Business Strategy 10 April 2026
2025: A Structural Divide in Global CPG performance
5 key takeaways from 2025 performance 2025 has marked a systemic inflection point for large global CPG companies. The narrative... View Article
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Business Strategy 30 March 2026
Why the Traditional CPG Value Equation Is Breaking and How Leaders Must Respond
Why CPG’s growth challenges are structural, not cyclical The CPG growth model that delivered decades of shareholder value is no... View Article
Business Strategy, Innovation 20 February 2026
Strategic Innovation Pathways: How CPG Leaders Are Navigating Growth
The Innovation Imperative A major beverage company recently spent 18 months and substantial capital building capacity for a new product... View Article
Business Strategy 12 February 2026
The Collaboration Dividend: The secret sauce CPG leaders use to drive volume and profitability
Introduction In the consumer-packaged goods (CPG), also commonly referred to as fast-moving consumer goods (FMCG), many companies fixate on pricing... View Article
Brand Growth, Business Strategy 28 January 2026
Small Positive Experiences Build Big Businesses
The Experience Economy: Why Growth Is Increasingly Driven by Experience We are living in an experience economy! Post-COVID, this is... View Article
Business Strategy, Category Growth 19 January 2026
Volume, Penetration and the Growing Gap Between Markets and Big CPG Players
Volume: the missing engine of value creation In 2025, so far the average volume growth of the world’s largest CPG... View Article
Business Strategy, Consumer Trends 15 January 2026
Q3 2025 CPG Results: Persistent Volume Pressure and a Growing Divide
1. Setting the Scene Q3 performance for the 11 analyzed companies among the top global CPG players shows a picture... View Article
Business Strategy 24 December 2025
Q3 2025 CPG Results: Why is volume declining?
In our previous article “Sevendots-Q3 2025 CPG Results: Persistent Volume Pressure and a Growing Divide”, the performance for the top... View Article
Business Strategy 16 December 2025
The CPG Pendulum: Why Big CPG Companies Keep Swinging Between Focus and Diversification
Every few years, the world’s biggest consumer goods companies seem to change their minds. One moment they’re narrowing down to... View Article
Business Strategy, Consumer Trends 14 October 2025
Q2 2025 CPG Results: A Timid Recovery, a Clearer Divide
While Q2 showed a modest rebound in average volume growth across 11 of the top CPG companies, only a few are truly... View Article
Business Strategy, Category Growth 24 June 2025
Beyond Boundaries: Why CPG Companies Must Rethink Traditional Category Definitions
Defined primarily by physical products and manufacturing processes, categories shape everything from supply chains to shelf layouts, performance metrics to... View Article
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