Our Perspectives

Experience economy

With our experience comes a unique perspective. Hear what we have to say.

Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.

All

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Brand Growth, Business Strategy 28 January 2026

Small Positive Experiences Build Big Businesses

The Experience Economy: Why Growth Is Increasingly Driven by Experience We are living in an experience economy! Post-COVID, this is... View Article

Simon Benarroch

Sevendots, San Francisco

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Tomorrow Lens 27 February 2025

TomorrowLens: The importance of cultural relevance for CPG brands

Consumer purchasing behaviour and decisions are becoming increasingly ambivalent, reflecting the uncertainty felt on a global scale, from political instability... View Article

Karen Rickers

Sevendots, Amsterdam

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Our Perspectives

Experience economy

Small Positive Experiences Build Big Businesses

TomorrowLens: The importance of cultural relevance for CPG brands

The CPG industry is changing. Stay a step ahead of your competitors with our knowledge.

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