Brand Marketing 22 October 2025
The Rising Power of Retail Media
Retail Media is here to stay In this article we review what have been the underlying drivers behind the rapid... View Article
Our Perspectives
Brand Marketing
With our experience comes a unique perspective. Hear what we have to say.
Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.
Brand Marketing 13 February 2025
Why Australia is an Excellent Test Market for CPG Products
With a culturally diverse and trend-sensitive population, a strong middle class with high disposable income, and a well-developed retail ecosystem,... View Article
Brand Growth, Brand Marketing 26 September 2024
Leveraging a brand asset through Powerbranding: When to turn brand stretching into growth fuel
From power brand to Powerbranding ‘Power brand’ is a term that is often used to describe a brand that is... View Article
Brand Growth, Brand Marketing 19 June 2023
Implementing effective DTC strategy in the CPG industry today
What is the value of a Direct-to-Consumer (DTC) approach for a CPG business today? In this piece, we break down the update to our thinking on implementing an effective DTC strategy based on the findings of recent years.
Brand Growth, Brand Marketing 21 March 2023
Is there an opportunity for a globalized sweet bakery offer?
Sevendots Partners set out to examine the opportunity for a more globalized offer in sweet bakery that can allow for a good margin and growth. Discover the key barriers and ways to overcome them.
Brand Marketing 17 November 2022
Which categories are best placed to leverage personalization at scale?
Personalization is a powerful tool for adding value to consumers. But where can this tool be effectively leveraged? Our study reveals the categories where personalization can play to ensure your brand’s competitive advantage.
Brand Marketing 27 July 2022
Recession looms. Marketers, you know what you should do, right?
In this guest blog from Nigel Hollis, Nigel unpacks what marketers need to do to stay head as the recession looms large. Read more to discover practical advice for managing uncertainty.
Brand Marketing, Consumer Trends 22 June 2022
Can personalization at scale improve consumer trust?
Recent articles in the CPG world have focused on the 'trend' of personalization as something consumers are interested in. But we wanted to interrogate this topic a little deeper. Not only as a marketing tactic, but to ask the question: what more might personalization offer for the consumer? Could this impact consumer trust? Sevendots Partners Monica Segard, Marco Aureggi, Miriam Mostarda, Andrea Bielli, Colin McAllister, Elisa Costa and Sam Bedi all gathered to discuss the role of personalization at scale.
Brand Marketing, Brand Purpose 13 April 2022
How should brands respond to a social or political crisis? The CPG response to Ukraine
Observing the varied CPG responses to the Ukraine crisis has prompted us to question: what should brands be doing in a social or political crisis?
Brand Marketing 18 May 2017
One face, many voices: Why and how Brand Messaging must be multifaceted
Note: This is from our old blog and is no longer being updated. It was originally published in 2017. A... View Article
The CPG industry is changing. Stay a step ahead of your competitors with our knowledge.
There is a vital transformation underway in the CPG industry. With insight comes the power to stay ahead of the curve. Learn about key topics affecting the industry with our Growth Series.
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