Our Perspectives

Business Strategy

With our experience comes a unique perspective. Hear what we have to say.

Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.

24 December 2025

Q3 2025 CPG Results: Why is volume declining?

In our previous article “Sevendots-Q3 2025 CPG Results: Persistent Volume Pressure and a Growing Divide”, the performance for the top... View Article

Pablo Soto

Sevendots, Querétaro

16 December 2025

The CPG Pendulum: Why Big CPG Companies Keep Swinging Between Focus and Diversification

Every few years, the world’s biggest consumer goods companies seem to change their minds. One moment they’re narrowing down to... View Article

Andrea Bielli

Sevendots, Rome

, 24 June 2025

Beyond Boundaries: Why CPG Companies Must Rethink Traditional Category Definitions

Defined primarily by physical products and manufacturing processes, categories shape everything from supply chains to shelf layouts, performance metrics to... View Article

Andrea Bielli

Sevendots, Rome