Our Perspectives

Personalization

With our experience comes a unique perspective. Hear what we have to say.

Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.

17 November 2022

Which categories are best placed to leverage personalization at scale?

Personalization is a powerful tool for adding value to consumers. But where can this tool be effectively leveraged? Our study reveals the categories where personalization can play to ensure your brand’s competitive advantage.

Colin McAllister

Sevendots, Milan

Andrea Bielli

Sevendots, Rome