19 September 2023

Transforming CPG: Special Episode! Gen Z vs Millennial Marketing

The latest Transforming CPG podcast by Sevendots: A special episode on Gen Z vs Millennial marketing

< 1 minute read

In this special episode of Transforming CPG, we examine the differences between Gen Z and Millennial marketing.

In this special episode of Transforming CPG, our usual host Stephen Factor steps aside to let a Millennial and a Gen Zer discuss the differences between their generations, and how to market to each group appropriately.

Sevendots’ Christina Care and The Red Flower Factory’s Gaby Carruthers discuss…

  • How to characterise a Gen Z vs a Millennial
  • The risks of failing to differentiate between the groups
  • Brands that are targetting Gen Z effectively
  • The steps required to appeal to a Gen Z audience

…and more.

Read more from Gaby on this subject here: ⁠Gen Z vs Millennial Marketing – How to Target Gen Z⁠

Did you enjoy this podcast? Give us a rating and subscribe to receive new episodes as they are published. We’re going to be enjoying the summer for a little while and will bring you your next episode in August. Keep an eye out for it!

This podcast episode is here to showcase our thought leaders, but we’d also love to hear from you. Let us know your thoughts on the discussion and connect with us on ⁠⁠⁠LinkedIn⁠⁠⁠.

Listen here.

Did you enjoy this podcast? Give us a rating and subscribe to receive new episodes as they are published. 

This podcast episode is here to showcase our thought leaders, but we’d also love to hear from you. Let us know your thoughts on the discussion and connect with us on ⁠LinkedIn⁠.

Related Articles

View article

, 15 December 2021

Video: Big vs. Small brands with Colin McAllister

Sevendots' latest Growth Series report explores the dynamics of Big vs. Small brands. Unpacking the consumer trend towards smaller brands, we offer actionable suggestions to manage a recovery as a bigger brand. In this video, Sevendots Partner Colin McAllister introduces some of dynamics we uncovered and the four key areas big brands need to manage in order to ensure that big can be beautiful again.

Colin McAllister

Sevendots, Milan

View article

29 April 2024

Boosting CPG performance by linking portfolio management to growth strategies: Advice for decision makers

Without a clear strategic roadmap for your portfolio management, growth can stall. Sevendots presents advice for decision makers to better leverage growth strategies in the CPG industry.

Andrea Bielli

Sevendots, Rome

View all