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CPG Trends, Growth 15 December 2021

Video: Big vs. Small brands with Colin McAllister

Sevendots' latest Growth Series report explores the dynamics of Big vs. Small brands. Unpacking the consumer trend towards smaller brands, we offer actionable suggestions to manage a recovery as a bigger brand. In this video, Sevendots Partner Colin McAllister introduces some of dynamics we uncovered and the four key areas big brands need to manage in order to ensure that big can be beautiful again.

Colin McAllister

Sevendots, Milan

The CPG industry is changing. Stay a step ahead of your competitors with our knowledge.

There is a vital transformation underway in the CPG industry. With insight comes the power to stay ahead of the curve. Learn about key topics affecting the industry with our Growth Series.

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Our Perspectives

Growth Series

Video: Big vs. Small brands with Colin McAllister

The CPG industry is changing. Stay a step ahead of your competitors with our knowledge.

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