Our Perspectives

Christina Carè

With our experience comes a unique perspective. Hear what we have to say.

Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.

24 June 2024

Premiumization vs. Commoditization: Unpacking the Premiumization Trend

In today’s consumer market, brands face a crucial decision between two opposing strategies: premiumization and commoditization. Understanding these dynamics is essential for brands to navigate the competitive landscape effectively. This article delves into the cyclical nature of commoditization, the virtuous cycle of premiumization, and offers strategic frameworks to help brands leverage premiumization to create strong consumer connections and sustain growth.

Andrea Bielli

Sevendots, Rome

11 June 2024

Transforming CPG: What’s impacting CPG growth in Latin America?

In this episode of Transforming CPG, Managing Partner of Sevendots, Andrea Bielli and regional expert Jorge Ramos Santoyo discuss what you need to know about the growth of CPG in Latin America.

10 June 2024

Ultra-processed food: What’s the debate and risks to health? 

Global consumption of UPFs is expanding and with it the debate around the health implications of consumption. CPG companies should be aware of these key elements under discussion, to respond best to the uncertainty on the topic of UPFs.

Colin McAllister

Sevendots, Milan

28 May 2024

E-commerce strategies for CPG growth with inspiration from Asia

E-commerce growth within the CPG industry presents a huge opportunity to brands. However, it comes with distinct challenges. Sam Bedi unpacks the opportunities, taking inspiration from Asia.

Sam Bedi

Sevendots, Singapore

29 April 2024

Boosting CPG performance by linking portfolio management to growth strategies: Advice for decision makers

Without a clear strategic roadmap for your portfolio management, growth can stall. Sevendots presents advice for decision makers to better leverage growth strategies in the CPG industry.

Andrea Bielli

Sevendots, Rome

, 21 March 2024

Innovation drives growth. How can CPG ensure investment pays back?

Innovation is seriously under-leveraged in the CPG industry compared to other industries. The question is: Why? And what will it take for CPGs to catch up and ensure that any investment is paid back? This article provides key steps for leveraging innovation more effectively.

Andrea Bielli

Sevendots, Rome

05 March 2024

Transforming CPG: How can CPGs leverage the real power of innovation?

In this episode of Transforming CPG, Stephen Factor and Andrea Bielli discuss the under utilised opportunities that come from innovation. Why is the CPG industry lagging behind on innovation and how can more disruptive innovation pay back a good return on investment? We break it all down into actionable, cohesive and strategic advice.