25 February 2015

Brand social responsibility: Seven things to consider

< 1 minute read

Note: This is from our old blog and is no longer being updated. It was originally published in 2015.

How to show consumers you take your responsibilities seriously…

Seven things by Sevendots:

  1. Corporations cannot communicate with consumers but brands can. Implement change at brand level to build higher consumer engagement.
  2. Focus on local initiatives to increase relevance for consumers.
  3. Make sustainability a collaborative effort, involving social and digital channels to encourage consumers to join in.
  4. Great BSR programmes have positive and measurable business impact.
  5. Really inspire and engage people in your organisation by delivering against higher ideals.
  6. Explore BSR strategies in other sectors for inspiration – your consumers are the same people!
  7. A strong BSR programme will ground and reinforce your overall CSR strategy.

There is so much opportunity to ‘do’ sustainability – the biggest opportunity is to connect it your brand.

Curious about brand social responsibility?

We have lots more information around brand social responsibility to share. Please fill in your details below and we will send you an extract by email.

Please feel free to contact us for further support.

Related Articles

21 August 2025

AI meets Purpose: How CPG Brands can stay human in a machine world

Purpose is at a crossroads, in fact, and AI may be one the forces that redefines it. Read on to... View Article

Elisa Costa

Sevendots, Rome

Alessandro del Forno

Sevendots, London

, 13 April 2022

How should brands respond to a social or political crisis? The CPG response to Ukraine

Observing the varied CPG responses to the Ukraine crisis has prompted us to question: what should brands be doing in a social or political crisis?

Christina Carè

Sevendots, London