CPG Trends 29 October 2024
Value Chain: Where you can find the funds to grow
The first definition of value chain was created in 1985 by Michael Porter. Back then, the definition of primary activities... View Article
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Christina Carè
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Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.
Brand Marketing, Growth 26 September 2024
Leveraging a brand asset through Powerbranding: When to turn brand stretching into growth fuel
From power brand to Powerbranding ‘Power brand’ is a term that is often used to describe a brand that is... View Article
Growth 26 August 2024
Beyond Market Share: How Category Growth Fuels Brand Longevity
How can brands ensure category growth is executed effectively? Brands must strategically align their initiatives with consumer needs, market trends, and innovation opportunities. Read more about this and our framework for success to ensure long-term growth in the CPG industry.
Growth 19 August 2024
Transforming CPG: What is the best approach to expand a brand internationally?
In this episode of Transforming CPG, Senior Partners Colin McAllister and Sam Bedi discuss the opportunities and complexities of expanding into international markets.
CPG Trends 23 July 2024
Transforming CPG: What is the debate around Ultra-Processed Foods?
In this episode of Transforming CPG, Managing Partner of Sevendots, Andrea Bielli, and Senior Partner Colin McAllister discuss what you need to know about the debate around Ultra-Processed Foods.
CPG Trends 22 July 2024
Private Labels Growth: What CPG Brand Owners Need to Know
The development of private labels worldwide varies by region but is consistently outpacing branded products in the consumer-packaged goods sector, driven by a range of factors. Sevendots analyses the growth of private labels and how brands should respond.
CPG Trends 24 June 2024
Premiumization vs. Commoditization: Unpacking the Premiumization Trend
In today’s consumer market, brands face a crucial decision between two opposing strategies: premiumization and commoditization. Understanding these dynamics is essential for brands to navigate the competitive landscape effectively. This article delves into the cyclical nature of commoditization, the virtuous cycle of premiumization, and offers strategic frameworks to help brands leverage premiumization to create strong consumer connections and sustain growth.
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