Our Perspectives

With our experience comes a unique perspective. Hear what we have to say.

Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.

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CPG Trends 24 July 2025

The return of Private Labels: Why retailer brands are reclaiming growth in the global CPG market

The challenge with growth In 2024 the overall CPG market grew by 7.6% while 11 among the top global CPG... View Article

Andrea Bielli

Sevendots, Rome

Colin McAllister

Sevendots, Milan

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CPG Trends 15 July 2025

Breaking Through the Growth Ceiling: A Strategic Roadmap for Multinational CPG Companies

The Challenge with Growth Large multinational Consumer Packaged Goods (CPG) companies face a challenging landscape. Despite robust overall market growth... View Article

Andrea Bielli

Sevendots, Rome

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Category Growth 24 June 2025

Beyond Boundaries: Why CPG Companies Must Rethink Traditional Category Definitions

Defined primarily by physical products and manufacturing processes, categories shape everything from supply chains to shelf layouts, performance metrics to... View Article

Andrea Bielli

Sevendots, Rome

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Innovation & Disruption 16 June 2025

From Ranked to Recommended: What CPG Brands Must Do to Stay Competitive in the Age of AI

For decades, online product discovery has been dominated by search engines—Google, in particular. Shoppers type in keywords like “best shampoo... View Article

Tommaso Bruggi

Sevendots, Dubai

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Sustainability 26 May 2025

A Rising Tide of Microplastics

A recent analysis, from Nanjing University in China, suggests that microplastics are impeding the ability of plants – crops –... View Article

Sarah King

Sevendots, London

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Category Growth 19 May 2025

For Large CPG Companies, The Volume Challenge is Increasingly Obvious

Organic Growth is Slowing. Volume Pressure is Rising. The headline is clear: organic sales growth is decelerating. The average organic growth... View Article

Andrea Bielli

Sevendots, Rome

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Growth 02 May 2025

The Transformation Imperative: Why Big Brands Must Evolve Now

A Crisis of Growth and a Decade of Delay The CPG landscape is undergoing a seismic shift. According to data... View Article

Francesco Percopo

Sevendots, Sydney

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Our Perspectives

The return of Private Labels: Why retailer brands are reclaiming growth in the global CPG market

Breaking Through the Growth Ceiling: A Strategic Roadmap for Multinational CPG Companies

Beyond Boundaries: Why CPG Companies Must Rethink Traditional Category Definitions

From Ranked to Recommended: What CPG Brands Must Do to Stay Competitive in the Age of AI

A Rising Tide of Microplastics

For Large CPG Companies, The Volume Challenge is Increasingly Obvious

The Transformation Imperative: Why Big Brands Must Evolve Now

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