What is the demand for alternative proteins?
Worldwide, 42% of consumers think most people will be eating plant-based foods instead of meat in the next decade (Grains of Truth 2022, GlobeScan)
People are eating more protein than they need, and demand is only growing. In fact, global average protein consumption is 68 grams per person per day: more than one-third higher than the average daily adult requirements (World Resources Institute, 2016). What’s driving this change?
- Global population increase
- Increasing spending power
- An aging population
With consumer demand unlikely to fall, combined with these three key factors, meat alternatives are going to become essential to meet consumer needs. Animal proteins and in particular the production of meat products will not keep up with the growing demand. Given the undeniable environmental impact and animal welfare impacts of animal-based food products, new products are required as part of the effort to fight climate change and revolutionise the food industry. Consumer interest in a high protein diet, alongside concerns around food safety and the impacts of the food system on the wider ecosystem combine for a growing awareness of the need for more sustainable food substitutes.