Our Perspectives

gen z

With our experience comes a unique perspective. Hear what we have to say.

Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.

11 December 2023

Gen Z is Losing Steam: How can CPG brands respond to the changing attitudes of Gen Zers?

Crisis fatigue is changing how Gen Z operates in the world. In this piece, the Red Flower Factory unpacks how CPG brands can better address the decline in optimism amongst Gen Zers.