Our Perspectives

CPG marketing

With our experience comes a unique perspective. Hear what we have to say.

Working across the globe, we capture a particular point of view on what matters in CPG both today and in the future. Read our original considerations on trending topics.

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Business Strategy, Category Growth 19 January 2026

Volume, Penetration and the Growing Gap Between Markets and Big CPG Players

Volume: the missing engine of value creation In 2025, so far the average volume growth of the world’s largest CPG... View Article

Colin McAllister

Sevendots, Milan

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Business Strategy, Consumer Trends 15 January 2026

Q3 2025 CPG Results: Persistent Volume Pressure and a Growing Divide

1. Setting the Scene Q3 performance for the 11 analyzed companies among the top global CPG players shows a picture... View Article

Andrea Bielli

Sevendots, Rome

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Our Perspectives

CPG marketing

Volume, Penetration and the Growing Gap Between Markets and Big CPG Players

Q3 2025 CPG Results: Persistent Volume Pressure and a Growing Divide

The CPG industry is changing. Stay a step ahead of your competitors with our knowledge.

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