Growth 19 August 2024

Transforming CPG: What is the best approach to expand a brand internationally?

In this episode of Transforming CPG, Senior Partners Colin McAllister and Sam Bedi discuss the opportunities and complexities of expanding into international markets.

< 1 minute read

In this episode of Transforming CPG, Senior Partners Colin McAllister and Sam Bedi discuss what you need to know about expanding into international markets. They cover…

The landscape today, creating opportunities and barriers to expansion
What creates added complexity and how to manage this complexity successfully
Lesser considered elements to prioritise more broadly
The role of technology and global connectivity

…and much more.

Listen here:

We’ve had a great episode from Sam about the Asian market more specifically, which you can listen to ⁠here⁠. He’s also behind our ⁠5-Dimensional Framework to drive returns for CPG companies in Asia⁠.

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This podcast episode is here to showcase our thought leaders, but we’d also love to hear from you. Let us know your thoughts on the discussion and connect with us on ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠.

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CPG Trends, Growth 15 December 2021

Video: Big vs. Small brands with Colin McAllister

Sevendots' latest Growth Series report explores the dynamics of Big vs. Small brands. Unpacking the consumer trend towards smaller brands, we offer actionable suggestions to manage a recovery as a bigger brand. In this video, Sevendots Partner Colin McAllister introduces some of dynamics we uncovered and the four key areas big brands need to manage in order to ensure that big can be beautiful again.

Colin McAllister

Sevendots, Milan

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Growth 26 August 2024

Beyond Market Share: How Category Growth Fuels Brand Longevity

How can brands ensure category growth is executed effectively? Brands must strategically align their initiatives with consumer needs, market trends, and innovation opportunities. Read more about this and our framework for success to ensure long-term growth in the CPG industry.

Elisa Costa

Sevendots, Bucharest

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Transforming CPG: What is the best approach to expand a brand internationally?

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Transforming CPG: What is the best approach to expand a brand internationally?

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Video: Big vs. Small brands with Colin McAllister

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The CPG industry is changing. Stay a step ahead of your competitors with our knowledge.

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