Our Perspectives

Business Strategy

With our experience comes a unique perspective. Hear what we have to say.

Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.

All

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Brand Growth, Business Strategy 28 January 2026

Small Positive Experiences Build Big Businesses

The Experience Economy: Why Growth Is Increasingly Driven by Experience We are living in an experience economy! Post-COVID, this is... View Article

Simon Benarroch

Sevendots, San Francisco

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Business Strategy, Category Growth 19 January 2026

Volume, Penetration and the Growing Gap Between Markets and Big CPG Players

Volume: the missing engine of value creation In 2025, so far the average volume growth of the world’s largest CPG... View Article

Colin McAllister

Sevendots, Milan

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Business Strategy, Consumer Trends 15 January 2026

Q3 2025 CPG Results: Persistent Volume Pressure and a Growing Divide

1. Setting the Scene Q3 performance for the 11 analyzed companies among the top global CPG players shows a picture... View Article

Andrea Bielli

Sevendots, Rome

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Business Strategy 24 December 2025

Q3 2025 CPG Results: Why is volume declining?

In our previous article “Sevendots-Q3 2025 CPG Results: Persistent Volume Pressure and a Growing Divide”, the performance for the top... View Article

Pablo Soto

Sevendots, Querétaro

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Business Strategy 16 December 2025

The CPG Pendulum: Why Big CPG Companies Keep Swinging Between Focus and Diversification

Every few years, the world’s biggest consumer goods companies seem to change their minds. One moment they’re narrowing down to... View Article

Andrea Bielli

Sevendots, Rome

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Business Strategy, Consumer Trends 14 October 2025

Q2 2025 CPG Results: A Timid Recovery, a Clearer Divide

While Q2 showed a modest rebound in average volume growth across 11 of the top CPG companies, only a few are truly... View Article

Andrea Bielli

Sevendots, Rome

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Business Strategy, Category Growth 24 June 2025

Beyond Boundaries: Why CPG Companies Must Rethink Traditional Category Definitions

Defined primarily by physical products and manufacturing processes, categories shape everything from supply chains to shelf layouts, performance metrics to... View Article

Andrea Bielli

Sevendots, Rome

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Our Perspectives

Business Strategy

Small Positive Experiences Build Big Businesses

Volume, Penetration and the Growing Gap Between Markets and Big CPG Players

Q3 2025 CPG Results: Persistent Volume Pressure and a Growing Divide

Q3 2025 CPG Results: Why is volume declining?

The CPG Pendulum: Why Big CPG Companies Keep Swinging Between Focus and Diversification

Q2 2025 CPG Results: A Timid Recovery, a Clearer Divide

Beyond Boundaries: Why CPG Companies Must Rethink Traditional Category Definitions

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