Our Perspectives

consumer expectations

With our experience comes a unique perspective. Hear what we have to say.

Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.

, 13 April 2022

How should brands respond to a social or political crisis? The CPG response to Ukraine

Observing the varied CPG responses to the Ukraine crisis has prompted us to question: what should brands be doing in a social or political crisis?

Christina Carè

Sevendots, London