Our Perspectives

CPG volume growth

With our experience comes a unique perspective. Hear what we have to say.

Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.

All

View article

Brand Growth, Business Strategy 20 April 2026

The Next Penetration Frontier: Rethinking Geographic Expansion for CPG Volume Growth

Slowing volume growth, untapped penetration opportunities Large multinational CPG companies are facing a structural challenge: volume growth is slowing, a... View Article

Colin McAllister

Sevendots, Milan

View article

Business Strategy 10 April 2026

2025: A Structural Divide in Global CPG performance

5 key takeaways from 2025 performance 2025 has marked a systemic inflection point for large global CPG companies. The narrative... View Article

Andrea Bielli

Sevendots, Rome

View article

Business Strategy 12 February 2026

The Collaboration Dividend: The secret sauce CPG leaders use to drive volume and profitability

Introduction In the consumer-packaged goods (CPG), also commonly referred to as fast-moving consumer goods (FMCG), many companies fixate on pricing... View Article

Justin Sargent

Sevendots, Singapore

View article

Business Strategy, Category Growth 19 January 2026

Volume, Penetration and the Growing Gap Between Markets and Big CPG Players

Volume: the missing engine of value creation In 2025, so far the average volume growth of the world’s largest CPG... View Article

Colin McAllister

Sevendots, Milan

Cookie	Duration	Description
_GRECAPTCHA	5 months 27 days	This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Cookie	Duration	Description
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
_gat_gtag_UA_34412805_1	1 minute	Set by Google to distinguish users.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
CONSENT	2 years	YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.

Cookie	Duration	Description
VISITOR_INFO1_LIVE	5 months 27 days	A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSC	session	YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devices	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-id	never	YouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt.innertube::nextId	never	This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requests	never	This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen.

Our Perspectives

CPG volume growth

The Next Penetration Frontier: Rethinking Geographic Expansion for CPG Volume Growth

2025: A Structural Divide in Global CPG performance

The Collaboration Dividend: The secret sauce CPG leaders use to drive volume and profitability

Volume, Penetration and the Growing Gap Between Markets and Big CPG Players

The CPG industry is changing. Stay a step ahead of your competitors with our knowledge.

Cookies