Growth 19 September 2023

Transforming CPG: Special Episode! Gen Z vs Millennial Marketing

The latest Transforming CPG podcast by Sevendots: A special episode on Gen Z vs Millennial marketing

< 1 minute read

In this special episode of Transforming CPG, we examine the differences between Gen Z and Millennial marketing.

In this special episode of Transforming CPG, our usual host Stephen Factor steps aside to let a Millennial and a Gen Zer discuss the differences between their generations, and how to market to each group appropriately.

Sevendots’ Christina Care and The Red Flower Factory’s Gaby Carruthers discuss…

How to characterise a Gen Z vs a Millennial
The risks of failing to differentiate between the groups
Brands that are targetting Gen Z effectively
The steps required to appeal to a Gen Z audience

…and more.

Read more from Gaby on this subject here: ⁠Gen Z vs Millennial Marketing – How to Target Gen Z⁠

Did you enjoy this podcast? Give us a rating and subscribe to receive new episodes as they are published. We’re going to be enjoying the summer for a little while and will bring you your next episode in August. Keep an eye out for it!

This podcast episode is here to showcase our thought leaders, but we’d also love to hear from you. Let us know your thoughts on the discussion and connect with us on ⁠⁠⁠LinkedIn⁠⁠⁠.

Listen here.

Did you enjoy this podcast? Give us a rating and subscribe to receive new episodes as they are published.

This podcast episode is here to showcase our thought leaders, but we’d also love to hear from you. Let us know your thoughts on the discussion and connect with us on ⁠LinkedIn⁠.

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Brand Marketing, Growth 19 June 2023

Implementing effective DTC strategy in the CPG industry today

What is the value of a Direct-to-Consumer (DTC) approach for a CPG business today? In this piece, we break down the update to our thinking on implementing an effective DTC strategy based on the findings of recent years.

Colin McAllister

Sevendots, Milan

Andrea Bielli

Sevendots, Rome

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Brand Marketing, Growth 21 March 2023

Is there an opportunity for a globalized sweet bakery offer?

Sevendots Partners set out to examine the opportunity for a more globalized offer in sweet bakery that can allow for a good margin and growth. Discover the key barriers and ways to overcome them.

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Sevendots, New York

Sevendots, Rome

Sevendots, Milan

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Transforming CPG: Special Episode! Gen Z vs Millennial Marketing

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Transforming CPG: Special Episode! Gen Z vs Millennial Marketing

Related Articles

Implementing effective DTC strategy in the CPG industry today

Is there an opportunity for a globalized sweet bakery offer?

The CPG industry is changing. Stay a step ahead of your competitors with our knowledge.

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