While Q2 showed a modest rebound in average volume growth across 11 of the top CPG companies, only a few are truly... View Article
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Consumer Trends
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Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.
Consumer Trends, Portfolio Management 18 August 2025
Why Portfolio Management Must Transcend Marketing Silos: The Case for Cross-Functional C-Suite Leadership
“More diversified portfolios with more proactive management, will allow CPG companies to cope more effectively with the emerging macro forces.”... View Article
Consumer Trends 12 August 2025
What’s going on with proteins?
The booming protein market Based on Grand View Research analysis, the overall global high-protein food market is projected to reach... View Article
Consumer Trends 24 July 2025
The return of Private Labels: Why retailer brands are reclaiming growth in the global CPG market
The challenge with growth In 2024 the overall CPG market grew by 7.6% while 11 among the top global CPG... View Article
Brand Growth, Consumer Trends 15 July 2025
Breaking Through the Growth Ceiling: A Strategic Roadmap for Multinational CPG Companies
The Challenge with Growth Large multinational Consumer Packaged Goods (CPG) companies face a challenging landscape. Despite robust overall market growth... View Article
Consumer Trends, Tomorrow Lens 25 April 2025
Longevity as a strategic imperative for CPG companies: Unlocking consumer demand to live healthier for longer
Why is longevity emerging now? The shift in demand is driven by several macro forces, most notably an increasing global... View Article
Brand Growth, Consumer Trends 01 April 2025
Navigating Growth Challenges: How major CPG companies plan to sustain growth despite volume pressures
Low Volume Growth Based on the low volume growth experienced in 2024, overall organic growth among the eleven leading CPG... View Article
Consumer Trends, Portfolio Management 07 March 2025
Balancing portfolio simplification with shopper-centric customization in consumer goods
The Case for Simplification Simplifying a product portfolio involves reducing the number of brands or SKUs, standardizing formulations, and eliminating... View Article
Consumer Trends, Innovation 25 January 2025
The “Ripple Effect”: Why Ozempic’s Impact on the CPG Industry is a Slow-Burning Disruption
GLP-1s – originally intended to treat diabetes, are designed to mimic the way a hormone called glucagon-like peptide 1 works... View Article
Consumer Trends, Value Chain 29 October 2024
Value Chain: Where you can find the funds to grow
The first definition of value chain was created in 1985 by Michael Porter. Back then, the definition of primary activities... View Article
Consumer Trends, Portfolio Management 23 July 2024
Transforming CPG: What is the debate around Ultra-Processed Foods?
In this episode of Transforming CPG, Managing Partner of Sevendots, Andrea Bielli, and Senior Partner Colin McAllister discuss what you need to know about the debate around Ultra-Processed Foods.
Brand Growth, Consumer Trends 22 July 2024
Private Labels Growth: What CPG Brand Owners Need to Know
The development of private labels worldwide varies by region but is consistently outpacing branded products in the consumer-packaged goods sector, driven by a range of factors. Sevendots analyses the growth of private labels and how brands should respond.
Brand Growth, Consumer Trends 24 June 2024
Premiumization vs. Commoditization: Unpacking the Premiumization Trend
In today’s consumer market, brands face a crucial decision between two opposing strategies: premiumization and commoditization. Understanding these dynamics is essential for brands to navigate the competitive landscape effectively. This article delves into the cyclical nature of commoditization, the virtuous cycle of premiumization, and offers strategic frameworks to help brands leverage premiumization to create strong consumer connections and sustain growth.
Consumer Trends 10 June 2024
Ultra-processed food: What’s the debate and risks to health?
Global consumption of UPFs is expanding and with it the debate around the health implications of consumption. CPG companies should be aware of these key elements under discussion, to respond best to the uncertainty on the topic of UPFs.
Brand Growth, Consumer Trends 11 December 2023
Gen Z is Losing Steam: How can CPG brands respond to the changing attitudes of Gen Zers?
Crisis fatigue is changing how Gen Z operates in the world. In this piece, the Red Flower Factory unpacks how CPG brands can better address the decline in optimism amongst Gen Zers.
Consumer Trends 05 December 2023
Our November Roundup: greedflation, a free non-exclusive license from Unilever and the end of categories.
In this roundup, we discuss the end of categories, the possible impacts of Unilever's free non-exclusive license for 12 of its reformulation patents, Hotel Chocolat's new bar with 100% of sales to growers, and 'greedflation'.
Consumer Trends 31 October 2023
Our October Roundup: Alt protein price parity, eco-labels, and the sale of Dollar Shave Club
In this roundup, we cover the sale of Dollar Shave Club and its impact on the DTC landscape, the impacts of climate change on beer taste and price, a failed rebrand, and changes to sustainability labelling.
Consumer Trends 04 October 2023
Our September Roundup: Shrinkflation warnings, Gen Z trend reporting and a new plant-based collaboration
In this month's roundup, we explore Carrefour's plant-based venture with major food companies and new Shrinkflation labelling, a ban on unsubstantiated environmental claims in the EU, changing UK shopper habits, and new reporting on Gen Z trends.
Consumer Trends 05 September 2023
Our July & August Roundup: Colachup, the Agtech Revolution, and examining the future of plant-based alternatives
In this month's roundup, we explore PepsiCo's unusual blend of Pepsi and ketchup, collaboration and innovation in agriculture, and the future of plant-based
Consumer Trends, Value Chain 15 August 2023
Supply Chain Innovation: The Future is Now
Supply chain innovation has never been more important to businesses. How can your business navigate the complexity of emerging technologies? What avenues might augment your supply chain strategy? Prateek Jain unpacks several interesting technologies that may help impact both your bottom line and consumer experience.
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