The home meal space is a vast market with strong growth potential for the consumer packaged goods industry. As consumer demand becomes increasingly complex, how can different segments work together to provide higher level solutions to consumers?
There are a series of larger trends that are influencing the way we make and consume meals at home today. these include:
From growing numbers of people living alone, through to the vast increase in remote working, our lives at home have changed significantly in recent years and this has impacted the way we approach the creation and consumption of meals. Let’s explore this in a bit more detail.
Consumers are looking for a balance between:
There are now lots of different ways to address consumer needs including via:
Looking at how different consumer needs (convenience, pleasure, healthiness, and sustainability) link with the existing offer segments (packaged goods, meal kits, kitchen appliances, ready meals, and meals delivery) provides a framework outlining potential opportunities.
We’ve got ideas for maximising those opportunities. Discover how we can help you grow profitability through our perspectives below.
Sevendots Partners Stephen Factor and Andrea Bielli discuss the opportunities for CPG industry to respond to the changing dynamics in consumer attitudes to health, convenience and cooking. Including….
…and much more.
The home meal space is a vast market with strong growth potential for the CPG industry. We believe collaboration between players offers opportunities for higher level solutions for consumers, better addressing emerging needs. Read on to discover the state of play, and our suggested framework for development.
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