With our experience comes a unique perspective. Hear what we have to say.
Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.
Brand Marketing 13 February 2025
With a culturally diverse and trend-sensitive population, a strong middle class with high disposable income, and a well-developed retail ecosystem,... View Article
CPG Trends, Innovation & Disruption 25 January 2025
GLP-1s – originally intended to treat diabetes, are designed to mimic the way a hormone called glucagon-like peptide 1 works... View Article
CPG Trends 29 October 2024
The first definition of value chain was created in 1985 by Michael Porter. Back then, the definition of primary activities... View Article
Brand Marketing, Growth 26 September 2024
From power brand to Powerbranding ‘Power brand’ is a term that is often used to describe a brand that is... View Article
Growth 26 August 2024
How can brands ensure category growth is executed effectively? Brands must strategically align their initiatives with consumer needs, market trends, and innovation opportunities. Read more about this and our framework for success to ensure long-term growth in the CPG industry.
Growth 19 August 2024
In this episode of Transforming CPG, Senior Partners Colin McAllister and Sam Bedi discuss the opportunities and complexities of expanding into international markets.
CPG Trends 23 July 2024
In this episode of Transforming CPG, Managing Partner of Sevendots, Andrea Bielli, and Senior Partner Colin McAllister discuss what you need to know about the debate around Ultra-Processed Foods.
There is a vital transformation underway in the CPG industry. With insight comes the power to stay ahead of the curve. Learn about key topics affecting the industry with our Growth Series.
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