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Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.
Category Growth, Consumer Trends 24 July 2025
The challenge with growth In 2024 the overall CPG market grew by 7.6% while 11 among the top global CPG... View Article
Brand Growth, Consumer Trends 15 July 2025
The Challenge with Growth Large multinational Consumer Packaged Goods (CPG) companies face a challenging landscape. Despite robust overall market growth... View Article
Business Strategy, Category Growth 24 June 2025
Defined primarily by physical products and manufacturing processes, categories shape everything from supply chains to shelf layouts, performance metrics to... View Article
Innovation 16 June 2025
For decades, online product discovery has been dominated by search engines—Google, in particular. Shoppers type in keywords like “best shampoo... View Article
Sustainability 26 May 2025
A recent analysis, from Nanjing University in China, suggests that microplastics are impeding the ability of plants – crops –... View Article
Category Growth 19 May 2025
Organic Growth is Slowing. Volume Pressure is Rising. The headline is clear: organic sales growth is decelerating. The average organic growth... View Article
Brand Growth 02 May 2025
A Crisis of Growth and a Decade of Delay The CPG landscape is undergoing a seismic shift. According to data... View Article
There is a vital transformation underway in the CPG industry. With insight comes the power to stay ahead of the curve. Learn about key topics affecting the industry with our Growth Series.
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