Our Perspectives

With our experience comes a unique perspective. Hear what we have to say.

Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.

26 May 2025

A Rising Tide of Microplastics 

A recent analysis, from Nanjing University in China, suggests that microplastics are impeding the ability of plants – crops –... View Article

Sarah King

Sevendots, London

19 May 2025

For Large CPG Companies, The Volume Challenge is Increasingly Obvious

Organic Growth is Slowing. Volume Pressure is Rising.  The headline is clear: organic sales growth is decelerating. The average organic growth... View Article

Andrea Bielli

Sevendots, Rome

02 May 2025

The Transformation Imperative: Why Big Brands Must Evolve Now

A Crisis of Growth and a Decade of Delay  The CPG landscape is undergoing a seismic shift. According to data... View Article

Francesco Percopo

Sevendots, Sydney

, 25 April 2025

Longevity as a strategic imperative for CPG companies: Unlocking consumer demand to live healthier for longer

Why is longevity emerging now? The shift in demand is driven by several macro forces, most notably an increasing global... View Article

Karen Rickers

Sevendots, Amsterdam

15 April 2025

Is Poppi acquisition another example of the inability of large CPG companies to develop transformative innovation?

PepsiCo’s recent acquisition of Poppi for approximately USD 2 billion exemplifies this trend. Instead of cultivating transformative innovations internally, PepsiCo... View Article

Andrea Bielli

Sevendots, Rome

, 01 April 2025

Navigating Growth Challenges: How major CPG companies plan to sustain growth despite volume pressures

Low Volume Growth Based on the low volume growth experienced in 2024, overall organic growth among the eleven leading CPG... View Article

Andrea Bielli

Sevendots, Rome

, 07 March 2025

Balancing portfolio simplification with shopper-centric customization in consumer goods

The Case for Simplification Simplifying a product portfolio involves reducing the number of brands or SKUs, standardizing formulations, and eliminating... View Article

Andrea Bielli

Sevendots, Rome