Brand Growth 19 August 2024
Transforming CPG: What is the best approach to expand a brand internationally?
In this episode of Transforming CPG, Senior Partners Colin McAllister and Sam Bedi discuss the opportunities and complexities of expanding into international markets.
< 1 minute read
In this episode of Transforming CPG, Senior Partners Colin McAllister and Sam Bedi discuss what you need to know about expanding into international markets. They cover…
- The landscape today, creating opportunities and barriers to expansion
- What creates added complexity and how to manage this complexity successfully
- Lesser considered elements to prioritise more broadly
- The role of technology and global connectivity
…and much more.
We’ve had a great episode from Sam about the Asian market more specifically, which you can listen to here. He’s also behind our 5-Dimensional Framework to drive returns for CPG companies in Asia.
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