Growth 02 May 2025
The Transformation Imperative: Why Big Brands Must Evolve Now
A Crisis of Growth and a Decade of Delay The CPG landscape is undergoing a seismic shift. According to data... View Article
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Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.
CPG Trends, Tomorrow Lens 25 April 2025
Longevity as a strategic imperative for CPG companies: Unlocking consumer demand to live healthier for longer
Why is longevity emerging now? The shift in demand is driven by several macro forces, most notably an increasing global... View Article
Innovation & Disruption 15 April 2025
Is Poppi acquisition another example of the inability of large CPG companies to develop transformative innovation?
PepsiCo’s recent acquisition of Poppi for approximately USD 2 billion exemplifies this trend. Instead of cultivating transformative innovations internally, PepsiCo... View Article
CPG Trends, Growth 01 April 2025
Navigating Growth Challenges: How major CPG companies plan to sustain growth despite volume pressures
Low Volume Growth Based on the low volume growth experienced in 2024, overall organic growth among the eleven leading CPG... View Article
CPG Trends, Portfolio Management 07 March 2025
Balancing portfolio simplification with shopper-centric customization in consumer goods
The Case for Simplification Simplifying a product portfolio involves reducing the number of brands or SKUs, standardizing formulations, and eliminating... View Article
Tomorrow Lens 27 February 2025
TomorrowLens: The importance of cultural relevance for CPG brands
Consumer purchasing behaviour and decisions are becoming increasingly ambivalent, reflecting the uncertainty felt on a global scale, from political instability... View Article
Brand Marketing 13 February 2025
Why Australia is an Excellent Test Market for CPG Products
With a culturally diverse and trend-sensitive population, a strong middle class with high disposable income, and a well-developed retail ecosystem,... View Article
The CPG industry is changing. Stay a step ahead of your competitors with our knowledge.
There is a vital transformation underway in the CPG industry. With insight comes the power to stay ahead of the curve. Learn about key topics affecting the industry with our Growth Series.
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