Our Perspectives

consumer packaged goods

With our experience comes a unique perspective. Hear what we have to say.

Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.

All

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Business Strategy, Consumer Trends 26 August 2026

Q2 2026 Top 12 CPG Companies – Volume Is Back, Focus Is The Differentiator

Good overall volume growth Our Q2 2026 review of 12 of the world’s leading consumer packaged goods (CPG) companies shows... View Article

Andrea Bielli

Sevendots, Rome

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Brand Growth, Business Strategy 29 July 2026

Why Cultural Relevance Is Driving Growth for Global CPG Brands

Why The Old Global Branding Playbook No Longer Works For decades, the playbook for global consumer packaged goods companies was... View Article

Colin McAllister

Sevendots, Milan

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Business Strategy, Consumer Trends 14 October 2025

Q2 2025 CPG Results: A Timid Recovery, a Clearer Divide

While Q2 showed a modest rebound in average volume growth across 11 of the top CPG companies, only a few are truly... View Article

Andrea Bielli

Sevendots, Rome

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Consumer Trends, Portfolio Management 18 August 2025

Why Portfolio Management Must Transcend Marketing Silos: The Case for Cross-Functional C-Suite Leadership

“More diversified portfolios with more proactive management, will allow CPG companies to cope more effectively with the emerging macro forces.”... View Article

Pablo Soto

Sevendots, Querétaro

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Category Growth, Consumer Trends 24 July 2025

The return of Private Labels: Why retailer brands are reclaiming growth in the global CPG market

The challenge with growth In 2024 the overall CPG market grew by 7.6% while 11 among the top global CPG... View Article

Andrea Bielli

Sevendots, Rome

Colin McAllister

Sevendots, Milan

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Brand Growth, Consumer Trends 15 July 2025

Breaking Through the Growth Ceiling: A Strategic Roadmap for Multinational CPG Companies

The Challenge with Growth Large multinational Consumer Packaged Goods (CPG) companies face a challenging landscape. Despite robust overall market growth... View Article

Andrea Bielli

Sevendots, Rome

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Our Perspectives

consumer packaged goods

Q2 2026 Top 12 CPG Companies – Volume Is Back, Focus Is The Differentiator

Why Cultural Relevance Is Driving Growth for Global CPG Brands

Q2 2025 CPG Results: A Timid Recovery, a Clearer Divide

Why Portfolio Management Must Transcend Marketing Silos: The Case for Cross-Functional C-Suite Leadership

The return of Private Labels: Why retailer brands are reclaiming growth in the global CPG market

Breaking Through the Growth Ceiling: A Strategic Roadmap for Multinational CPG Companies

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