Our Perspectives

powerbranding

With our experience comes a unique perspective. Hear what we have to say.

Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.

, 26 September 2024

Leveraging a brand asset through Powerbranding: When to turn brand stretching into growth fuel

From power brand to Powerbranding ‘Power brand’ is a term that is often used to describe a brand that is... View Article

Peter Close

Sevendots, San Francisco

Elisa Costa

Sevendots, Bucharest