Our Perspectives

With our experience comes a unique perspective. Hear what we have to say.

Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.

All

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Consumer Trends, Tomorrow Lens 04 December 2025

Need to Know – Top 10 unmissable global stores 2025

The push for posh returns… Physical Retail continues to evolve at a remarkable pace, and the past year has seen... View Article

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Brand Growth 24 November 2025

Brand Partnerships, Three Paths for Growth

The Context In today’s world, attention is more fragmented than ever, and brands are constantly searching for new ways to... View Article

Simon Benarroch

Sevendots, San Francisco

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Category Growth, Innovation 07 November 2025

Will whole-body deodorants pass the smell test?

These days, whether you’re watching social media, scrolling Reddit, or browsing your local drugstore, you might think the world is... View Article

Alain Groenendaal

Sevendots, New York

Alessandro Del Forno

Sevendots, London

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Brand Marketing 22 October 2025

The Rising Power of Retail Media

Retail Media is here to stay In this article we review what have been the underlying drivers behind the rapid... View Article

Colin McAllister

Sevendots, Milan

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Consumer Trends 14 October 2025

Q2 2025 CPG Results: A Timid Recovery, a Clearer Divide

While Q2 showed a modest rebound in average volume growth across 11 of the top CPG companies, only a few are truly... View Article

Andrea Bielli

Sevendots, Rome

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Brand Purpose 21 August 2025

AI meets Purpose: How CPG Brands can stay human in a machine world

Purpose is at a crossroads, in fact, and AI may be one the forces that redefines it. Read on to... View Article

Elisa Costa

Sevendots, Rome

Alessandro Del Forno

Sevendots, London

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Consumer Trends, Portfolio Management 18 August 2025

Why Portfolio Management Must Transcend Marketing Silos: The Case for Cross-Functional C-Suite Leadership

“More diversified portfolios with more proactive management, will allow CPG companies to cope more effectively with the emerging macro forces.”... View Article

Pablo Soto

Sevendots, Querétaro

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Our Perspectives

Need to Know – Top 10 unmissable global stores 2025

Brand Partnerships, Three Paths for Growth

Will whole-body deodorants pass the smell test?

The Rising Power of Retail Media

Q2 2025 CPG Results: A Timid Recovery, a Clearer Divide

AI meets Purpose: How CPG Brands can stay human in a machine world

Why Portfolio Management Must Transcend Marketing Silos: The Case for Cross-Functional C-Suite Leadership

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