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Category Growth

With our experience comes a unique perspective. Hear what we have to say.

Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.

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Category Growth 24 June 2025

Beyond Boundaries: Why CPG Companies Must Rethink Traditional Category Definitions

Defined primarily by physical products and manufacturing processes, categories shape everything from supply chains to shelf layouts, performance metrics to... View Article

Sevendots, Rome

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Category Growth 19 May 2025

For Large CPG Companies, The Volume Challenge is Increasingly Obvious

Organic Growth is Slowing. Volume Pressure is Rising. The headline is clear: organic sales growth is decelerating. The average organic growth... View Article

Sevendots, Rome

The CPG industry is changing. Stay a step ahead of your competitors with our knowledge.

There is a vital transformation underway in the CPG industry. With insight comes the power to stay ahead of the curve. Learn about key topics affecting the industry with our Growth Series.

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