Business Strategy 10 April 2026
2025: A Structural Divide in Global CPG performance
5 key takeaways from 2025 performance 2025 has marked a systemic inflection point for large global CPG companies. The narrative... View Article
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Business Strategy 16 December 2025
The CPG Pendulum: Why Big CPG Companies Keep Swinging Between Focus and Diversification
Every few years, the world’s biggest consumer goods companies seem to change their minds. One moment they’re narrowing down to... View Article
Brand Growth, Consumer Trends 24 June 2024
Premiumization vs. Commoditization: Unpacking the Premiumization Trend
In today’s consumer market, brands face a crucial decision between two opposing strategies: premiumization and commoditization. Understanding these dynamics is essential for brands to navigate the competitive landscape effectively. This article delves into the cyclical nature of commoditization, the virtuous cycle of premiumization, and offers strategic frameworks to help brands leverage premiumization to create strong consumer connections and sustain growth.
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