Our Perspectives

Christina Carè

With our experience comes a unique perspective. Hear what we have to say.

Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.

05 July 2022

Our June Roundup: Future of plant-based, China’s Gen Z and resilience in our food system

Catch up with the news that caught our eye in June: China's Gen Z and their rising nationalism, the latest in plant-based news, how retailers are tackling pricing in the UK and building resilience in the global food system.

Christina Carè

Sevendots, London

22 June 2022

Can personalization at scale improve consumer trust?

Recent articles in the CPG world have focused on the 'trend' of personalization as something consumers are interested in. But we wanted to interrogate this topic a little deeper. Not only as a marketing tactic, but to ask the question: what more might personalization offer for the consumer? Could this impact consumer trust? Sevendots Partners Monica Segard, Marco Aureggi, Miriam Mostarda, Andrea Bielli, Colin McAllister, Elisa Costa and Sam Bedi all gathered to discuss the role of personalization at scale.

Christina Carè

Sevendots, London

01 June 2022

Our May Roundup: Paper Ketchup bottles, Starbucks exits Russia, and geopolitics impacts consumer trust

Catch up with the news that piqued our interest in May – sustainability credentials of paper Ketchup bottles, the exit of Starbucks from Russia and the way geopolitics is impacting consumer trust.

Christina Carè

Sevendots, London

26 May 2022

Exploring CPG Trends with Futures Platform

What is the future of CPG? Here are 5 trends we've been exploring in partnership with the Futures Platform.

Colin McAllister

Sevendots, Milan

29 April 2022

Our April Roundup: Inflation, effective organic claims, Ramadan and collaborative solutions for climate change

Catch up with the news that piqued our interest in April – from the disparities accentuated by inflation, inspiring Ramadan advertising and exciting collaborations against climate change.

Christina Carè

Sevendots, London

, 13 April 2022

How should brands respond to a social or political crisis? The CPG response to Ukraine

Observing the varied CPG responses to the Ukraine crisis has prompted us to question: what should brands be doing in a social or political crisis?

Christina Carè

Sevendots, London

06 April 2022

Our March Roundup: The power of Discord for beauty, dwindling food supplies and the rise of personalized grocery

In this month's curated news, we look into the growing plant-milk market, Discord for beauty, world food supply problems and movement of brands away from offline marketing spending.

Christina Carè

Sevendots, London