With our experience comes a unique perspective. Hear what we have to say.
Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.
Brand Marketing, Growth 26 September 2024
From power brand to Powerbranding ‘Power brand’ is a term that is often used to describe a brand that is... View Article
Brand Marketing, Growth 19 June 2023
What is the value of a Direct-to-Consumer (DTC) approach for a CPG business today? In this piece, we break down the update to our thinking on implementing an effective DTC strategy based on the findings of recent years.
Brand Marketing, Growth 21 March 2023
Sevendots Partners set out to examine the opportunity for a more globalized offer in sweet bakery that can allow for a good margin and growth. Discover the key barriers and ways to overcome them.
Brand Marketing 17 November 2022
Personalization is a powerful tool for adding value to consumers. But where can this tool be effectively leveraged? Our study reveals the categories where personalization can play to ensure your brand’s competitive advantage.
Brand Marketing 27 July 2022
In this guest blog from Nigel Hollis, Nigel unpacks what marketers need to do to stay head as the recession looms large. Read more to discover practical advice for managing uncertainty.
Brand Marketing, Brand Purpose 13 April 2022
Observing the varied CPG responses to the Ukraine crisis has prompted us to question: what should brands be doing in a social or political crisis?
Brand Marketing 18 May 2017
Note: This is from our old blog and is no longer being updated. It was originally published in 2017. A... View Article
There is a vital transformation underway in the CPG industry. With insight comes the power to stay ahead of the curve. Learn about key topics affecting the industry with our Growth Series.
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