Our Perspectives

With our experience comes a unique perspective. Hear what we have to say.

Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.

21 August 2025

AI meets Purpose: How CPG Brands can stay human in a machine world

Purpose is at a crossroads, in fact, and AI may be one the forces that redefines it. Read on to... View Article

Elisa Costa

Sevendots, Rome

Alessandro del Forno

Sevendots, London

18 August 2025

Why Portfolio Management Must Transcend Marketing Silos: The Case for Cross-Functional C-Suite Leadership

“More diversified portfolios with more proactive management, will allow CPG companies to cope more effectively with the emerging macro forces.”... View Article

Pablo Soto

Sevendots, Querétaro

12 August 2025

What’s going on with proteins?

The booming protein market Based on Grand View Research analysis, the overall global high-protein food market is projected to reach... View Article

Andrea Bielli

Sevendots, Rome

Colin McAllister

Sevendots, Milan

24 July 2025

The return of Private Labels: Why retailer brands are reclaiming growth in the global CPG market

The challenge with growth In 2024 the overall CPG market grew by 7.6% while 11 among the top global CPG... View Article

Andrea Bielli

Sevendots, Rome

Colin McAllister

Sevendots, Milan

15 July 2025

Breaking Through the Growth Ceiling: A Strategic Roadmap for Multinational CPG Companies

The Challenge with Growth Large multinational Consumer Packaged Goods (CPG) companies face a challenging landscape. Despite robust overall market growth... View Article

Andrea Bielli

Sevendots, Rome

24 June 2025

Beyond Boundaries: Why CPG Companies Must Rethink Traditional Category Definitions

Defined primarily by physical products and manufacturing processes, categories shape everything from supply chains to shelf layouts, performance metrics to... View Article

Andrea Bielli

Sevendots, Rome

16 June 2025

From Ranked to Recommended: What CPG Brands Must Do to Stay Competitive in the Age of AI 

For decades, online product discovery has been dominated by search engines—Google, in particular. Shoppers type in keywords like “best shampoo... View Article

Tommaso Bruggi

Sevendots, Dubai