Protein demand is outpacing supply, causing an unparalleled environmental impact. Consumer interest and awareness is growing, as is the demand for alternative protein products. Is your brand ready to meet the demand for protein content without the drawbacks?
Worldwide, 42% of consumers think most people will be eating plant-based foods instead of meat in the next decade (Grains of Truth 2022, GlobeScan)
People are eating more protein than they need, and demand is only growing. In fact, global average protein consumption is 68 grams per person per day: more than one-third higher than the average daily adult requirements (World Resources Institute, 2016). What’s driving this change?
With consumer demand unlikely to fall, combined with these three key factors, meat alternatives are going to become essential to meet consumer needs. Animal proteins and in particular the production of meat products will not keep up with the growing demand. Given the undeniable environmental impact and animal welfare impacts of animal-based food products, new products are required as part of the effort to fight climate change and revolutionise the food industry. Consumer interest in a high protein diet, alongside concerns around food safety and the impacts of the food system on the wider ecosystem combine for a growing awareness of the need for more sustainable food substitutes.
Opportunities to address consumer concerns around animal products are well underway. With milk and dairy alternatives leading the way, followed by chicken and seafood, alternative proteins could claim as much as 22% of the overall protein market by 2035 (Source: BCG ‘Food for Thought: The Protein Transformation’ March 2021). Fermentation, cell grown, plant proteins and other alternative protein sources are growing in scale and efficiency as a result.
Are you aware of your place in this growing market?
In this episode of Transforming CPG, Stephen Factor and Eugenio Perrier discuss the current landscape of the Alternative Proteins market. They then unpack the challenges the market faces, and what the future might look like (and require) for brands to succeed.
Stephen and Eugenio cover…
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