With our experience comes a unique perspective. Hear what we have to say.
Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.
CPG Trends, Portfolio Management 07 March 2025
The Case for Simplification Simplifying a product portfolio involves reducing the number of brands or SKUs, standardizing formulations, and eliminating... View Article
Tomorrow Lens 27 February 2025
Consumer purchasing behaviour and decisions are becoming increasingly ambivalent, reflecting the uncertainty felt on a global scale, from political instability... View Article
Brand Marketing 13 February 2025
With a culturally diverse and trend-sensitive population, a strong middle class with high disposable income, and a well-developed retail ecosystem,... View Article
CPG Trends, Innovation & Disruption 25 January 2025
GLP-1s – originally intended to treat diabetes, are designed to mimic the way a hormone called glucagon-like peptide 1 works... View Article
CPG Trends 29 October 2024
The first definition of value chain was created in 1985 by Michael Porter. Back then, the definition of primary activities... View Article
Brand Marketing, Growth 26 September 2024
From power brand to Powerbranding ‘Power brand’ is a term that is often used to describe a brand that is... View Article
Growth 26 August 2024
How can brands ensure category growth is executed effectively? Brands must strategically align their initiatives with consumer needs, market trends, and innovation opportunities. Read more about this and our framework for success to ensure long-term growth in the CPG industry.
There is a vital transformation underway in the CPG industry. With insight comes the power to stay ahead of the curve. Learn about key topics affecting the industry with our Growth Series.
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