Our Perspectives

penetration-led growth

With our experience comes a unique perspective. Hear what we have to say.

Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.

, 20 April 2026

The Next Penetration Frontier: Rethinking Geographic Expansion for CPG Volume Growth

Slowing volume growth, untapped penetration opportunities Large multinational CPG companies are facing a structural challenge: volume growth is slowing, a... View Article

Colin McAllister

Sevendots, Milan

10 April 2026

2025: A Structural Divide in Global CPG performance

5 key takeaways from 2025 performance 2025 has marked a systemic inflection point for large global CPG companies. The narrative... View Article

Andrea Bielli

Sevendots, Rome

30 March 2026

Why the Traditional CPG Value Equation Is Breaking and How Leaders Must Respond

Why CPG’s growth challenges are structural, not cyclical The CPG growth model that delivered decades of shareholder value is no... View Article

Andrea Bielli

Sevendots, Rome

, 19 January 2026

Volume, Penetration and the Growing Gap Between Markets and Big CPG Players

Volume: the missing engine of value creation In 2025, so far the average volume growth of the world’s largest CPG... View Article

Colin McAllister

Sevendots, Milan

, 15 January 2026

Q3 2025 CPG Results: Persistent Volume Pressure and a Growing Divide

1. Setting the Scene Q3 performance for the 11 analyzed companies among the top global CPG players shows a picture... View Article

Andrea Bielli

Sevendots, Rome