Our Perspectives

category growth

With our experience comes a unique perspective. Hear what we have to say.

Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.

26 August 2024

Beyond Market Share: How Category Growth Fuels Brand Longevity

How can brands ensure category growth is executed effectively? Brands must strategically align their initiatives with consumer needs, market trends, and innovation opportunities. Read more about this and our framework for success to ensure long-term growth in the CPG industry.

Elisa Costa

Sevendots, Bucharest