Our Perspectives

Christina Carè

With our experience comes a unique perspective. Hear what we have to say.

Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.

17 November 2022

Which categories are best placed to leverage personalization at scale?

Personalization is a powerful tool for adding value to consumers. But where can this tool be effectively leveraged? Our study reveals the categories where personalization can play to ensure your brand’s competitive advantage.

Colin McAllister

Sevendots, Milan

Andrea Bielli

Sevendots, Rome

08 November 2022

Our October Roundup: health performance and wellness, price management and the future of retail for Gen Z

In this month's roundup we explore the health credentials of CPG products, alongside a tricky moment in price management, the latest in regenerative agriculture efforts, growing scepticism over sustainability claims and the future of retail as seen by Gen Z.

Christina Carè

Sevendots, London

09 October 2022

Our September Roundup: plant-based news, ultra-processed foods and the rise in private labels

In this month's roundup we've got investment from the USDA in Regenerative Agriculture with Danone, responding to the growth in private labels as a result of economic hardship, and new information about ultra-processed foods.

Christina Carè

Sevendots, London

06 September 2022

Our August Roundup: food trends for 2023, shrinkflation and alternative fats

In our August roundup, we explore the nonalcoholic drink trend, as well as general food trends for 2023, alternative fat production, why sustainability is no longer sufficient, and consumer concern over 'shrinkflation'.

Christina Carè

Sevendots, London

22 August 2022

Two sides of sustainability: Challenging CPG sustainability communication

There are two important sides to sustainability for CPG businesses: What actions to take and how to tell the story of those actions to your consumers. Here we break down key takeaways for decision makers to ensure both elements are properly managed in a balanced and effective way.

Andrea Bielli

Sevendots, Rome

02 August 2022

Our July Roundup: sustainability investments, carbon labels, low-tech entertainment and the future of eating fat

In this roundup we explore the latest in sustainability investing from PepsiCo, a change in mission from P&G, carbon labels to aid consumer choices as well as the trend towards nostalgia and low-tech entertainment.

Christina Carè

Sevendots, London

27 July 2022

Recession looms. Marketers, you know what you should do, right?

In this guest blog from Nigel Hollis, Nigel unpacks what marketers need to do to stay head as the recession looms large. Read more to discover practical advice for managing uncertainty.