, 15 December 2021

Video: Big vs. Small brands with Colin McAllister

Sevendots' latest Growth Series report explores the dynamics of Big vs. Small brands. Unpacking the consumer trend towards smaller brands, we offer actionable suggestions to manage a recovery as a bigger brand. In this video, Sevendots Partner Colin McAllister introduces some of dynamics we uncovered and the four key areas big brands need to manage in order to ensure that big can be beautiful again.

Colin McAllister

Sevendots, Milan

< 1 minute read

Sevendots’ latest Growth Series report explores the dynamics of Big vs. Small brands. Unpacking the consumer trend towards smaller brands, we offer actionable suggestions to manage a recovery as a bigger brand. In this video, Sevendots Partner Colin McAllister introduces some of dynamics we uncovered and the four key areas big brands need to manage in order to ensure that big can be beautiful again.

Watch below for an introduction to our latest Growth Series report on the dynamics of big vs. small brands. In it, we cover:

  • Why is it important for us to look at big vs small brands right now?
  • What explains the trend in recent years in consumers moving towards smaller brands?
  • What’s contributed to the way smaller brands have captured market share?
  • What’s an example of a particular category in which smaller brands have really gained ground?
  • What impact has the pandemic had on consumers returning to bigger brands recently?
  • Where should big CPG brands go from here?
  • What value can this report provide brand owners?

Watch for Colin’s insights below:

Learn more about our study on big vs. small brands. To arrange a presentation with our partners who can explain the implications of these trends for your brand, please get in touch.

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