Category Growth, Innovation 07 November 2025
Will whole-body deodorants pass the smell test?
These days, whether you’re watching social media, scrolling Reddit, or browsing your local drugstore, you might think the world is... View Article
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Innovation
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Innovation 16 June 2025
From Ranked to Recommended: What CPG Brands Must Do to Stay Competitive in the Age of AI
For decades, online product discovery has been dominated by search engines—Google, in particular. Shoppers type in keywords like “best shampoo... View Article
Innovation 15 April 2025
Is Poppi acquisition another example of the inability of large CPG companies to develop transformative innovation?
PepsiCo’s recent acquisition of Poppi for approximately USD 2 billion exemplifies this trend. Instead of cultivating transformative innovations internally, PepsiCo... View Article
Consumer Trends, Innovation 25 January 2025
The “Ripple Effect”: Why Ozempic’s Impact on the CPG Industry is a Slow-Burning Disruption
GLP-1s – originally intended to treat diabetes, are designed to mimic the way a hormone called glucagon-like peptide 1 works... View Article
Innovation 11 June 2024
Transforming CPG: What’s impacting CPG growth in Latin America?
In this episode of Transforming CPG, Managing Partner of Sevendots, Andrea Bielli and regional expert Jorge Ramos Santoyo discuss what you need to know about the growth of CPG in Latin America.
Brand Growth, Innovation 21 March 2024
Innovation drives growth. How can CPG ensure investment pays back?
Innovation is seriously under-leveraged in the CPG industry compared to other industries. The question is: Why? And what will it take for CPGs to catch up and ensure that any investment is paid back? This article provides key steps for leveraging innovation more effectively.
Innovation 05 March 2024
Transforming CPG: How can CPGs leverage the real power of innovation?
In this episode of Transforming CPG, Stephen Factor and Andrea Bielli discuss the under utilised opportunities that come from innovation. Why is the CPG industry lagging behind on innovation and how can more disruptive innovation pay back a good return on investment? We break it all down into actionable, cohesive and strategic advice.
Innovation 28 March 2022
What does the next generation expect from food science and technology? A conversation with Valerio Nannini
The future of food products is changing. But alongside the challenges of demand, we have another big challenge to overcome: that of consumer expectations, and in particular, the way the younger generations view the role of technology in their food supply. In this conversation with Valerio Nannini, we look at the tension between a yearning for naturalness and the need for new solutions to the world's food supply problems.
Innovation 27 May 2015
Online shopping vs in-store shopping – and the winner is…?
Note: This is from our old blog and is no longer being updated. It was originally published in 2015. Buying... View Article
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